ORIGINAL_ARTICLE
شناسایی تأثیر مسئولیت اجتماعی شرکت بر کیفیت روابط کارکنان و پیامدهای آن (مطالعۀ موردی: کارکنان شرکت خدمات مهندسی و ساخت کیسون)
هدف از این پژوهش شناسایی تأثیر مسئولیت اجتماعی بر کیفیت روابط کارکنان (اعتماد سازمانی و رضایت شغلی) و پیامدهای آن (تعهد سازمانی و قصد ترک شغل) است. مسئولیت اجتماعی شرکت با چهار بعد سنجیده شده است: اقتصادی، قانونی، اخلاقی و بشردوستانه. این پژوهش از نوع توصیفی– همبستگی است و بهصورت پیمایشی انجام گرفته است. جامعة آماری 1662 نفر کارکنان شرکت کیسون است که در هفت پروژة درحال اجرای این شرکت مشغول به کارند. تعداد نمونه 315 نفر و روش نمونهگیری تصادفی ساده با تعداد اعضای نمونه متناسب با تعداد کارکنان هر پروژه بوده است. برای تحلیل دادههای پرسشنامه از دو نرمافزار SPSS و LISREL استفاده شده است. نتایج حاصل از برازش مدل پژوهش با نرمافزار LISREL، نشاندهندة روایی و پایایی سازههای مدل و برازش مناسب مدل پیشنهادی است. یافتههای حاصل از مدل معادلات ساختاری نشان دادند که از میان چهار بعد مسئولیت اجتماعی فقط بعد اقتصادی بر اعتماد سازمانی اثر مثبت و معناداری دارد و فقط ابعاد اخلاقی و بشردوستانه بر رضایت شغلی دارای اثر مثبت و معناداری است. همچنین در بررسی تأثیر کیفیت روابط بر پیامدهای ناشی از آن هم ارتباط همة متغیرها (جز اثر اعتماد سازمانی بر قصد ترک شغل) دارای اثر معنادارند.
https://jibm.ut.ac.ir/article_50735_1b813523c68a439c2122160fdf7b4afc.pdf
2014-12-22
665
685
10.22059/jibm.2014.50735
اعتماد سازمانی
تعهد سازمانی
رضایت شغلی
قصد ترک شغل
مسئولیت اجتماعی شرکت
هیوا
آزور
hivaazvar@gmail.com
1
کارشناس ارشد مدیریت بازرگانی، دانشگاه سیستان و بلوچستان، زاهدان، ایران
LEAD_AUTHOR
مهدی
کاظمی
mehdykazemi@gmail.com
2
دانشیار دانشکدة مدیریت، دانشگاه سیستان و بلوچستان، زاهدان، ایران
AUTHOR
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ORIGINAL_ARTICLE
نقش مسئولیت اجتماعی شرکت ها در تصمیم خرید مصرف کنندگان بازار در حال اشباع شرکت های موادغذایی
از تکنیکهای مؤثر در عصر حاضر و در بازارهای درحال اشباع، با توجه به اهداف بازاریابی ارزشمحور، توسعة مفهوم مسئولیت اجتماعی شرکت در کالبد محصولات و خدمات است. هدف پژوهش حاضر، بررسی تأثیر مسئولیت اجتماعی شرکت بر نحوة تصمیمگیری مصرفکنندگان در بازار درحال اشباع شرکتهای مواد غذایی است. این پژوهش از نظر هدف کاربردی، از نظر روش، توصیفی و از نوع پیمایشی است. جامعة آماری، مصرفکنندگان محصولات مواد غذایی اعم از محصولات لبنی، گوشتی و انجمادی در استان گیلان است. حجم نمونه برابر با 199 نفر است. جهت گردآوری دادهها، از پرسشنامة استاندارد و روشهای کتابخانهای و میدانی استفاده شد. برای تحلیل دادهها از آزمونهای سنجش نرمالبودن دادهها و تحلیل عاملی تأییدی و مدل معادلات ساختاری، در نرمافزارهای LISREL و SPSS استفاده شده است. نتایج بیانگر آن است که مسئولیت اجتماعی شرکت در بازارهای درحال اشباع مواد غذایی، هم مستقیم و هم با میانجیگری عامل ترفیع، بر تصمیمگیری خرید مصرفکننده تأثیرگذار است.
https://jibm.ut.ac.ir/article_50737_2d632c4543ed8d1b743b886fc39fe925.pdf
2014-12-22
687
708
10.22059/jibm.2014.50737
بازار اشباعشده
تصمیمگیری مصرفکنندگان
مسئولیت اجتماعی شرکت
رضا
اسماعیل پور
esmaeilpour@guilan.ac.ir
1
دانشیار گروه مدیریت، دانشکدة علوم انسانی، دانشگاه گیلان، رشت، ایران
AUTHOR
محمد
دوستار
m_dostar@yahoo.com
2
استادیار گروه مدیریت، دانشکدة علوم انسانی، دانشگاه گیلان، رشت، ایران
AUTHOR
شیما
سلطانی
shima_soltani_mb@yahoo.com
3
دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشکدة علوم انسانی، دانشگاه گیلان، رشت، ایران
LEAD_AUTHOR
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ORIGINAL_ARTICLE
بررسی تأثیر جامعۀ برند در ویژگی های برند
هدف از پژوهش حاضر بررسی تأثیر جامعة برند در ویژگیهای برند است. مدل این پژوهش با استفاده از متغیرهای شناسایی و تعیین هویت جامعة برند، تعهد به جامعة برند، شناسایی و تعیین هویت برند، تعهد به برند، دلبستگی به برند و شباهت جامعه- برند شکل گرفته است. روششناسی این پژوهش از نظر هدف، کاربردی و برحسب روش پژوهشی همبستگی است که با بهکارگیری ابزار پرسشنامه و روش پیمایشی، دادههای مورد نیاز، به روش تصادفی ساده، از بین 180عضو باشگاه مشتریان شعب بانک ملت شهرستان یزد جمعآوری شده است. برای بررسی تأیید روابط بین متغیرها و عوامل از تحلیل عاملی تأییدی و تکنیک PLS- که فن مدلسازی مسیر واریانس محور است و امکان بررسی نظریه و سنجهها را بهطور همزمان و بررسی متغیر تعدیلگر فراهم میسازد- استفاده شده و همچنین با استفاده از آزمون سبل فرض نقش میانجی متغیرها بررسی شده است. نتایج پژوهش نشان میدهد که شناسایی و تعیین هویت جامعة برند با شناسایی و تعیین هویت برند رابطة معناداری دارد و همچنین در تعهد به جامعة برند تأثیر مستقیم داشته و ارتباط بین شناسایی و تعیین هویت برند و تعهد به برند نیز مورد تأیید است. طبق یافتههای پژوهش، تعهد به جامعة برند و شناسایی و تعیین هویت برند، هردو از طریق دلبستگی به برند بر تعهد به برند اثر میگذارند.
https://jibm.ut.ac.ir/article_51382_6aa424c6097f2d93596eda1991e784bf.pdf
2014-12-22
709
730
10.22059/jibm.2014.51382
تعهد به برند
تعهد به جامعة برند
دلبستگی به برند
شناسایی و تعیین هویت برند
شناسایی و تعیین هویت جامعة برند
اکرم
اقبالی
akram.eghbali@yahoo.com
1
دانشجوی کارشناسی ارشد، دانشگاه آزاد اسلامی، واحد یزد، گروه مدیریت، یزد، ایران
AUTHOR
شهناز
نایب زاده
snayebzadeh@gmail.com
2
استادیار مدیریت بازرگانی، دانشگاه آزاد اسلامی، واحد یزد، گروه مدیریت، یزد، ایران
LEAD_AUTHOR
حسن
دهقان دهنوی
denavi2000@yahoo.com
3
استادیار مدیریت صنعتی، دانشگاه آزاد اسلامی، واحد یزد، گروه مدیریت، یزد، ایران
AUTHOR
Abouei Ardakan, M., Sohrabi Yourtchi, B. & Bahrami, S. (2013). Well worth the characteristics of mobile payment systems from the customer perspective (Case study: Safir Services System in Export Development Saderat Bank of Iran). Journal of Business Management, Management Faculty of Tehran University, 5(1): 1-20. (In Persian)
1
Algesheimer, R., Dholakia, U.M. & Herrmann, A. (2005). The social influence of brand community: Evidence from Eropean Car Clubs. J Mark; 69(3): 19–34.
2
Azizi, Sh., Jamay, Sh. & Sanaei, A. (2012). Exposure the model of factors affecting the performance of employees on The Brand in Banking (Case Study: Agricultural Bank), Journal of Business Management, Tehran University, 4(11), Spring 2012[l1] . (In Persian)
3
Bagozzi, R.P. & Dholakia, U.M. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23: 45–61.
4
Carlson, B.D. (2005). Brand-Based Community: The role of identification in developing a sense of community among brand users, College of Business Administration. Proposal in Oklahoma State University.
5
Carlson, B.D., Suter, T.A. & Brown, T.J. (2008). Social versus psychological brand community: The role of psychological sense of brand community. Journal of Business Research, 61: 284–291.
6
Chirani, A. & Fard Sabouri, M. (2011). Compare powerful types of internal and external brand from the consumer's perspective of household products in Gilan. Journal of Business Management, Management Faculty of Tehran University, 3(8): 41-60, Summer 2011.
7
Dehdashti Shahrokh, Z., Taghavifard, M. & Rostami, N. (2010). A model for measuring the impact of brand credibility of banks on Commitment to Customer Loyalty. Journal of Iran Management Sciences, 5(20): 71, Winter 2010.
8
Dubois, T. & Westerhausen, U. (2011). Brand loyalty creation within online brand communities. Marketing Communications Managrment, Thesis of Copenhagen Business School, Department of Marketing, Characterrs: 234.787, Submission October 2011.
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Heydarzadeh, K., Alvani, S. & Ghalandari, K. (2010). The effect of social power Dimensions of brand Based on the customer's level of mental fitness on decision to purchase. Journal of Management Research, (86), Fall 2010.
10
Gilaninia, Sh. (2010). The effect of brand loyalty on brand equity of bank In view of the electronic card customers. Journal of Industrial Management, Islamic Azad University of Sanandaj, 5(14), Winter 2010. (In Persian)
11
Grisaffe, D. B. & Nguyen Hieu, P. (2011). Antecedents of emotional attachment to brands. Journal of Business Research, 64: 1052-1059.
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Fuller, J., Matzler, K. & Hoppe, M. (2008). Brand community members as a source of innovation. Journal of Product Innovation Management,2008, 25:608-619.
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Hur, W.M., Ahn, K.H. & Kim, M. (2011). Building brand loyalty through managing brand community commitment. Management Decision, 49(7): 1194-1213.
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15
Kim, J.W., Choi, J., Qualls, W. & Han, K. (2008). It takes a marketplace community to raise brand commitment: The role of online communities. J Mark Manage; 3-4: 409-431.
16
Mathwick, C., Wiertz, C. & de Ruyter, K. (2008). Social capital production in a virtual P3 community. J Consum Res; 34(April)[l2] : 832–849.
17
Laroche, M., Habibi, M., Richard, M.O. & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28 (5): 1755-1767.
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Louis, D. & Lombart, C. (2010). Impact of brand personality on three major relational consequences trust, attachment, and commitment to the brand. Journal of Product & Brand Management, 19(2): 114-130.
19
Park, C.W., et al.(2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. J Mark 2010, 74(November): 1–17.
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Rezaei Dolatabadi, H., Joushiar Najafabadi, L., Khazaeipour, J. & Varij Kazemi, R. (2013). Analyze the impact of CSR on the symbolic image, Functional image and brand loyalty. Journal of Business Management, Management Faculty of Tehran University, 5(2): 69-88. (In Persian)
21
Storch B. (2008). What Do You Think about Brand Communities? An Insight of Consumers´ perception toward brand communities and the idea of mutual benefits, Druck and Bindung: Books on Demand GmbH. Nordestedt. Germany.
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Stokburger-Sauer, N., Ratneshwar, S. & Sen, S. (2012). Drivers of consumer– brand identification. International Journal of Research in Marketing. 29(4): 406–418, December 2012.
23
Terechshenko, M. & Radionova, V. (2011). Brand communities: A quantitative study of brand community influence on prospective and existing members, Thesis. Umeå University. Faculty of Social Sciences. Umeå School of Business.
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Zaglia M. E. (2013). Brand communities embedded in social networks. Journal of Business Research, 66(2013): 216-223.
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Zhou, Zh., Zhang, Q., Su, Ch. & Zhou, N. (2012). How do brand communities generate brand relationships? Intermediate mechanisms. Journal of Business Research, 65(2012): 890–895.
26
[l1]می شود یا میماند؟
27
[l2]به جای نام ماه عدد ماه را وارد کنیم؟ یعنی آوریل بشود 4 یا خیر
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ORIGINAL_ARTICLE
بررسی عوامل مؤثر بر رضایت گردشگران خارجی و نتایج آن و سنجش رضایت آنان از خدمات گردشگری در شهر اصفهان
: با رشد صنعت گردشگری، اهمیت سنجش رضایت گردشگران، بهمثابة ابزاری برای رشد و ایجاد مزیت رقابتی، مورد توجه قرار گرفته است. گردشگران سفرکرده، قابل اعتمادترین منبع اطلاعاتی برای گردشگران بالقوهاند و میتوانند زبان گویای مقصد در وطن خود باشند. هدف این پژوهش، بررسی عوامل مؤثر بر رضایت گردشگران و نتایج آن در شش بخش خدمات گردشگری شهر اصفهان و محاسبة رضایت کلی از مقصد است. پژوهش حاضر، مطالعهای توصیفی است که به روش پیمایشی اجرا شده است. ابزار پرسشنامه و روش نمونهگیری تصادفی ساده برای جمعآوری دادهها از گردشگران خارجی سفرکرده به اصفهان در فاصلة شهریور تا آبان 91 استفاده شده است. روایی پرسشنامة مذکور، با بهرهگیری از روش روایی محتوا و تحلیل عاملی تأییدی و پایایی پرسشنامه نیز با آلفای کرونباخ تأیید شد. مدلسازی معادلات ساختاری برای بهدستآوردن ارتباطات بین سازهها بهکارگرفته شده است. یافتههای پژوهش نشان داد که عملکرد ادراکشده و ارزش ارزیابیشده بر رضایت گردشگران تأثیر مثبت دارد. از طرف دیگر، رضایت گردشگران تأثیر منفی بر قصد اعتراض و تأثیر مثبت بر وفاداری آنان دارد. همچنین تأثیر مثبت انتظارات در عملکرد ادراکشده و عملکرد ادراکشده بر ارزش ارزیابیشده تأیید شد. در بین شش بخش خدمات گردشگری، رستورانها، بیشترین وزن را در شکلگیری رضایت تجمعی از خدمات داشت و پس از آن، هتلها و حملونقل در ردههای بعدی قرار گرفتند. از نظر نمرة رضایت، جاذبهها رتبة اول را به خود اختصاص داد و سپس، بخشهای حملونقل، هتلها، رستورانها، فروشگاهها و مهاجرت قرار گرفتند. رضایت کلی از مقصد نیز 5/82 درصد بهدست آمد.
https://jibm.ut.ac.ir/article_52107_e1350503c77e3562d3d44d75a8baf7c3.pdf
2014-12-22
731
753
10.22059/jibm.2014.52107
ارزش ارزیابیشده
رضایت
عملکرد ادراکشده
قصد اعتراض
گردشگران خارجی
وفاداری
منیژه
حقیقی نسب
manijeh.haghighinasab@gmail.com
1
دانشیار گروه مدیریریت دانشکدة علوم اجتماعی و اقتصاد، دانشگاه الزهرا، تهران، ایران
AUTHOR
حمیدرضا
یزدانی
hryazdani@ut.ac.ir
2
استادیار گروه مدیریت پردیس فارابی دانشگاه تهران، تهران، ایران
AUTHOR
انسیه
کریمی
nc.karimi@yahoo.com
3
کارشناس ارشد مدیریت بازرگانی، دانشکدة علوم اجتماعی و اقتصاد، دانشگاه الزهرا، تهران، ایران
LEAD_AUTHOR
Anderson, E. W. & Fornell, C. (2000). Foundations of the American customer satisfaction index, Total Quality Management, 11: 869-882.
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ORIGINAL_ARTICLE
بررسی عوامل موثر بر ارتقای ارزش ویژۀ برند با تأکید بر ترفیع و تصویر شرکت (مطالعۀ موردی: اپراتور های تلفن همراه)
هدف پژوهش حاضر بررسی عوامل مؤثر بر ارزش ویژة برند با تأکید بر مشوقهای پولی و غیر پولی و همچنین، تصویر شرکت در بین دانشجویان دانشگاه شهید بهشتی است. سنجش متغیرهای تحقیق با استفاده از پرسشنامه صورت پذیرفت. پس از اطمینان از پایایی و روایی، پرسشنامه در میان نمونهای متشکل از 344 نفر از دانشجویان دانشگاه شهید بهشتی توزیع شد. روش تحقیق توصیفی و از شاخة همبستگی و مبتنی بر معادلات ساختاری است. این پژوهش نشان داد که تبلیغات و مشوقها بر ارزش ویژة برند تأثیرگذار است. اثر تبلیغات مثبت ولی اثر مشوقها بر ارزش ویژة برند متفاوت بوده است. اثر مشوقهای پولی بر ارزش ویژه منفی ولی اثر مشوقهای غیر پولی بر ارزش ویژة برند مثبت بوده است.
https://jibm.ut.ac.ir/article_50728_2a2d38c16a41dd11a9d1dd52c77b530e.pdf
2014-12-22
755
772
10.22059/jibm.2014.50728
ارزش ویژة برند
ترفیع پولی
ترفیع غیر پولی
تصویر شرکت
تلفن همراه
محمد رضا
حمیدی زاده
m_hamidizadeh@sbu.ac.ir
1
استاد مدیریت بازرگانی، دانشکدة مدیریت و حسابداری دانشگاه شهید بهشتی، تهران، ایران
LEAD_AUTHOR
محمد حسین
بلاغی اینالو
m.h_balaghi90@yahoo.com
2
کارشناس ارشد مدیریت بازرگانی، دانشکدة مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران
AUTHOR
مهدی
عطایی
mahdiataye@gmail.com
3
کارشناس ارشد مدیریت بازرگانی، دانشکدة مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران
AUTHOR
Aaker, D. A. (1991). Managing Brand Equity, Free Press. New York.
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Biil, I., Chernatony, L. & Martinez, E. (2011). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(4): 115–122.
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Boonghee, Y., Naveen, D. & Sungho, L. (2008). An examination of selected marketing mix elements and brand Equity”, Journal of the Academy of Marketing Science, 28(2): 195-211.
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Cretu, A. E., & Brodie, R. J. (2007), The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2): 230-240.
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David, S., Bejoy, J. & Dawood, A. (2012). Evaluating aker brand equity model for four wheelers. Journal of Asian Research Consortium, 2(5): 140-153.
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Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1):1-22.
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Kim, J-H., & Hyun, Y. J. (2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the software sector. Industrial Marketing Management, 40(2): 424-438.
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32
ORIGINAL_ARTICLE
بررسی رابطة یادگیری سازمانی و عملکرد مالی از طریق فرایند نوآوری در شرکتهای صنعتی گلپایگان
اگرچه یادگیری سازمانی اغلب هدف قلمداد میشود، از دید بسیاری از سهامداران، هدف نهایی بسیاری از سازمانها، بهینهسازی نتایج مالی مانند بهرهوری و سوددهی است. بهکارگیری یادگیری سازمانی و نوآوری از جمله عواملیاند که باعث بهبود عملکرد مالی سازمان میشوند؛ درحالیکه شرکتها بهدنبال بهبود عملکرد مالی، افزایش سود و کاهش هزینههای خود هستند، باید به تأثیر یادگیری سازمانی و نوآوری بر عملکرد مالی سازمانها توجه کرد. اهداف اصلی این پژوهش عبارتند از بررسی تأثیر یادگیری سازمانی بر عملکرد مالی شرکتها از طریق فرایند نوآوری و بررسی تأثیر یادگیری سازمانی با نوآوری و نوآوری با عملکرد مالی. دادههای آماری با استفاده از توزیع 137 پرسشنامه در بین مدیران و کارشناسان ارشد شرکتهای صنعتی شهرستان گلپایگان و جمعآوری 120 عدد از آنها تهیه شد. پس از تحلیل دادهها با استفاده از نرمافزار LISREL، هر سه فرضیة مطرحشده در پژوهش پذیرفته شد.
https://jibm.ut.ac.ir/article_53816_eaee58543c2456121d807323f185dd1f.pdf
2014-12-22
773
790
10.22059/jibm.2014.53816
ارزیابی عملکرد
خلاقیت
سازمانهای نوآور
نوآوری
یادگیری سازمانی
امیر
خانلری
khanlari@ut.ac.ir
1
دکتری مدیریت بازاریابی، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران
AUTHOR
رضوان
سبزه علی
roza.sabzehali@yahoo.com
2
کارشناس ارشد مدیریت دولتی، دانشگاه آزاد امیرکبیر، اراک، ایران
LEAD_AUTHOR
Adams, M. E., Day, G. S. & Dougherty, D. (1998). Enhancing new product development performance an organizational learning perspective. Journal of Product Innovation Management, 15: 403-422.
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ORIGINAL_ARTICLE
تأثیر عوامل داخلی شرکت بر عملکرد صادراتی (مطالعۀ موردی: شرکتهای صادرکنندة پسته در تهران)
شرکتها برای بقا و موفقیت در فعالیتهای صادراتی به شناسایی عوامل مؤثر بر عملکرد صادراتی خود نیازمندند. شناسایی عوامل داخلی، به این سبب که تحت کنترل شرکتها هستند، از نظر اقدام به توسعة صادرات، بسیار بااهمیت است. بهمنظور بررسی تأثیر این عوامل بر عملکرد صادراتی شرکتها، پژوهشی کاربردی و توصیفی (همبستگی- تحلیل رگرسیون) در محدودة شرکتهای صادرکنندة پسته در تهران، انجام شده است. به این منظور، با توجه به مدل مفهومی پژوهش، که از تلفیق مجموعه مدلهای موجود در این زمینه ارائه شده است، اقدام به گردآوری دادههای میدانی از 135 شرکت فعال در زمینة صادرات محصول پسته در تهران با استفاده از پرسشنامه شده است. با توجه به اینکه حجم جامعة آماری محدود و مشخص است، برای محاسبة تعداد نمونه از فرمول نمونه برای جامعة محدود، استفاده شد، که با توجه به محاسبة صورتگرفته، حجم نمونة آماری در این پژوهش برابر با 135 شرکت صادرکنندة پسته در تهران است. نتایج تحلیل این دادهها نشان میدهد که عوامل داخلی شرکت، مثل ویژگیهای مدیریتی و دسترسی به منابع داخلی، بر عملکرد صادراتی تأثیر مثبت و معنادار دارد و از بین یازده فرضیة فرعی، همة فرضیهها جز دو فرضیه، تأیید شد. بر اساس این نتایج، پیشنهادهایی برای بهبود عملکرد صادراتی شرکتهای صادرکنندة پسته در تهران ارائه شده است.
https://jibm.ut.ac.ir/article_50726_c1bc4106b18b14abd18f716b0972aff2.pdf
2014-12-22
791
807
10.22059/jibm.2014.50726
دسترسی به منابع داخلی
عملکرد صادراتی
محصول کشاورزی پسته
ویژگیهای مدیریت
محمدرضا
شجاعی
m-shojaei@yahoo.com
1
استادیار مدیریت، دانشگاه شهید بهشتی، تهران، ایران
AUTHOR
رحیم
محترم
rmohtaram@yahoo.com
2
دکتری مدیریت بازاریابی، دانشگاه تهران، تهران، ایران
AUTHOR
سمانه
آطاهریان
joza.1358@yahoo.com
3
دانشجوی کارشناسی ارشد مدیریت بازرگانی، مؤسسة آموزش عالی غیر انتفاعی ارشاد دماوند، تهران، ایران
LEAD_AUTHOR
Anvari Rostami, A., Kordnaeij, A. & Dehyadegari, S. (2004). Survey the dimension of competitive advantage for firms exporting decorative stones and their impact on the export performance of the company,Thesis, Tarbiat Modarres University. Tehran. (In Persian)
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23
ORIGINAL_ARTICLE
بررسی رابطة بازاریابی کارآفرینانه و عملکرد بازاریابی از طریق نوآوری ( مطالعة موردی: شرکتهای فعال در سه صنعت اتوماسیون صنعتی، مخابرات و ارتباطات، رایانه و تجهیزات دیجیتال)
این پژوهش تأثیر بازاریابی کارآفرینانه را در نوآوری، با درنظرگرفتن اثر تعدیلگری دو عامل گرایش به یادگیری و ساختار سازمانی، بررسی میکند و رابطة بین نوآوری و عملکرد بازاریابی را در قالب الگوی مورد نظر پژوهش میسنجد. جامعة آماری این پژوهش، مدیران و کارکنان بازاریابی و فروش 42 شرکت فعال در سه صنعت اتوماسیون صنعتی، مخابرات و ارتباطات، رایانه و تجهیزات دیجیتال است. ابزار گردآوری دادهها، پرسشنامة محققساخته با پایایی و روایی مقبول است که به تعداد 250 عدد در بین مدیران و کارکنان بازاریابی و فروش 42 شرکت فعال در سه صنعت مورد نظر توزیع شد که تعداد 195 پرسشنامه بازگشت و تحلیل شد. نتایج حاصل از بررسی الگوی مورد نظر نشان داد بازاریابی کارآفرینانه در نوآوری، و نوآوری بر عملکرد بازاریابی هر سه صنعت تأثیر دارد و همچنین، گرایش به یادگیری و ساختار سازمانی دارای اثر تعدیلگری در رابطة بین بازاریابی کارآفرینانه و نوآوری است.
https://jibm.ut.ac.ir/article_50744_c1c0df69d719c1adf6bab99ca4554b24.pdf
2014-12-22
809
826
10.22059/jibm.2014.50744
بازاریابی کارآفرینانه
عملکرد بازاریابی
نوآوری
علی
صفری
a.safari28@gmail.com
1
استادیار گروه مدیریت دانشگاه اصفهان، اصفهان، ایران
AUTHOR
راضیه
قره باشلونی
r.gharebashlooei@yahoo.com
2
کارشناس ارشد مدیریت بازرگانی دانشگاه اصفهان، اصفهان، ایران
LEAD_AUTHOR
Arabioon, A., et al. (2011). Effects of organizational structure on Entrepreneurial Orientation of the members of organization. Journal of Academic Librarianship and Information Research, 45(58): 33-53. (In Persian)
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37
ORIGINAL_ARTICLE
بررسی عوامل موثر و موانع وفاداری الکترونیکی به خدمات بانکداری الکترونیکی در مشتریان بانک های خصوصی در استان گلستان
هدف از این مطالعه، شناخت عوامل مؤثر و موانع وفاداری الکترونیکی به خدمات بانکداری الکترونیکی به مشتریان بانکهای خصوصی است. بهاینمنظور، دیدگاه 420 مشتری از شش بانک خصوصی استان گلستان در سال 1390- که از خدمات بانکداری الکترونیکی استفاده کردهاند- از طریق پرسشنامه جمعآوری شد. نتایج پژوهش، به روش تحلیل عاملی تأییدی، نشان داد که هفت عامل به ترتیب اولویت، رضایت مشتری، تصویر ذهنی، کیفیت خدمات، اعتماد، هزینة تعویض، ویژگی خدمت دریافتی و ارزش خدمات دریافتی در ایجاد وفاداری الکترونیکی مشتریان مؤثر بوده است. بهعلاوه چهار مانع به ترتیب اولویت، فنی، امنیتی و حریم خصوصی، مالی- اقتصادی و فرهنگی- اجتماعی در وفاداری مشتریان به خدمات بانکداری الکترونیکی نقش بازدارندگی داشتهاند.
https://jibm.ut.ac.ir/article_50749_de471619f5a825e506baf240e54c5bfe.pdf
2014-12-22
827
844
10.22059/jibm.2014.50749
استان گلستان
بانکهای خصوصی
خدمات بانکداری الکترونیکی
عوامل مؤثر و موانع وفاداری الکترونیکی
ابراهیم
عباسی
abbasiebrahim2000@yahoo.com
1
دانشیار مدیریت، دانشکدة علوم اجتماعی و اقتصادی، دانشگاه الزهرا، تهران، ایران
AUTHOR
علی اکبر
رجبی میاندره
rajabimyandareh@yahoo.com
2
کارشناس ارشد MBA، دانشکدة مدیریت، دانشگاه پیام نور مازندران، ساری، ایران
LEAD_AUTHOR
Abratt, R., Russel, J. (1999). Relationship marketing in private banking in South Africa. International Journal of Bank Marketing, [online] 17(1): 5-19.
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ORIGINAL_ARTICLE
ارائة مدلی جهت تبیین ارزش ویژۀ برند مقاصد گردشگری (مطالعۀ موردی: شهر اصفهان)
هدف پژوهش حاضر ارائة مدلی برای تبیین ارزش ویژة برند مقصد گردشگری اصفهان است. جامعة آماری پژوهش گردشگران خارجی است که در آبانماه 1392 به شهر اصفهان سفر کردهاند. از این جامعة نامحدود، نمونهای به حجم 200 نفر انتخاب شد. برای گردآوری دادههای پژوهش، پرسشنامة محققساختهای طراحی شد. سپس برای بررسی دادههای پژوهش و آزمون فرضیهها از آمار توصیفی و استنباطی استفاده شد. نتایج پژوهش نشان میدهد آگاهی از برند مقصد گردشگری ارزش ادراکشده، رضایت گردشگر، تصویر ذهنی مقصد و وفاداری به مقصد گردشگری را بهطور معنیداری تحت تأثیر قرار میدهد. همچنین ارزش ادراکشده از مقصد گردشگری تأثیر معنیداری بر تصویر ذهنی مقصد گردشگری، وفاداری به مقصد گردشگری و رضایت گردشگر دارد. بهعلاوه، رضایت گردشگر تأثیر معنیداری بر تصویر ذهنی مقصد گردشگری و وفاداری به مقصد گردشگری دارد. در نهایت تصویر ذهنی مقصد گردشگری، وفاداری به مقصد گردشگری را بهطور معنیداری تحت تأثیر قرار میدهد.
https://jibm.ut.ac.ir/article_51778_8a97f215fc127e3d4ce19406440664d6.pdf
2014-12-22
845
866
10.22059/jibm.2014.51778
ارزش ویژة برند
ارزش ویژة برند مقصد گردشگری
وفاداری به مقصد گردشگری
محمد
غفاری
ghaffari.mohammad@ut.ac.ir
1
دانشجوی دکتری مدیریت بازرگانی (بازاریابی)، دانشکدة علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
LEAD_AUTHOR
بهرام
رنجبریان
bahram1r@yahoo.com
2
استاد بازاریابی گروه مدیریت، دانشکدة علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
AUTHOR
سعید
فتحی
fathiresearch@yahoo.com
3
دانشیار مدیریت مالی گروه مدیریت، دانشکدة علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
AUTHOR
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67
ORIGINAL_ARTICLE
شناسایی عوامل موفقیت بانک بیمه در ایران
با تغییر رویکرد موجود به خدمات مالی و پدیدآمدن تفکر ارائة کلیة خدمات مالی بهصورت یکپارچه، «بانکبیمه» مفهومی است که بیش از پیش مورد توجه هردو صنعت بیمه و بانکداری قرار گرفت تا آنها بتوانند به واسطة ایجاد همافزایی، پاسخگوی فضای کسبوکار رقابتی در این حوزه باشند. برنامهریزی و مدیریت راهبردی در این فضا از الزامات بهشمار میآید؛ بههمین سبب، برای موفقیت در پیادهسازی این مفهوم، آشنایی با عوامل کلیدی موفقیت بانکبیمه یکی از گامهای ضروری برای برنامهریزی و مدیریت راهبردی است. پژوهش پیش رو از نوع توصیفی- پیمایشی است و هدف اصلیاش شناسایی عوامل کلیدی موفقیت پیادهسازی بانکبیمه است. چارچوب نظری این پژوهش، برمبنای عوامل استخراجشده از پیشینة پژوهش است که در ابتدا و با استفاده از پرسشنامه، ضروریبودن این عوامل بررسی شد و سپس عوامل ضروری از طریق تحلیل عاملی اکتشافی دستهبندی شدند. نتایج بررسیها نشان داد که عوامل کلیدی موفقیت پیادهسازی بانکبیمه را میتوان در پنج دستة کلی قرار داد.
https://jibm.ut.ac.ir/article_50738_530a3dd4850ff2de9513b6c86ece6d70.pdf
2014-12-22
867
887
10.22059/jibm.2014.50738
بانکبیمه
تحلیل عاملی اکتشافی
عوامل کلیدی موفقیت
مسعود
کیماسی
kiemasi@ut.ac.ir
1
استادیار دانشکدة مدیریت، دانشگاه تهران، تهران، ایران
AUTHOR
سعید
شیرکوند
shirkavand@ut.ac.ir
2
استادیار دانشکدة مدیریت، دانشگاه تهران، تهران، ایران
AUTHOR
علی
گلرخ
ali.golrokh@yahoo.com
3
کارشناس ارشد دانشکدة مدیریت، دانشگاه تهران، تهران، ایران
LEAD_AUTHOR
Azizi, Sh., Jamali, Sh. & Sanaie, A. (2012). Model of effective performance of their employees in the banking industry (Case Study: Agricultural Bank). Quarterly Journal of Information Technology Management, 4(12): 89-104. (In Persian)
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Bancassurance in practice: Munich Re: 2001
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29
ORIGINAL_ARTICLE
مدیریت توسعة صادرات؛ شناسایی و سطحبندی محرکهای صادراتی (مطالعه موردی: صنعت ساخت قطعات خودرو)
دولتها در جمهوری اسلامی ایران در راستای مدیریت توسعة صادرات، میکوشند با ارائه محرکهای صادراتی در قالبها و شکلهای مختلف و متنوع، زمینههای افزایش صادرات غیر نفتی را فراهم آورند.بهسبب توان بالقوة مناسب ایران در امر صادرات قطعات خودرو، پژوهش حاضر، ضمن شناسایی محرکهای صادراتی تأثیرگذار در صنعت قطعات خودرو، اقدام به سطحبندی و تعیین روابط آنها در قالب مدلی ساختاری- تفسیری (ISM) کرده است. جامعة آماری این پژوهش شامل مدیران ارشد شرکتهای صادرکنندة قطعات خودرو در سطح شهرستان تبریز است. نتیجة نهایی و اصلی پژوهش دربرگیرندة مدل یکپارچة محرکهای صادراتی در صنعت قطعات خودرو در یک سلسلهمراتب با روابط یکطرفه یا دوطرفه است. این مدل یکپارچه از بررسی و تحلیل روابط و سطحبندی محرکهای تأثیرگذار در صادرات قطعات خودرو بهدست آمده است و به مدیران و تصمیمگیران حوزة تجارت و صادرات کشور کمک میکند تا دیدی جامع از ارتباطات پیچیدة بین محرکهای اثرگذار بر حوزة صادرات قطعات خودرو دارا باشند و در سیاستگذاریهای خود اولویتها را شناسایی کنند و نظم و جهتگیری مناسبی داشته باشند.
https://jibm.ut.ac.ir/article_50727_27d6e9b2bfb5fc365bc627e97489a090.pdf
2014-12-22
889
910
10.22059/jibm.2014.50727
سطحبندی
صادرات غیر نفتی
قطعات خودرو
محرکهای صادراتی
مدلسازی ساختاری تفسیری
محمد
محمودی میمند
drmahmoudim@yahoo.com
1
دانشیار گروه مدیریت اجرایی و MBA، دانشگاه پیام نور، تهران، ایران
AUTHOR
صمد
خباز باویل
s_khabbaz@pnu.ac.ir
2
دانشجوی دکتری مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
LEAD_AUTHOR
خورشید
فروغینیا
khforughinia@yahoo.com
3
دانشجوی دکتری مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
AUTHOR
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