Keywords = Social media
Number of Articles: 12
Failure of Value Co-creation; Co-destruction of Brand Value in Social Media

Volume 16, Issue 2, 2024, Pages 318-348

10.22059/jibm.2023.350997.4486

Ghazale Taheri; Azim Zarei; Davood Feiz; Mehdi Dehghani soltani

The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry

Volume 16, Issue 2, 2024, Pages 478-517

10.22059/jibm.2023.357211.4559

Meysam Ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; Seyed Mahdi Sharifi; Khabat Derafshi

Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method

Volume 14, Issue 4, 2023, Pages 625-646

10.22059/jibm.2022.336993.4291

Morteza Maleki MinBashRazgah; Sima Alipour; Maryam Asgharinajib

The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity

Volume 13, Issue 4, 2021, Pages 953-973

10.22059/jibm.2021.328912.4187

Maryam Alefpour Tarakameh; Manouchehr Ansari; Sepideh Nasiri; Sina Mohamadifam

Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM)

Volume 11, Issue 3, 2019, Pages 651-676

10.22059/jibm.2019.261261.3126

Mona Jami Pour; Elham Rahmati; Mahnaz Hosseinzadeh; Ghazale Taheri

Advertising through Social Media to Influence the Customers’ Willing

Volume 9, Issue 4, 2017, Pages 736-786

10.22059/jibm.2017.226498.2471

Taher Roshandel Arbatani; Ahad Mahmoudzadeh

Journal of Business Management

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