Main Subjects = yre
Number of Articles: 213
Qtourism, A method for City Branding

Articles in Press, Accepted Manuscript, Available Online from 04 March 2025

10.22059/jibm.2024.383084.4849

Mehrdad Naserpour; mohammad bashokouh; ghasem zarei; hossein rahimi

Studying the effect of the maturity of information and communication technology governance on the marketing performance of insurance companies in Tehran

Articles in Press, Accepted Manuscript, Available Online from 20 April 2025

10.22059/jibm.2024.381044.4830

vajihe vafaei; Bahman Khodapanah; yousef khalilzadeh

Brand Creation Ecology in The Insurance Industry

Articles in Press, Accepted Manuscript, Available Online from 08 October 2025

10.22059/jibm.2024.364117.4663

Mohammad Aidi; Saeed Bazdar; Ardeshir Shiri

Examining the Impact of Brand Ethical Claims on Consumer Ethical Behavior and Willingness to Purchase Ethical Products

Articles in Press, Accepted Manuscript, Available Online from 18 October 2025

10.22059/jibm.2025.395458.4978

Eesa Niazi; ramin Bagheri; Maryam Ghouchaghi

Analyzing the Impact of High-Performance Work Systems on Customer-Oriented Behaviors and Sales Force Performance: Examining the Moderating Role of Pressure for Results

Articles in Press, Accepted Manuscript, Available Online from 26 October 2025

10.22059/jibm.2025.395196.4976

Mehrdad Stiri; fatemeh bahadorkhani; Tahmoures Hasangholipour yasouri

The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying

Volume 17, Issue 3, 2025, Pages 699-731

10.22059/jibm.2024.373018.4758

Ebrahim Zarepour Nasirabadi; Zohra Sadat Doaei; Neda Ghamaripour

Providing an inbound marketing model with a meta synthesis approach

Volume 17, Issue 3, 2025, Pages 947-969

10.22059/jibm.2024.370849.4737

Farinoosh Lazar; Faranak Khodayari; Hamid Reza Yazdani

Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation

Volume 17, Issue 2, 2025, Pages 359-388

10.22059/jibm.2024.376332.4782

Adeleh Dehghani Ghahnavieh; Naser Seifollahi; Mohammad Bashekouh Ajirloo; Ghasem Zarei

A Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation

Volume 17, Issue 2, 2025, Pages 607-632

10.22059/jibm.2024.380539.4829

Alireza Nankli; Nader Seyyedamiri; Masoumeh Sarvandi; Farzad Ziarani

The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing

Volume 17, Issue 1, 2025, Pages 46-68

10.22059/jibm.2024.384377.4862

Mehdi Tajpour; Mohammadreza Golriz Khatami; Seydeh Mersedeh Soleymanian; Mohammad Sadegh Bandegi

A Consumer Search Behavior Model in the Online Space for Experience-based and Search-based Products

Volume 17, Issue 1, 2025, Pages 149-170

10.22059/jibm.2024.378560.4817

Hashem Aghazadeh; Sajad Khani Pordanjani; Mozhde Khoshnevis

Business Model Innovation through the Expansion of Digital Platforms

Volume 16, Issue 4, 2024, Pages 832-855

10.22059/jibm.2024.369939.4725

Seyed Hamed Vares; Nastaran Haji Heydari; Mohammad Kargar Shouraki; Morteza Hadizadeh

Journal of Business Management

Journal Archive