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Keywords = Customer equity
Number of Articles: 3
Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2021.330820.4202

shahrad padidar; Mohammad Haghighi; Tahmoures Hasan gholipour

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Explanation of the commercial banking marketing strategy selection based on customer equity

Volume 8, Issue 1, 2016, Pages 47-72

10.22059/jibm.2016.57531

Ali Divandari; Amirhossein Davodian; Mohsen Nazari; Azizollah Memariani

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  • PDF 2.38 M

Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation

Volume 7, Issue 4, 2015, Pages 761-782

10.22059/jibm.2015.52325

Hashem Aghazade; Amir Khanlari; Haleh Akbarpour

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  • PDF 345.01 K

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