Journal of Business Management - Articles List

Keywords = Visual Characteristic of Packaging

An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography

Volume 4, Issue 3, October 2012, Pages 65-82

10.22059/jibm.2012.28568

F. Rahimnia; S. M Alavi; M. Najafi Siahroudi

Journal of Business Management

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