Keywords = Brand love
Number of Articles: 2
Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory

Volume 13, Issue 3, 2021, Pages 744-768

10.22059/jibm.2021.321723.4093

Manijeh Ghareche; Shahriar Azizi; Azadeh Askari; Abolfazl Barati

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

Volume 7, Issue 3, 2015, Pages 543-562

10.22059/jibm.2015.57000

Abolghasem Ebrahimi; Seyed Moslem Alavi; Mahdi Najafi Siahroudi

Journal of Business Management

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