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Keywords = Experiential Marketing
Number of Articles: 4
Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach

Volume 16, Issue 1, 2024, Pages 114-136

10.22059/jibm.2023.359654.4586

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Elham Ebrahimi

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  • PDF 404.54 K

Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand)

Volume 10, Issue 2, 2018, Pages 303-324

10.22059/jibm.2017.242630.2771

Mashallah Hosseinzadeh; Farzane Baktash

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  • PDF 830.61 K

The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels)

Volume 8, Issue 1, 2016, Pages 183-204

10.22059/jibm.2016.57536

Hossein Abedi; Mohammad Hassan Ghelich Khani

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  • PDF 511.25 K

The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

Volume 7, Issue 4, 2015, Pages 783-804

10.22059/jibm.2015.57091

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Fatemeh Rafiei Rasht Abadi

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  • PDF 367.64 K

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