Journal of Business Management

Main Subjects = yre

Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hosein Hajibabaei

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The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2021.325528.4145

Rosa Hendijani; Mohsen Nazari; Elnaz Jafari; Saba Rahimian

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Typology and Ranking of Price Discount Frames: A mixed study

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.334602.4257

Mohsen Nazari; Elham zafarianpoor

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Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness.

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.341757.4351

naghmeh sheibani moghadam; masoud keimasi; Rosa Hendijani; Mohammad Saleh Torkestani

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Multilevel analysis of the effect of social network quality at the society level on the relationship between customers' personality dimensions on mpulsive and Compulsive Buying Behaviors at the individual level in social networks

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2023.344762.4395

Maryam Akhavan kharazian; Sona shafeee

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Identifying Organizational Factors and Components Affecting Customer Experience Management Maturity by Using Meta-Synthesis Method

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.349658.4469

Payam Mardazad Navi; Kambiz Heidarzadeh Hanzaee; Seyyed Buik Mohammadi; Mohsen Khoon Siavash

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Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising

Articles in Press, Accepted Manuscript, Available Online from 15 October 2023

10.22059/jibm.2023.352929.4511

hossein norouzi; Bahareh Osanlou; Ali Saleh Gohari

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Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis

Volume 15, Issue 4, 2023, Pages 669-688

10.22059/jibm.2023.349282.4464

Seyed Javad Mohammadi; Abolghasem Ebrahimi; Shahrzad Tayaran; Sedighe Tootian Esfehani

Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach

Volume 15, Issue 4, 2023, Pages 747-777

10.22059/jibm.2023.354629.4537

Allahyar Ghasemi; Ahmad Rahchamani; Hamidreza Saeednia

Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect

Volume 15, Issue 4, 2023, Pages 814-837

10.22059/jibm.2023.347410.4434

Mehdi Khademi Gerashi; Setare Mohammadian

Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies

Volume 15, Issue 3, 2023, Pages 389-480

10.22059/jibm.2023.356343.4551

Taher Roushandel Arbatani; Bita Bani Hoseinian; Arian Gholipor; Tayebeh Abbasi

Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach

Volume 15, Issue 3, 2023, Pages 481-505

10.22059/jibm.2023.348146.4441

Ali Divandari; Masoud Keimasi; Sanam Mottaghi

Providing a Framework for the Development of Social Commerce

Volume 15, Issue 3, 2023, Pages 506-530

10.22059/jibm.2022.347379.4433

Mohammad Reza Fallah; Ali Hamidizadeh

Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour

Brand Greenwashing Formation Model: An Interpretative Structural Approach

Volume 15, Issue 3, 2023, Pages 554-576

10.22059/jibm.2022.345801.4412

Seyednajmoudin Mousavi

Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products

Volume 15, Issue 3, 2023, Pages 602-621

10.22059/jibm.2023.343834.4384

Fariba Rahmani Khorami; hossein safarzadeh; Seyed Kamran Nourbakhsh

Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers

Volume 15, Issue 3, 2023, Pages 622-645

10.22059/jibm.2023.340962.4342

Ebrahim Zarepour Nasirabadi; Maryam Ghiasaabadi Farahani; Mohammad Sadeghi

Providing a Model for Internal Branding Based on the Meta-synthesis Approach

Volume 15, Issue 2, 2023, Pages 273-304

10.22059/jibm.2022.342143.4358

Amin Arefi; Fateme Masoumi; Afsane Azadeh Del

Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers

Volume 15, Issue 2, 2023, Pages 305-333

10.22059/jibm.2022.342288.4363

Fateme Abedini; Manijeh Bahrainizad; Majid Esmaeilpour

Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches

Volume 15, Issue 2, 2023, Pages 334-349

10.22059/jibm.2022.341344.4346

Mansour Tahbaz; Abbasali Rastgar; Davood Feiz

Proposing a Pricing Strategy Framework for Multichannel Retailers

Volume 15, Issue 1, 2023, Pages 1-26

10.22059/jibm.2021.321193.4087

Mohsen Nazari; Mohammad Ali Shahhoseini; Atefeh Hesaraki

Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53

10.22059/jibm.2020.289327.3649

Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare

Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality

Volume 15, Issue 1, 2023, Pages 131-155

10.22059/jibm.2022.334677.4259

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoosh Ansari

Selecting Media Mix in Advertising Campaigns: The Insurance Industry

Volume 11, Issue 4, 2019, Pages 762-781

10.22059/jibm.2019.259779.3093

Taher Roshandel Arbatani; Tahmours Hasangholipour Yasori; Seyed Vahid Aghili; Ahmad Javadipour

Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge

Volume 11, Issue 4, 2019, Pages 869-894

10.22059/jibm.2019.270883.3346

Mohammad Yousefi; Mostafa Ghazizadeh

Journal Archive

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)