Author = Mohammad Haghighi
Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024


shahrad padidar; Mohammad Haghighi; Tahmoures Hasan gholipour

Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy

Volume 11, Issue 1, 2019, Pages 125-140


Jahanbakhsh Rahimi Baghmalek; Mohammad Haghighi; Seyyed Abolghasem Mira

A Model for Multi-sensory Marketing in Tourism Destination Branding

Volume 9, Issue 1, 2017, Pages 63-82


Mohammad Haghighi; Taher Roshandel Arbatani; Ahmad Roosta Roosta; Ali Salehi

Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior

Volume 8, Issue 2, 2016, Pages 301-316


Mohammad Haghighi; Masoud Karami; Arezo Hamidi kolaei; Mohamad Mehdi Maleki