Journal of Business Management

Journal of Business Management

Keywords = Knowledge map
Number of Articles: 1

30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach

Volume 16, Issue 2, 2024, Pages 262-283

10.22059/jibm.2023.352311.4504

Mohammad Rahim Esfidani, Mohsen Nazari, Shahriar Gharibzadeh, Nakisa Rezaie

Journal of Business Management

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