Keywords = Social media
Failure of value co-creation; Co-destruction of brand value in social media

Articles in Press, Accepted Manuscript, Available Online from 29 October 2023

10.22059/jibm.2023.350997.4486

ghazale Taheri; azim zarei; Davood Feiz; Mehdi Dehghani soltani


Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry

Articles in Press, Accepted Manuscript, Available Online from 08 January 2024

10.22059/jibm.2023.357211.4559

meysam ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; seyed mahdi sharifi; khabat derafshi


Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method

Volume 14, Issue 4, 2023, Pages 625-646

10.22059/jibm.2022.336993.4291

Morteza Maleki MinBashRazgah; Sima Alipour; Maryam Asgharinajib


The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity

Volume 13, Issue 4, 2021, Pages 953-973

10.22059/jibm.2021.328912.4187

Maryam Alefpour Tarakameh; Manouchehr Ansari; Sepideh Nasiri; Sina Mohamadifam


Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM)

Volume 11, Issue 3, 2019, Pages 651-676

10.22059/jibm.2019.261261.3126

Mona Jami Pour; Elham Rahmati; Mahnaz Hosseinzadeh; Ghazale Taheri


Advertising through Social Media to Influence the Customers’ Willing

Volume 9, Issue 4, 2017, Pages 736-786

10.22059/jibm.2017.226498.2471

Taher Roshandel Arbatani; Ahad Mahmoudzadeh