Journal of Business Management

Author = Mohammadreza Darvishinia

Number of Articles: 1

The Moderating Role of Brand Reputation and Store Image in the Relationship between Sensory Marketing and Consumer Behavioral Tendencies

Articles in Press, Accepted Manuscript, Available Online from 27 May 2025

Mohammadreza Darvishinia, Gholamhossein Khorshidi, Fatemehzahra Shokuhian

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