Journal of Business Management

Author = Gholamhossein Khorshidi

Number of Articles: 1

The Moderating Role of Brand Reputation and Store Image in the Relationship between Sensory Marketing and Consumer Behavioral Tendencies

Volume 18, Issue 3, 2026, Pages 935-960

Mohammadreza Darvishinia, Gholamhossein Khorshidi, Fatemeh Zahra Shokuhian

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