Main Subjects = yre
Number of Articles: 224
Qtourism, A method for City Branding

Articles in Press, Accepted Manuscript, Available Online from 04 March 2025

10.22059/jibm.2024.383084.4849

Mehrdad Naserpour; mohammad bashokouh; ghasem zarei; hossein rahimi

Studying the effect of the maturity of information and communication technology governance on the marketing performance of insurance companies in Tehran

Articles in Press, Accepted Manuscript, Available Online from 20 April 2025

10.22059/jibm.2024.381044.4830

vajihe vafaei; Bahman Khodapanah; yousef khalilzadeh

Examining the Impact of Brand Ethical Claims on Consumer Ethical Behavior and Willingness to Purchase Ethical Products

Articles in Press, Accepted Manuscript, Available Online from 18 October 2025

10.22059/jibm.2025.395458.4978

Eesa Niazi; ramin Bagheri; Maryam Ghouchaghi

Analyzing the Impact of High-Performance Work Systems on Customer-Oriented Behaviors and Sales Force Performance: Examining the Moderating Role of Pressure for Results

Articles in Press, Accepted Manuscript, Available Online from 26 October 2025

10.22059/jibm.2025.395196.4976

Mehrdad Stiri; fatemeh bahadorkhani; Tahmoures Hasangholipour yasouri

A Phenomenological Study on the Role of Discounts in Triggering Cognitive Dissonance Among Customers in the Fashion and Apparel Industry

Articles in Press, Accepted Manuscript, Available Online from 16 November 2025

10.22059/jibm.2025.399420.5026

Reza Ameli; Mohsen Nazari; Reza Shafei

Identifying factors affecting the organizational framework of pricing tasks in franchises

Articles in Press, Accepted Manuscript, Available Online from 16 November 2025

10.22059/jibm.2025.386438.4884

mohammad ali seyf; mohden nazari

Designing a Sixth Sense (Subconscious) Marketing Model Based on Customer Electroencephalography (EEG) in Tejarat Bank

Articles in Press, Accepted Manuscript, Available Online from 23 November 2025

10.22059/jibm.2025.397916.5006

Mohammad Amin Torabi; Manouchehr Ansari; Matineh Moghaddam; SeyedMohammad Sadegh Milani Hoseini

Analysis of the Impact of Organizational Culture on Customer Relationship Management with the Mediating Role of Data Mining

Articles in Press, Accepted Manuscript, Available Online from 02 February 2026

10.22059/jibm.2025.405436.5106

Naser Seifollahi; Mir Amir Forouzan

Designing an effective public relations model for the banking system in Social Media

Articles in Press, Accepted Manuscript, Available Online from 03 February 2026

10.22059/jibm.2025.362364.4621

nahid mounesan; TAHER Roushandel Arbatani; vahid aqili; hadi moghaddam zadeh

A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach

Volume 17, Issue 4, 2025, Pages 1028-1066

10.22059/jibm.2024.376836.4787

Elaheh Baghani; Shaban Elahi; Alireza Hassanzadeh; Ali Rajabzadeh Ghatari

Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness

Volume 17, Issue 4, 2025, Pages 1094-1138

10.22059/jibm.2024.378108.4804

Hanie Jafarisiavoshani; Gholam Hossein Khorshidi; Yaser Manesh

A Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores

Volume 17, Issue 4, 2025, Pages 1139-1173

10.22059/jibm.2024.377862.4799

Seyed Reza Hosseini; Seyed Mohammad Bagheri; Mehdi Rouholamini

Brand Creation Ecology in the Insurance Industry

Volume 17, Issue 4, 2025, Pages 1231-1256

10.22059/jibm.2024.364117.4663

Mohammad Aidi; Saeed Bazdar; Ardeshir Shiri

The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying

Volume 17, Issue 3, 2025, Pages 699-731

10.22059/jibm.2024.373018.4758

Ebrahim Zarepour Nasirabadi; Zohra Sadat Doaei; Neda Ghamaripour

Providing an inbound marketing model with a meta synthesis approach

Volume 17, Issue 3, 2025, Pages 947-969

10.22059/jibm.2024.370849.4737

Farinoosh Lazar; Faranak Khodayari; Hamid Reza Yazdani

Journal of Business Management

Journal Archive