Journal of Business Management

Journal of Business Management

Keywords = Social media
Number of Articles: 17

Examining the role of digital transformation, resilience, and social media on sustainable marketing performance

Articles in Press, Accepted Manuscript, Available Online from 28 January 2026

10.22059/jibm.2025.395397.4975

Elahe Hosseini, Hedyeh khodaii, Behzad Rashidi

An Effective Public Relations Model for the Banking System in Social Media

Volume 18, Issue 1, 2026, Pages 225-247

10.22059/jibm.2025.362364.4621

Nahid Mounesan, Taher Roushandel Arbatani, hadi moghaddam zadeh

Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement

Volume 17, Issue 4, 2025, Pages 1067-1093

10.22059/jibm.2024.376776.4792

Zahra Alahverdi, Seid Mohammad Reza Mirahmadi, Saeed Landaran Isfahani, Mahdi Tajeddin

Presenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq

Volume 17, Issue 4, 2025, Pages 1206-1230

10.22059/jibm.2024.366650.4680

osama aliedani, Tahmoures Hasangholipour Yasouri, Manouchehr Ansari, Saeed Arablooye Moghaddam

Failure of Value Co-creation; Co-destruction of Brand Value in Social Media

Volume 16, Issue 2, 2024, Pages 318-348

10.22059/jibm.2023.350997.4486

Ghazale Taheri, Azim Zarei, Davood Feiz, Mehdi Dehghani soltani

The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry

Volume 16, Issue 2, 2024, Pages 478-517

10.22059/jibm.2023.357211.4559

Meysam Ahmadnia, Taher Roshandel Arbatani, Abbas Nargesian, Seyed Mahdi Sharifi, Khabat Derafshi

Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method

Volume 14, Issue 4, 2023, Pages 625-646

10.22059/jibm.2022.336993.4291

Morteza Maleki MinBashRazgah, Sima Alipour, Maryam Asgharinajib

The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity

Volume 13, Issue 4, 2021, Pages 953-973

10.22059/jibm.2021.328912.4187

Maryam Alefpour Tarakameh, Manouchehr Ansari, Sepideh Nasiri, Sina Mohamadifam

Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM)

Volume 11, Issue 3, 2019, Pages 651-676

10.22059/jibm.2019.261261.3126

Mona Jami Pour, Elham Rahmati, Mahnaz Hosseinzadeh, Ghazale Taheri

Advertising through Social Media to Influence the Customers’ Willing

Volume 9, Issue 4, 2017, Pages 736-786

10.22059/jibm.2017.226498.2471

Taher Roshandel Arbatani, Ahad Mahmoudzadeh

Journal of Business Management

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