Journal of Business Management

Journal of Business Management

Keywords = brand reputation
Number of Articles: 5

The Moderating Role of Brand Reputation and Store Image in the Relationship between Sensory Marketing and Consumer Behavioral Tendencies

Articles in Press, Accepted Manuscript, Available Online from 27 May 2025

10.22059/jibm.2025.392778.4949

Mohammadreza Darvishinia, Gholamhossein Khorshidi, Fatemehzahra Shokuhian

Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation

Volume 17, Issue 2, 2025, Pages 359-388

10.22059/jibm.2024.376332.4782

Adeleh Dehghani Ghahnavieh, Naser Seifollahi, Mohammad Bashekouh Ajirloo, Ghasem Zarei