Journal of Business Management

Subjects = yre

Number of Articles: 233

Designing a model of factors determining the specific value of the company's brand and ranking them based on the fuzzy Delphi method and structural equations

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2024.373137.4760

Vahidreza Nesabi, Bahram Kheiri, Hamidreza Yazdani

View Article

Designing an alignment model of the employee's personal branding and the Corporate brand in the fintech industry with Intercompany Customer Experience Management

Articles in Press, Accepted Manuscript, Available Online from 27 May 2025

10.22059/jibm.2025.392269.4945

Mohammad Rahim Esfidani, Farshid Khamoei

View Article

Examining the Impact of Brand Ethical Claims on Consumer Ethical Behavior and Willingness to Purchase Ethical Products

Articles in Press, Accepted Manuscript, Available Online from 18 October 2025

10.22059/jibm.2025.395458.4978

Eesa Niazi, ramin Bagheri, Maryam Ghouchaghi

View Article

Analyzing the Impact of High-Performance Work Systems on Customer-Oriented Behaviors and Sales Force Performance: Examining the Moderating Role of Pressure for Results

Articles in Press, Accepted Manuscript, Available Online from 26 October 2025

10.22059/jibm.2025.395196.4976

Mehrdad Stiri, fatemeh bahadorkhani, Tahmoures Hasangholipour yasouri

View Article

A Phenomenological Study on the Role of Discounts in Triggering Cognitive Dissonance Among Customers in the Fashion and Apparel Industry

Articles in Press, Accepted Manuscript, Available Online from 16 November 2025

10.22059/jibm.2025.399420.5026

Reza Ameli, Mohsen Nazari, Reza Shafei

View Article

Designing a Sixth Sense (Subconscious) Marketing Model Based on Customer Electroencephalography (EEG) in Tejarat Bank

Articles in Press, Accepted Manuscript, Available Online from 23 November 2025

10.22059/jibm.2025.397916.5006

Mohammad Amin Torabi, Manouchehr Ansari, Matineh Moghaddam, SeyedMohammad Sadegh Milani Hoseini

View Article

Investigating the Impact of Employees’ Perception of Internal Marketing on Organizational Identification, Job Satisfaction, and Customer-Oriented Behaviors

Articles in Press, Accepted Manuscript, Available Online from 04 January 2026

10.22059/jibm.2025.403639.5082

Mahdi Ashkani

View Article

Analysis of the Impact of Organizational Culture on Customer Relationship Management with the Mediating Role of Data Mining

Articles in Press, Accepted Manuscript, Available Online from 02 February 2026

10.22059/jibm.2025.405436.5106

Naser Seifollahi, Mir Amir Forouzan

View Article

Predicting Customer Value in Banking Using Machine Learning: A Novel Approach Based on Adaptive Synthetic Sampling and Feature Importance

Articles in Press, Accepted Manuscript, Available Online from 10 May 2026

10.22059/jibm.2025.387468.4891

Ahmad Jafarnjad, Arman Rezasoltani, Amir Mohammad Khani, Sayedeh Hoda Hosseinian

View Article

A Conceptual Model of Factors Influencing Consumers’ Purchase Intention toward Sustainable Products in the Luxury Industry

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22059/jibm.2025.396771.4994

yaser manesh, gholamhossain khorshidi, bahman hajipour

View Article

Investigating the Effectiveness of Digital Nudges on Online Purchase Behavior: A Mixed-Methods Study with a Phenomenological Approach

Articles in Press, Accepted Manuscript, Available Online from 24 May 2026

10.22059/jibm.2025.397861.5004

Mohammadmehdi Poursaeed, mohammad ali forghani, akram Ashraf Ganjouei

View Article

Developing an influencer unfollowing model on social media

Articles in Press, Accepted Manuscript, Available Online from 30 May 2026

10.22059/jibm.2026.408523.5148

Saeed Arablooye Moghaddam, Ahmadali Rohollahi, Maryam Rohollahi

View Article

Examining the Effect of Product Information on Online Impulse Purchase Intention with the Mediating Role of Hedonic Browsing in Digital Content Marketing (Case Study: Digikala)

Articles in Press, Accepted Manuscript, Available Online from 23 June 2026

10.22059/jibm.2026.407426.5137

Samad Rahimiaghdam, saeed eshrati (karkan), nasrin razi

View Article

Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness

Volume 18, Issue 2, 2026, Pages 447-474

10.22059/jibm.2025.387579.4896

Adeleh Dehghani Ghahnavieh, Naser Seifollahi, Mohammad Bashekouh Ajirloo, Ghasem Zarei

Developing a Model of Brand Culture in Knowledge-Based Companies: A Grounded Theory Approach

Volume 18, Issue 2, 2026, Pages 785-828

10.22059/jibm.2024.378565.4808

Maryam Mola Ghalghchi, Bagher Asgarnezhad Nouri

Identifying factors affecting the organizational framework of pricing tasks in franchises

Volume 18, Issue 2, 2026, Pages 829-859

10.22059/jibm.2025.386438.4884

Mohammad Ali Seyf, Mohsen Nazari

Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran

Volume 18, Issue 1, 2026, Pages 85-109

10.22059/jibm.2024.381044.4830

Vajihe Vafaei, Bahman Khodapanah, Yousef Khalilzadeh

Development of QR Code Model for City Branding in the Tourism Industry

Volume 18, Issue 1, 2026, Pages 110-136

10.22059/jibm.2024.383084.4849

Mehrdad Naserpour, Mohammad Bashokouh, Ghasem Zarei, Hossein Rahimi

Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media

Volume 18, Issue 1, 2026, Pages 170-199

10.22059/jibm.2024.378957.4813

Nazila Niakan Lahiji, Rahime Zaman Fashami

An Effective Public Relations Model for the Banking System in Social Media

Volume 18, Issue 1, 2026, Pages 225-247

10.22059/jibm.2025.362364.4621

Nahid Mounesan, Taher Roushandel Arbatani, hadi moghaddam zadeh

Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company)

Volume 18, Issue 1, 2026, Pages 326-350

10.22059/jibm.2024.381076.4831

MohammadMahdi Poursaeed, Alireza Zia-addini Dasht-khaki, Saeid Dehyadegari

The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation

Volume 18, Issue 1, 2026, Pages 351-381

10.22059/jibm.2025.404186.5089

Mohammad Hossein Khasmafkan-Nezam, Sajjad Khani Pordanjani

Artificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction

Volume 17, Issue 4, 2025, Pages 970-1002

10.22059/jibm.2024.375828.4778

Mohammad Faryabi, Vahid Norouzi

The Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies

Volume 17, Issue 4, 2025, Pages 1003-1027

10.22059/jibm.2024.368124.4699

Mohammad Ali Dasht Bozorg, Hossein Jannatmakan, Ali Tamoradi

A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach

Volume 17, Issue 4, 2025, Pages 1028-1066

10.22059/jibm.2024.376836.4787

Elaheh Baghani, Shaban Elahi, Alireza Hassanzadeh, Ali Rajabzadeh Ghatari

Journal Archive

Volume 18 (2026)

Volume 17 (2025)

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)