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Keywords = Green marketing
Number of Articles: 4
Brand Greenwashing Formation Model: An Interpretative Structural Approach

Volume 15, Issue 3, 2023, Pages 554-576

10.22059/jibm.2022.345801.4412

Seyednajmoudin Mousavi

  • View Article
  • PDF 1007.87 K

Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension

Volume 11, Issue 4, 2019, Pages 825-849

10.22059/jibm.2019.269852.3322

Mojtaba Khalifeh; Abbas Abbasi; Moein Kazemi; Mehdi Samizadeh

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  • PDF 507.3 K

Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket

Volume 8, Issue 3, 2016, Pages 569-586

10.22059/jibm.2016.60628

Fariborz Rahimnia; Yasaman Noruzi Nik; Afsaneh Yoosofpour

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  • PDF 391.49 K

Impact of Green Marketing Mix on Consumer Decision Making Process

Volume 2, Issue 2, October 2010

M.R Ramezanian; Reza Esmaeilpour; Hedyeh Tondkar

  • View Article
  • PDF 363.85 K

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