Main Subjects = yre
Number of Articles: 207
Providing an inbound marketing model with a meta synthesis approach

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2024.370849.4737

Farinoosh Lazar; Faranak Khodayari; Hamid Reza Yazdani

The Impact of Brand Prominence on Trash Talking with Emphasis on Compulsive Buying, Brand Passion and Brand Anxiety

Articles in Press, Accepted Manuscript, Available Online from 01 July 2024

10.22059/jibm.2024.373018.4758

Ebrahim Zarepour Nasirabadi; Zohre sadat doaei; Neda Ghamaripour

Qtourism, A method for City Branding

Articles in Press, Accepted Manuscript, Available Online from 04 March 2025

10.22059/jibm.2024.383084.4849

Mehrdad Naserpour; mohammad bashokouh; ghasem zarei; hossein rahimi

Studying the effect of the maturity of information and communication technology governance on the marketing performance of insurance companies in Tehran

Articles in Press, Accepted Manuscript, Available Online from 20 April 2025

10.22059/jibm.2024.381044.4830

vajihe vafaei; Bahman Khodapanah; yousef khalilzadeh

Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation

Volume 17, Issue 2, 2025, Pages 359-388

10.22059/jibm.2024.376332.4782

Adeleh Dehghani Ghahnavieh; Naser Seifollahi; Mohammad Bashekouh Ajirloo; Ghasem Zarei

The brand co-innovation model in the sharing economy based on customer involvement and value co-creation

Volume 17, Issue 2, 2025

10.22059/jibm.2024.380539.4829

Alireza Nankli; Nader Seyyedamiri; Masoumeh Sarvandi; Farzad Ziarani

The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing

Volume 17, Issue 1, 2025, Pages 46-68

10.22059/jibm.2024.384377.4862

Mehdi Tajpour; Mohammadreza Golriz Khatami; Seydeh Mersedeh Soleymanian; Mohammad Sadegh Bandegi

A Consumer Search Behavior Model in the Online Space for Experience-based and Search-based Products

Volume 17, Issue 1, 2025, Pages 149-170

10.22059/jibm.2024.378560.4817

Hashem Aghazadeh; Sajad Khani Pordanjani; Mozhde Khoshnevis

Business Model Innovation through the Expansion of Digital Platforms

Volume 16, Issue 4, 2024, Pages 832-855

10.22059/jibm.2024.369939.4725

Seyed Hamed Vares; Nastaran Haji Heydari; Mohammad Kargar Shouraki; Morteza Hadizadeh

Identification of Formative Antecedents of Archetypes

Volume 16, Issue 4, 2024, Pages 1082-1109

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; Meisam Latifi; Hossein Hajibabaei

Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising

Volume 16, Issue 3, 2024, Pages 796-831

10.22059/jibm.2023.360498.4600

Mahziyar Akbari; Tohfeh Ghobadi Lamuki; Peyman Ghafari Ashtiani; Hossein Hajibabaei

Journal of Business Management

Journal Archive