Journal of Business Management - Articles List

1. An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance

Volume 12, Issue 3, 2020, Pages 594-626

10.22059/jibm.2019.287401.3609

Ahmad Salimi; Ali Sanayei; Azarnoosh Ansari

2. An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan)

Volume 10, Issue 3, 2018, Pages 509-528

10.22059/jibm.2018.250009.2912

Ali Sanayei; Azarnoush Ansari; Ferdos Abbaspour

Journal of Business Management

Journal Archive

Volume 12 (2020)

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Volume 10 (2018)

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