Journal of Business Management - Articles List

Keywords = Brand passion

The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying

Volume 17, Issue 3, 2025, Pages 699-731

10.22059/jibm.2024.373018.4758

Ebrahim Zarepour Nasirabadi; Zohra Sadat Doaei; Neda Ghamaripour

Journal of Business Management

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