An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective
Mohammad
Bashokouh Ajirlo
دانشجوی دکترای بازاریابی بینالملل، دانشگاه تربیت مدرس، تهران، ایران
author
Seyed Hamid
Khodadad Hoseini
دانشیار دانشگاه تربیت مدرس، گروه مدیریت، تهران، ایران
author
Asad Allah
Kord Naiej
استادیار دانشگاه تربیت مدرس، گروه مدیریت، تهران، ایران
author
Adel
Azar
استاد دانشگاه تربیت مدرس، گروه مدیریت، تهران، ایران
author
text
article
2012
per
Nowday, with technology progress and the emergence of new business models, increased levels of competition and changing demands and expectations of customers, using multi channels of distribution is growing rapidly. Using multiple distribution channels, despite having advantages, have many challenges as Coordination and integration of these channels with high efficiency and eliminate these challenges requires more discussion. This study aimed to identify influential capabilities in coordinating multiple distribution channels from the supplier’s landscape. Statistical population of this study included electronics products suppliers in Tehran. Statistical sample of this study is number 247 Marketing and sales managers. Data analysis using structural equation modeling technique was conducted. Findings suggest is that capabilities such as brand, control and compensation are affecting factors in coordination of multi channels and have positive affect on supplier performance but communication hasn’t meaningful relationship with performance.
Journal of Business Management
University of Tehran
2008-5907
4
v.
1
no.
2012
1
18
https://jibm.ut.ac.ir/article_28610_b2c4be350f1c977d9a3341d9f85eb141.pdf
dx.doi.org/10.22059/jibm.2012.28610
The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises
Mahdi
Tajadin
کارشناس ارشد مدیریت کارآفرینی، دانشگاه تهران، ایران
author
Kambiz
Talebi
استادیار ، دانشکده کارآفرینی، دانشگاه تهران، ایران
author
Abbas Ali
Rastegar
استادیار گروه مدیریت دانشگاه سمنان، ایران
author
Mehdi
Samizadeh
دانشجوی دکترای دانشکده مدیریت، دانشگاه تهران، ایران
author
text
article
2012
per
Internationalization and Tendency of small and medium enterprises to move into international markets are important and one of the essential factors of economic growth and development in the developing countries. Several factors affect the process of internationalization of firms has been studied. The main goal of this study is examination relations between business strategies and internationalization of SMEs in ICT industries of Iran. For this goal, we distributed our surveys among 55 international firms of ICT Industries for 70 managers. The results showed that, “low cost strategy”, “differentiation strategy”, “production strategy” and “alliance entry strategy” have positive and significance relationships with “internationalization of SMEs”. But “distribution strategy” and “marketing strategy” have negative and significance relationships with “internationalization of SMEs”.
Journal of Business Management
University of Tehran
2008-5907
4
v.
1
no.
2012
19
38
https://jibm.ut.ac.ir/article_28611_8d82c6db995eca519b63a5d726a7dddc.pdf
dx.doi.org/10.22059/jibm.2012.28611
A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat
Tahmores
Hasangholipor Yasory
دانشیار دانشکده مدیریت، دانشگاه تهران، ایران
author
Manochehr
Ansari
دانشیار دانشکده مدیریت، دانشگاه تهران، ایران
author
Akram Elahi Gol
Elahi Gol
کارشناس ارشد MBA، دانشگاه تهران، ایران
author
text
article
2012
per
The purpose of this paper is to examine the relationship between "internal marketing" and "market orientation" considering the mediator variables of "Organizational Commitment" and "Organizational Citizenship Behavior" in Bank Mellat in Tehran City branches as a financial-service provider company. The questionnaire in this study was taken from the related literature; its validity was tested by the field experts as well as by factor analysis. The research methodology adopted in this study is descriptive and of corelational type and data was analyzed using Structural Equation Model. Research population consisted of Bank Mellat employees throughout Tehran. A sample of 323 employees was chosen by Cluster sampling and finally 261 questionnaires were gathered. Findings of this study show that there are positive correlation between Internal marketing and Market Orientation considering the mediator variable of "Organizational Commitment" in Bank Mellat Tehran.
Journal of Business Management
University of Tehran
2008-5907
4
v.
1
no.
2012
39
54
https://jibm.ut.ac.ir/article_28612_29a06352e9148b18f525a619ee48dbfd.pdf
dx.doi.org/10.22059/jibm.2012.28612
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores
Bahram
Ranjbarian
استاد گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران
author
Majid
Rashid Kaboli
استادیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران
author
Ali
Sanayei
دانشیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران
author
Alireza
Hadadian
دکترای مدیریت بازرگانی(بازاریابی)، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران
author
text
article
2012
per
Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores. This is a descriptive survey study. The statistical population of the research is composed of customers of the three major chain department stores in Tehran. The sample size estimated to be 491. Data gathering instrument was a self administered questionnaire and structural equation modeling (SEM) is used for the data analysis. Findings indicate that in Tehran department stores perceived quality affects perceived value, customer satisfaction, and re-purchase intention. Also perceived value affects customer satisfaction and repurchase intention. Moreover, customer satisfaction affects re-purchase intention. Finally proposed model identifying relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores efficiently.
Journal of Business Management
University of Tehran
2008-5907
4
v.
1
no.
2012
55
70
https://jibm.ut.ac.ir/article_28613_e06dc0977716fd2bae8bc4653f6c5d8d.pdf
dx.doi.org/10.22059/jibm.2012.28613
Commercialization of Media Entrepreneurs' Digital Innovations
Taher
Roshandel Arbatani
دانشیار دانشکده مدیریت دانشگاه تهران، ایران
author
Seyyed Mohammad
Moghimi
استاد دانشکده مدیریت، دانشگاه تهران، ایران
author
Mohammad Gholi
Minavand
استاد دانشکده خبر صدا و سیما، تهران، ایران
author
Datis
Khajeheian
دانشجوی دکترای مدیریت رسانه، دانشکده مدیریت، دانشگاه تهران، ایران
author
text
article
2012
per
Emergence of New Communication Technologies made media industry available for small and entrepreneur media firms to enter venue, while before them the arena belonged to big media companies. Now media industry includes a lot of small enterprises which market now innovations, even with limited resources, thanks to these new technologies. the same trend occurred in Iranian media market too, but despite a lot of activity, there were no considerable success. This shows the necessity of conducting research about the successful ways to commercialization of their innovations in digital media market. Investigation of commercialization models shows that none of them are useful to these firms to reach the success. The research aims to offer a framework, which helps Iran media entrepreneurs about successful commercialization of their digital innovations. The research methods used for this consist of grounded theory, which collect information via interview by 15 Iranian media entrepreneurs. This, results to a 5 categorize of factors which Resource factors, Product factors, Strategy Factors, Enterprise factors, are controllable and Infrastructure factors as uncontrollable. The framework is a foundation for future research in modeling of successful Commercialization of digital innovations.
Journal of Business Management
University of Tehran
2008-5907
4
v.
1
no.
2012
71
88
https://jibm.ut.ac.ir/article_28614_3407df87cd839216c149588b946751a4.pdf
dx.doi.org/10.22059/jibm.2012.28614
Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory
Shahriar
Azizi
استادیار گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری دانشگاه شهید بهشتی، تهران، ایران
author
Shahram
Jamali
دانشجوی کارشناسی ارشد مدیریت بازرگانی گرایش بازرگانی بینالملل، دانشگاه شهید بهشتی، تهران، ایران
author
Iman
Sanaee
دانشجوی کارشناسی ارشد مدیریت بازرگانی گرایش بازرگانی بینالملل، دانشگاه شهید بهشتی، تهران، ایران
author
text
article
2012
per
Branding subject in latest decades became one of the most important research priorities in marketing management domain. This research with aim of goal setting theory an internal branding try to identify effective factors on employee`s commitment and loyalty and brand performance at employee level. Statistical society contains all employees at three levels: branch chairman, master operators and cashiers of branches of Keshavarzi Bank of Tehran. According to accessibility of branches list, clustering sampling has been applied. Data collection has done through questionnaire and 207 of 240 distributed questionnaires collected that was applicable. Cronbach`s alpha for all latent variables was acceptable and reliability of content was suitable. In scope of aim this paper categorized as applied one and descriptive in scope of data collection. Model testing has been done through structural modeling using Liserel version 8.5. Results shows that brand goal clarity has positive effect on employees` commitment (?=0.37; t=2.04), but has no effect on employees` brad loyalty. Perceived hardness of goal has negative effect on brand commitment (?=-0.27; t=2.34) but has no effect on brand loyalty, internal branding positively affect brand loyalty (?=0.23; t=2.54), but has no effect on brad commitment. Brand commitment has positive effect on brand loyalty (?=0.53; t=3.32) and band loyalty has positive effect on brand performance in employees` level (?=0.36; t=3.47).
Journal of Business Management
University of Tehran
2008-5907
4
v.
1
no.
2012
89
104
https://jibm.ut.ac.ir/article_28615_f843f090bce6177da060e978e6aa7f69.pdf
dx.doi.org/10.22059/jibm.2012.28615
Presenting a Mathematical Model for Measuring Brand Equity
Gholam Hosein
Nikokar
دانشیار دانشگاه امام حسین (ع)
author
Amir
Ekhlassi
دانشجوی دکترای مدیریت بازاریابی، دانشکده مدیریت، دانشگاه تهران، ایران
author
Pedram
Toloie
دانشجوی کارشناس ارشدMBA ، دانشکده مدیریت، دانشگاه تهران، ایران
author
text
article
2012
per
Brand plays an important role in contacting customers. Even from the customer’s viewpoint, it is a symbol of product quality. Measuring the brand equity in order to determine the brand position is of remarkable significance for companies, in particular Iranian ones. The purpose of this article is to investigate the parameters that influence Brand Equity and provide a Mathematical model for measuring it. In measuring brand equity using these parameters, it is highly essential that measurements be sensitive to environmental conditions. What’s more, such measurements should not be limited to a specific market or product. Previously existing models focused solely on one parameter. In this article, the primary focus was on basic parameters of brand equity. Finally, by providing a balance sheet and a numerical formula, a Mathematical Equation, which has been put into practice in a company, for measuring brand equity is offered.
Journal of Business Management
University of Tehran
2008-5907
4
v.
1
no.
2012
105
120
https://jibm.ut.ac.ir/article_28616_e5c3a37e090f5dfdde76322c1fc5ac96.pdf
dx.doi.org/10.22059/jibm.2012.28616
Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques
Seyed
Hamed Vares
استادیار گروه مدیریت دولتی، دانشکده مدیریت، دانشگاه تهران، ایران
author
Yahya
Parvandi
دانشجوی کارشناسی ارشد مدیریت دولتی، دانشکده مدیریت، دانشگاه تهران، ایران
author
Rohollah
Ghasemi
دانشجوی کارشناسی ارشد مدیریت صنعتی، دانشکده مدیریت، دانشگاه تهران، ایران
author
text
article
2012
per
In IRI Vision 2025 document, achieving economic outlook is pressed, but it requires establishing necessary infrastructures regarding to particular economic condition of the world in present age. One of these important infrastructures in order to achieve economic growth and development is Doing Business. In this paper, by using annual data of Doing Business -of an Institute affiliated to the World Bank- and the TAPSIS Technique as well, we have initially drawn ideal point of Doing Business in the present region of IRI Vision 2025, and have determined the gaps between present situation and ideal situation within all sub-indexes. Then, through Entropy Technique and based on the importance of each index of Doing Business in the region, we have prioritized the indexes to be encountered with senior operators of the state as an action guide, and to make strides toward conquering the region's economic summit by improving Doing Business indices in order to achieve the objectives contained in the IRI Vision 2025.
Journal of Business Management
University of Tehran
2008-5907
4
v.
1
no.
2012
121
138
https://jibm.ut.ac.ir/article_28617_bfd18efcfcea4c7a050bd724ffc2fd17.pdf
dx.doi.org/10.22059/jibm.2012.28617