A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank
Mohammad
Abooye Ardakan
Associate Prof., Faculty of Management, University of Tehran, , Iran
author
Babak
Sohrabi Yourtchi
Prof., Faculty of Management, University of , Iran
author
Sanaz
Bahrami
M.S. of Public Administration, University of , Iran
author
text
article
2013
per
The purpose of this paper is to develop a cognitive model, which identifies Factors Influencing Users Intention in Mobile Banking Usage in Iran. The proposed model in the study is formed based on using the highly validated Technology Acceptance Model (TAM) as the core research framework. The model determines the variables Mobility (MOB), Reachability (REC), Compatibility (COM) and Convenience (CON) are highly correlated with Mobile Payment Systems Characteristics. To explore the relationships between model elements, factor analysis, Structural Equation Modeling and regression model are used. Moreover, the influence of Customers’ impression of e-banking, and the image of Banks Services, on the Customers behavioral intention in using mobile banking, have been assessed and clarified by Signaling Theory. Purpose-wise, the present study is considered to be a field research, with a descriptive nature based on the data collection procedures; based on the data analysis method, it is a Correlation and Structural Equation one. To this end, using a random sampling procedure, a sample of 281 was chosen. The results of the study identify determinants to mobile banking adoption by customers. The paper provides an insight for Customers on the effective use of mobile banking and the strategy to attract potential customers.
Journal of Business Management
University of Tehran
2008-5907
5
v.
1
no.
2013
1
20
https://jibm.ut.ac.ir/article_35421_5a9b1527eb00ee636e9af0b269cae936.pdf
dx.doi.org/10.22059/jibm.2013.35421
Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs
Manouchehr
Ansari
Associate Prof., Faculty of Management, University of , Iran
author
Hosein
Rahmany Youshanlouei
Ph.D. Student in Marketing Management, University of , France
author
Kamal-eldin
Rahmani
Assistant Prof., Islamic Azad University of Iran, , Iran
author
Mohammad
Pasbani
Assistant Prof., Islamic Azad University of Iran, , Iran
author
Mohammad Ali
Asgari
Ph.D.Student in Azerbaijan Academy of Sciences Faculty of Cybernetics,
author
text
article
2013
per
The most prominent factor in increasing complexity and vagueness in forecasting general development strategies and directions by managers and knowledge workers in organizations is the surge of human knowledge. So organizations are seeking to identify enablers, measure and provide context for knowledge management in order to deploy their timely the knowledge sources both in and outside their organizations. This research suggests a conceptual model of the effect of knowledge management implementation success on getting competitive advantage. It is a descriptive correlational research and has an applied goal. Findings are based on a field study of knowledge management experts in small and medium size companies. The data collected by a questionnaire and the resulting data were analyzed using least square and path analysis methods. Findings show that organizational culture and information technology have the most influential effect effects on knowledge management success and organizational structure has the least amount of influence on it. This may be caused by the lack of organizational structure in SMEs in Iran.
Journal of Business Management
University of Tehran
2008-5907
5
v.
1
no.
2013
21
40
https://jibm.ut.ac.ir/article_35422_17f2283fe6229001bbe4afb605a87136.pdf
dx.doi.org/10.22059/jibm.2013.35422
Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company
Tahmoures
Hasangholipour
Associate Prof., Department of Management, University of Tehran, Iran
author
Elnaz
Rahrovy
Msc Student in MBA, Kish International Campus, University of Tehran, Tehran Iran
author
Reza
Abachian Ghasemi
Msc Student in MBA, Kish International Campus, University of Tehran, Tehran Iran
author
text
article
2013
per
Word of mouth has become an important source of information affecting attitudes and behaviors of consumers. Specially, in the area of services that quality of consumer beliefs plays an important role in their decision-making process. Word of mouth is critical in services industries because intangible products cannot be evaluated before their consumption. Current study aims to investigate influential factors on creating word of mouth about Airline companies and its consequences. Population was estimated 212. To collect data, convenience-sampling plan was employed. Pearson correlation and structural equation modeling were used to test research hypotheses. SPSS software was used to analyze data. Results indicate that satisfaction, trust, perceived value, loyalty, and service quality are influential factors on word of mouth about the company.
Journal of Business Management
University of Tehran
2008-5907
5
v.
1
no.
2013
41
60
https://jibm.ut.ac.ir/article_35423_c2660dddaff27227e41826e21a2bd2b4.pdf
dx.doi.org/10.22059/jibm.2013.35423
Performance Implications of Sales & Marketing Strategy
Zohreh
Dehdashti Shahrokh
Assistant Prof., Marketing Management, Allameh Tabataba’i University, , Iran
author
Amir Hosein
Pourhosseini
Ph.D. Student, Marketing Management, Allameh Tabataba’i University, , Iran
author
text
article
2013
per
Recently in marketing literature sales function is viewed in a strategic level and recent work elevates sales strategy from a tactical component to a more strategic component. But what is sales strategy and how it affects sales performance in relation to internal and external environment? The aim of this study is to identify sales strategy and moderating effects of internal and external environment and the effects of antecedent of sales strategy (marketing strategy) on sales performance. This study is a mixed research that composites a qualitative and a quantitative methods. The population entails sales managers, marketing managers or other marketing experts of companies in food industries that are members of Tehran stock exchange. The sample volumes in qualitative study were 26 and in quantitative study were 66 people. Analyses of survey and secondary data provide evidence that sales and marketing strategy have positive and meaningful relationships on sales performance while transformational leadership, competitive intensity and technological turbulence were found to exert significant moderating effects on this relationship. Also the moderating effects of demand uncertainty were not found to be significant.
Journal of Business Management
University of Tehran
2008-5907
5
v.
1
no.
2013
61
84
https://jibm.ut.ac.ir/article_35424_c2e4c4e49258ccb079aadcdac0b666b5.pdf
dx.doi.org/10.22059/jibm.2013.35424
A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension
Mahdi
Dehghani Soltani
M.A, Business Management, University, Iran
author
Esfandiyar
Mohammadi
Prof., University, Iran
author
Yasan-Alah
Purashraf
Prof., University of , Iran
author
Korosh
Sayehmiri
Prof., University of Medical Scionces, Iran
author
text
article
2013
per
Brand extensions have been a popular strategy for many companies for many years. Its success depends on the acceptance and evaluations of consumers about brand extension. Thus, the aim of this study is to investigation the effective factors on consumers’ evaluation of brand extension of Barez Tire in Kerman-Iran. The population for this study included the consumers of Barez Tire in Kerman. The sample size is 171 people; random sampling method and infinite population formula were adopted to estimate the sample. The data were collected through a standard questionnaire. Its reliability was measured by Alpha Cronbach. Moreover, library and field methods research were employed to gathering the data needed. The present descriptive and correlation study is a developmental and functional research. For data analysis, descriptive statistics including the statistical parameters such as frequency, charts and diagrams and inferential statistical section including tests K-M, univariate analysis of variance, Paired-Sample T-test, regression, Confirmatory Factor Analysis and structural equation modeling in SPSS and LISREL were utilized. The results revealed that Brand Loyalty, Brand Experience, Brand Trust, Brand Satisfaction, Brand image, Brand Perceived fit and Brand Equity significantly affected the consumers’ evaluation of brand extension. However, brand satisfaction and brand experience were more influential than other factors.
Journal of Business Management
University of Tehran
2008-5907
5
v.
1
no.
2013
85
104
https://jibm.ut.ac.ir/article_35425_b0f2c15e3ca7b0bc4c186a8def7f3272.pdf
dx.doi.org/10.22059/jibm.2013.35425
Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors
Seyed Reza
Seyyed Javadein
Prof., Business Management, University of , Iran
author
Ehsan
Abedi
Assistant Prof., Azad University Tehran North Branch and Ph.D. Student of Business Policy Making, University of , Iran
author
Hamid Reza
Yazdani
PHD of Human Resource Management, University of , Iran
author
Behrouz
Porvali
PHD of Human Resource Management, University of , Iran
author
text
article
2013
per
Nowadays employees in public service organizations have important roles in realizing the goals of organizations and particularly their service quality. One type of organizations in which service quality has very important role, are hospitals which are in contact with a large number of patients and their relatives. The previous researches have shown that organizations service quality is affected by particular behavior of employees called citizenship behaviors. By initiating the role and importance of citizenship behaviors in public service organizations, vast researches have been done on such behaviors and factors influential on them. Citizenship behaviors themselves are affected by many variables such as organizational justice, leadership style, organizational trust, organizational commitment and Etc. So, researchers have found a conceptual model for these factors to be influential on citizenship behaviors by reviewing the literature of the subject and put this model to exam in a public hospital via questionnaire. The method of doing this research was correlation - descriptive using SEM ( Structural Equation Modeling ) concept. In the end, some suggestions were offered in order to improve the effectiveness of factors influential on citizenship behaviors.
Journal of Business Management
University of Tehran
2008-5907
5
v.
1
no.
2013
105
118
https://jibm.ut.ac.ir/article_35426_12d610f25a1c0c41af4f9cc1f20830b5.pdf
dx.doi.org/10.22059/jibm.2013.35426
Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone)
Efat
Mohammadi
MSc. Student in MBA, Shahroodut University of Technology, , Iran
author
Reza
Sheikh
Assistant Prof., Shahroodut University of Technology, , Iran
author
text
article
2013
per
Consumer psychology is one of the most popular trends of psychology in recent years which more than anything is related to understanding and analysis of consumer behavior. The most important fields of the science include issues such as expectations, preferences and customer loyalty. And scientists use statistical and quantitative tools to analyze customer behavior. this study in terms of objective is applied research, in terms of methodology is survey research and in terms of subject is marketing research. The purpose of this research is to specify the degree of customer loyalty to the product quality and product using Net Promoter Score (NPS) and Rough Set Theory (RST) instead of statistical methods and extracted rules and logical relationship between the calculated scales. For this purpose, data were collected from NPS questionnaire, is investigated through RST and Rosetta software. The proposed approach have been conducted as a case study on 250 samples from Sony Ericsson mobile phone users. The results show that Customers are dissatisfied with regard to the Aesthetic, Reliability and Durability dimensions, however, to creation positive halo effect on product desired quality dimensions, gives good sense to its user it leads to positive perception respect to that product.
Journal of Business Management
University of Tehran
2008-5907
5
v.
1
no.
2013
119
142
https://jibm.ut.ac.ir/article_35427_503424667b7c2a265e130aff09539f68.pdf
dx.doi.org/10.22059/jibm.2013.35427
The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores
Mohammad
Mahmoudi Maymand
Assistant Prof., Payame Noor University, , Iran
author
Ramin
Nasiri
Assistant Prof., Azad University, , Iran
author
Milad
Nekuie
MSc, Business & Administration , Payame Noor University, , Iran
author
text
article
2013
per
The future economy would be a network-centric economy. Networks yield more meaning to the concept of perfect competition market. The successful presence in the network-centric economy requires identification and application of new technologies. In today’s competitive business environment, everything is continuously changing and the only thing remains intact is Change. Environment Pressures forced to maintain a competitive advantage from external sources (such as competitors, customers, government and law changes) and internal sources (such as reducing costs and improving quality). These inturn caused companies to spend all their efforts t obtain and utilize new technology such as RFID. Thus, RFID technology could raise as one the most valuable sources of competitive advantage for businesses and chains stores. This research has examined the impact of deploying RFID technology to raise competitive advantage on the Tehran chain stores. Data was gathered through questionnaire formsand are evaluated upon reliability factor by Cronbach’s alpha. This research is done in the form of descriptive -correlation, and assumptions examination is done by SPSS 19 software package. Result demonstrated that there is a direct relationship between deploying RFID technology and raise competitive advantage in the Tehran chain stores, and Friedman’s variance analysis and average test demonstrated that ratios such as reducing the supply cost, reducing goods piracy and in increasing customer satisfaction and I reducing the waiting time of customer purchase process, all shows a higher average.
Journal of Business Management
University of Tehran
2008-5907
5
v.
1
no.
2013
143
158
https://jibm.ut.ac.ir/article_35428_7658caba534b37925f6dcab4dfd0aa48.pdf
dx.doi.org/10.22059/jibm.2013.35428