1. The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

Volume 7, Issue 3, 2015, Pages 543-562

10.22059/jibm.2015.57000

Abolghasem Ebrahimi; Seyed Moslem Alavi; Mahdi Najafi Siahroudi

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2. Benefit Sought Segmentation of Mobile Phone Market

Volume 3, Issue 2, Summer 2011, Pages 115-132

Saeed Mortazavi; Yaser Asemandoreh; Mehdi Najafi Siahroudi; Seyyed Moslem Alavi

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• PDF 235.39 K