Journal of Business Management - Articles List

Journal of Business Management

Keywords = sensory marketing

Number of Articles: 2

The Moderating Role of Brand Reputation and Store Image in the Relationship between Sensory Marketing and Consumer Behavioral Tendencies

Articles in Press, Accepted Manuscript, Available Online from 27 May 2025

10.22059/jibm.2025.392778.4949

Mohammadreza Darvishinia, Gholamhossein Khorshidi, Fatemehzahra Shokuhian

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Designing a Model for the Impact of Minimalism in Digital Marketing on Consumer Purchase Behavior

Articles in Press, Accepted Manuscript, Available Online from 11 October 2025

10.22059/jibm.2025.397842.5003

Mehrshad Nazari, Mohammad Rahim Esfidani

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Journal of Business Management

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