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  • Persian
Author = Masumeh Hoseinzade Shahri
Number of Articles: 2
Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran)

Volume 7, Issue 1, 2015, Pages 83-99

10.22059/jibm.2015.50723

Masumeh Hoseinzade Shahri; Massuod Karami; Mahnaz Mehrabani

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  • PDF 774.88 K

The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store)

Volume 5, Issue 3, October 2013, Pages 39-56

10.22059/jibm.2013.50197

Masumeh Hoseinzadeh Shahri; Maryam Khosravi

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  • PDF 417.67 K

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