Journal of Business Management

Author = Hormoz Mehrani

Number of Articles: 1

Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level

Volume 10, Issue 4, 2018, Pages 761-776

Hamideh Faizabadi, Mehdi Zanganeh, Samereh Shojaee, Hormoz Mehrani

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