Journal of Business Management - Articles List

Author = Tohfeh Ghobadi Lamuki

Identification of Formative Antecedents of Archetypes

Volume 16, Issue 4, 2024, Pages 1082-1109

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; Meisam Latifi; Hossein Hajibabaei

Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising

Volume 16, Issue 3, 2024, Pages 796-831

10.22059/jibm.2023.360498.4600

Mahziyar Akbari; Tohfeh Ghobadi Lamuki; Peyman Ghafari Ashtiani; Hossein Hajibabaei

Journal of Business Management

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Volume 16 (2024)

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