Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan

Volume 11, Issue 2, 2019, Pages 259-276

10.22059/jibm.2018.256729.3070

Ali Mohamadi; Sayyed Moslem Alavi; Alahe Pourmourdini

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Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy

Volume 11, Issue 1, 2019, Pages 125-140

10.22059/jibm.2018.218111.2306

Jahanbakhsh Rahimi Baghmalek; Mohammad Haghighi; Seyyed Abolghasem Mira

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A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands)

Volume 9, Issue 2, 2017, Pages 317-336

10.22059/jibm.2017.60167

Hamid Reza Rezaee Kelidbari; Mohammad Taleghani Taleghani; Seyedeh Fatemeh Alavi Foumani

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Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company)

Volume 6, Issue 3, October 2014, Pages 647-664

10.22059/jibm.2014.50729

Mohsen Nazari; Mohammad Ali Shah Hosseini; Seyed Vahid Tabatabaie Kalejahi

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The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store)

Volume 5, Issue 3, October 2013, Pages 39-56

10.22059/jibm.2013.50197

Masumeh Hoseinzadeh Shahri; Maryam Khosravi

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Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone)

Volume 5, Issue 1, 2013, Pages 119-142

10.22059/jibm.2013.35427

Efat Mohammadi; Reza Sheikh

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Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL

Volume 4, Issue 3, October 2012, Pages 1-20

10.22059/jibm.2012.28565

A. Aghaee; M Aghaee; R. Aghaee

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A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks)

Volume 4, Issue 2, July 2012, Pages 147-164

10.22059/jibm.2012.29188

Mohammad Moosakhani; Mohammad Haghighi; Samaneh Torkzadeh

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Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products

Volume 3, Issue 3, October 2011, Pages 35-56

Amirhossein Amirkhani; Mahdieh Amani; Mohammad Taab; Ata Alah Arjomadi

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• PDF 328.87 K