1. Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing

Volume 12, Issue 3, 2020, Pages 679-701

10.22059/jibm.2019.278823.3471

Gholamreza Jandaghi; Masoud Keimasi; Ali Amoei Ojaki; Maysam Shafiee

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2. Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)

Volume 12, Issue 1, 2020, Pages 116-142

10.22059/jibm.2018.268675.3306

Gholamreza Jandaghi; Mohammad Rahim Esfidani; Shahryar Mohsenin; Hamid Reza Yazdani; Masoud Keimasi

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• PDF 1.89 MB

3. Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM)

Volume 11, Issue 3, 2019, Pages 565-584

10.22059/jibm.2019.267812.3285

Hajar Hakimi; Ali Divandari; Masoud Keimasi; Mehdi Haghighi kaffash

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4. Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory

Volume 11, Issue 1, 2019, Pages 45-62

10.22059/jibm.2017.236608.2660

Mohsen Nazari; Masoud Keimasi; Ahmad Ghodselahi

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5. Retail banking market segmentation based on the expected benefits of Bank Mellat customers

Volume 6, Issue 2, Summer 2014, Pages 227-250

10.22059/jibm.2014.51378

Mohammad Rahim Esfidani; Seyed Mohammad Mahmoudi; Masoud Keimasi; Hamzeh Mohammadi; Mohammad Reza Parsafard

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6. Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry

Volume 6, Issue 2, Summer 2014, Pages 271-290

10.22059/jibm.2014.50719

Nastaran Hajiheidari; Masoud Keimasi; Ali Amoei Ojaki

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7. Organizational Intelligence: Comparative Survey between Private and Governmental banks

Volume 3, Issue 3, Autumn 2011, Pages 131-146

Masoud Keimasi; Hasti Chitsazan; Eslame Fakher

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