Journal of Business Management

Volume & Issue: Volume 15, Issue 4, 2023, Pages 646-837

Introducing a Coopetition Model for Domestic Airlines in Iran

Pages 646-668

10.22059/jibm.2022.343563.4382

Saedeh Ghayourisales; Mohsen Nazari; Mohammadali Shahhoseini

Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis

Pages 669-688

10.22059/jibm.2023.349282.4464

Seyed Javad Mohammadi; Abolghasem Ebrahimi; Shahrzad Tayaran; Sedighe Tootian Esfehani

Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future

Pages 689-721

10.22059/jibm.2023.344962.4397

Zahra Ahmadi Alvar; Davood Feiz; Meysam Modarresi

Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City)

Pages 722-746

10.22059/jibm.2022.345250.4405

zahra hajizadeh; Ebrahim Rajabpour; Heidar Ahmadi; Majid Esmaeilpour

Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach

Pages 747-777

10.22059/jibm.2023.354629.4537

Allahyar Ghasemi; Ahmad Rahchamani; Hamidreza Saeednia

A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers

Pages 778-813

10.22059/jibm.2023.349280.4463

Kobra Najafi; Kambiz Heidarzadeh Hanzaee; Mohsen Khounsiavash

Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect

Pages 814-837

10.22059/jibm.2023.347410.4434

Mehdi Khademi Gerashi; Setare Mohammadian

Journal Archive

Volume 15 (2023)

2023, Pages 646-837

2023

2023

2023

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)