The Role of Brands in Purchasing Luxury Auto
Majid
Balali
Ph.D. Student in Futures study, University of Tehran, Iran
author
Hashem
Aghazadeh
Associate Prof. in Management, University of , Iran
author
Somayeh
Ahmadi
کارشناسی ارشد آمار و بیمه، دانشگاه علامه طباطبایی، ایران
author
text
article
2013
per
In this article we will try to investigate the market of luxury auto and for presenting some view of marketing programs, at first review the supply and demand of auto in market of Iran. Then we will recover the taste and behavior of costumers in this segment and list the effective factors in purchase decision and if they attend to the brands or not. Then with interview with experts using multi criterion decision making method (AHP) and using many text sources, we analyze these factors by “Super Decision” software. At the end with the synthesized model we estimate the whole market with about 21 cars in this segment of market (15K$-60K$).
Journal of Business Management
University of Tehran
2008-5907
4
v.
4
no.
2013
1
20
https://jibm.ut.ac.ir/article_54758_b9f5edd03743712b514c92da08e4da2c.pdf
dx.doi.org/10.22059/jibm.2013.54758
Vehicle Owners’ Risk Perception ofGas Electronic Payment Method
mojtaba
Bahrami
MSc in Marketing Management Institute of Research Management and Planning, Tehran, Iran
author
mohammad reza
Seyed Hashemi Toloon
Ph.D. Student of Business Administration, Faculty Member Institution Suhrawardi Qazvin, Iran
author
text
article
2013
per
Perceived risk is an intervening psychosocial construct in marketing and connected to potentially negative outcomes. When studying perceived risk in consumer behavior as purposeful behavior, there is no doubt that the desired outcome of a purchase decision is need satisfaction so that positive outcomes are hoped for and expected. If negative consequences are experienced in buying situations, the expected satisfaction level may not be realized. In this research, the risk-component approach (Peter & Tarpey.1975) has been used in order to identify and investigate the several basic dimensions of the overall perceived risk (e.g. physical, financial, performance, psychosocial and time-loss risk).Accordingly, some face to face interview with open-ended questions have been held up with 20 managers and experts engaged in the National Fuel E-Card plan and the research model was developed in accordance with their remarks. The results showed that financial and performance risks are the most important and notable dimensions for Vehicle drivers. Moreover, research model developed by excluding psychosocial and including security and privacy facets.
Journal of Business Management
University of Tehran
2008-5907
4
v.
4
no.
2013
21
40
https://jibm.ut.ac.ir/article_54759_d97eb08943d786fad7e05db0af0d087a.pdf
dx.doi.org/10.22059/jibm.2013.54759
The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop)
Hossein
Jalilian
MSc in Marketing Management, University of Allameh Tabatabaei, Tehran, Iran
author
Ebrahimi
Ebrahimi
Associate Prof. in Marketing Management, University of Allameh Tabatabaei, Tehran, Iran
author
Omid
Mahmoudian
MSc in Business Management, Islamic Azad University, Tehran, Iran
author
text
article
2013
per
Electronic Word of Mouth (E-WOM) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as Laptop with each other, through online communication channels. This is a practical and survey research. Research’s statistical society is the students of Allameh Tabatabaei University. Statistical sample is selected by relative categorized and available sampling, also 400 questionnaires were distributed. Since the aim of research is to investigate the effect of E-WOM on customer-based brand equity (CBBE) and purchase intention; theoretical framework and findings of previous studies are discussed and then conceptual model and hypothesizes are provided. Research findings indicate that E-WOM affects brand equity aspects; brand equity aspects (except brand awareness) affect purchase intention; and E-WOM affects purchase intention through brand equity. Finally, research propositions are provided.
Journal of Business Management
University of Tehran
2008-5907
4
v.
4
no.
2013
41
64
https://jibm.ut.ac.ir/article_54760_59d2fb259318e9d567d7befb175b34fb.pdf
dx.doi.org/10.22059/jibm.2013.54760
A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry
Mohammad reza
Hamidizadeh
Prof., Management Department, University of Shahid Beheshti, Tehran, Iran
author
Abolghasem
Ebrahimi
Assistant Prof., Management Department, Shiraz University, Iran
author
text
article
2013
per
Services require high involvement of consumer in consumption process. When consumers experience a service, their evaluation of service quality will change. The propose of current study is to provide a conceptual model for measuring hardware and software quality of banking services in the context of Iran’s banking industry. Current study is descriptive-applicable one in which has been done by a survey method. The statistical population is customers of governmental and private banks in the area of Tehran. To collect data, a self-administrated questionnaire was used. After pilot study, sample size was estimated 551 in the error level of 5 percent. In addition, to collect sample and complete questionnaires, a two-stage cluster sampling plan was used. Results indicate that hardware and software are key elements of service quality. Further, hardware has a higher weight rather than software.
Journal of Business Management
University of Tehran
2008-5907
4
v.
4
no.
2013
65
78
https://jibm.ut.ac.ir/article_54762_3ee31e8f5d75f93fb669a3624195d230.pdf
dx.doi.org/10.22059/jibm.2013.54762
A Combinational Framework for Developing Sustainable Vision
Ali
Divandari
Associate Prof., Strategic Management, University of Tehran, Iran
author
Amir hossein
Davoodian
Ph.D. Student in Marketing, University of Tehran, Iran
author
text
article
2013
per
This paper presents a new framework for developing a sustainable and inspirational vision through combination of futuring and storytelling concepts. This combination helped us to overcome the previous problems and weaknesses on the way of visioning process and vision communication. To achieve key elements of corporate vision and narration, 237 questionnaires containing five open ended questions collected from branches and offices of a commercial bank. Customers ideas, also gathered through several interviews and previous surveys which has been done by the bank R&D center. Other stakeholders’ considerations have been achieved through Iran’s 1404 vision, fourth developing program and documents of central bank. Finally corporate vision and narration have been excluded through content analysis of questionnaires, interviews and other mentioned documents.
Journal of Business Management
University of Tehran
2008-5907
4
v.
4
no.
2013
72
92
https://jibm.ut.ac.ir/article_54763_318090424537c89cf472e5a6831c94c5.pdf
dx.doi.org/10.22059/jibm.2013.54763
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry)
Najmeh
Ramooz
Ph.D. in Marketing Management, University of Tarbiat Modares, Tehran, Iran
author
Asghar
Moshabbaki
Associate Prof., University of Tarbiat Modares, Tehran, Iran
author
Parviz
Ahmadi
Assistant Prof., University of Tarbiat Modares, Tehran, Iran
author
Hamid
KhodadadHosseini
Associate Prof., University of Tarbiat Modares, Tehran, Iran
author
text
article
2013
per
Services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. For achieving this goal, Marketing and HR scholars jointly propose application of Internal Marketing (IM) principles and instruments. Although IM is a 30 years old concept in management, but it's measurement and application method have faced with different structural and conceptual barriers. In this article, the role and effects of IM information's gathering in Iran Banking Industry, sharing them among employees and Bank's Management reaction against these information on the orientation to IM have been studied. The research results show that generated information about IM which include IM information which is generated informally, IM information which is generated formally and IM information which is generated formally and written and sharing these information among employees and most important of them, bank's management reaction about these information affect directly and meaningly on orientation to Internal Marketing.
Journal of Business Management
University of Tehran
2008-5907
4
v.
4
no.
2013
93
106
https://jibm.ut.ac.ir/article_54764_26c748d3103ca056953af6ba1ccdf93d.pdf
dx.doi.org/10.22059/jibm.2013.54764
Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar)
Seyid Abolghasem
Mira
Assistant Prof., Faculty of Management University of, Tehran, Iran
author
Sanaz
Karimi Herisi
MSc in Management–Marketing, Faculty of Management University of Tehran, Iran
author
text
article
2013
per
Brand equity is one of the most important and best known in the field of marketing and brand concepts. Each of marketing activities affects on brand equity and due to a variety of promotional activities they can be divided into two categories of media and non-media activities. Brand equity is affected by its constituent per Aker model and this is a test to find the effect of media and non-media promotional activities on brand equity dimensions increase or decrease; which was investigated on brand of Pars khazar in small house appliances case study. The structural equation modeling and Liezrel software the fitting of the model is examined and causal relationships between media and non-media promotional activities on brand equity dimensions have been forming. Based on the results of path analysis, SEM, the effect of brand awareness on brand equity was rejected in mentioned industry. As a conclusion, Non-media advertising to promote sales without transitional costs - (non-FB), non-media advertising to promote sales- Consumer franchise building(CFB), and advertising media respectively value have an impact on brand equity. Advertising has the greatest impact on brand loyalty; both non-FB and CFB advertising has the greatest impact on perceive quality of brand.
Journal of Business Management
University of Tehran
2008-5907
4
v.
4
no.
2013
107
126
https://jibm.ut.ac.ir/article_54767_a5097b336917f58feb59eb2e6b65a87e.pdf
dx.doi.org/10.22059/jibm.2013.54767
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis
Mohsen
Nazri
Associate Prof., University of Tehran, Iran
author
Nastaran
Haji Heydari
Assistant Prof., University of Tehran, Iran
author
Mostafa
Nasri
M.A Student, University of Tehran, Iran
author
text
article
2013
per
Success or failure of online B2C businesses depends on identification of website features which affect customer online purchase intention positively the most. For better profitability, online businesses must be aware of their customer's preferences between functions and services provided by their webshop. Then, using a conceptual model that identifies customer's preferences and estimates utility scores of shopping website features is crucial for e-retailers. The present conceptual model determines customer's favorite functions of e-stores, utility scores and relative preferences in form of technology factors, shopping factors and product factors. 399 valid responses were gathered utilizing online questionnaire and analyzed by conjoint analysis algorithm. Results unveiled that "digital certification and encryption" (security) and "product exchange and return services" (convenience) were the most important features for customer's online purchase intention. Findings are discussed and implications are provided.
Journal of Business Management
University of Tehran
2008-5907
4
v.
4
no.
2013
127
146
https://jibm.ut.ac.ir/article_54768_d2c8d8ee2bd824d5687b1103ee3821bb.pdf
dx.doi.org/10.22059/jibm.2013.54768