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Keywords = Eye tracker
Number of Articles: 2
Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing

Volume 12, Issue 3, 2020, Pages 679-701

10.22059/jibm.2019.278823.3471

Gholamreza Jandaghi; Masoud Keimasi; Ali Amoei Ojaki; Maysam Shafiee

  • View Article
  • PDF 767.51 K

Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker)

Volume 12, Issue 2, 2020, Pages 422-435

10.22059/jibm.2019.282704.3523

Mona Salarifar; Younos Vakil Alroaia; Abolfazl Danaei; Gholamhossein Riazi; Janaina De Moura Engracia Giraldi

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  • PDF 336.03 K

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