Volume & Issue: Articles in Press
Number of Articles: 16
Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hosein Hajibabaei

Factors Affecting Personal Branding of Active Musicians with a Data Mining Approach (Case Study: Instagram Social Network)

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.348884.4458

Mohammadmehdi Poursaeed; mohamad ali rahmani kouhbanani; Saeid Dehyadegari

Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2021.330820.4202

shahrad padidar; Mohammad Haghighi; Tahmoures Hasan gholipour

Typology and Ranking of Price Discount Frames: A mixed study

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.334602.4257

Mohsen Nazari; Elham zafarianpoor

Developing a model of digital insurance: a grounded theory approach

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.336731.4284

mohammad adabi; nastaran Hajiheidari; Seyed Hamed Vares

Developing Maturity Model of Business Model Openness in Iranian Banking Industry

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.341652.4350

fahimeh mollaahmadi; mohammadali shahhoseini; Nima mokhtarzadeh; masoud Keymasi

Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness.

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.341757.4351

naghmeh sheibani moghadam; masoud keimasi; Rosa Hendijani; Mohammad Saleh Torkestani

Identifying Organizational Factors and Components Affecting Customer Experience Management Maturity by Using Meta-Synthesis Method

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.349658.4469

Payam Mardazad Navi; Kambiz Heidarzadeh Hanzaee; Seyyed Buik Mohammadi; Mohsen Khoon Siavash

Presenting the model of the effectiveness of colors in marketing by using consumer neuroscience (with an exploratory sequential mixed method approach)

Articles in Press, Accepted Manuscript, Available Online from 26 August 2023

10.22059/jibm.2023.354629.4537

ALLAHYAR GHASEMI; Ahmad Rahchamani; Hamid Reza saeednia

Investigating the effect of augmented reality features on the formation of psychological inspiration

Articles in Press, Accepted Manuscript, Available Online from 11 October 2023

10.22059/jibm.2023.359420.4584

Soheila Khoddami; Bahareh Osanlou; Mojtaba Yousefi

Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising

Articles in Press, Accepted Manuscript, Available Online from 15 October 2023

10.22059/jibm.2023.352929.4511

hossein norouzi; Bahareh Osanlou; Ali Saleh Gohari

Failure of value co-creation; Co-destruction of brand value in social media

Articles in Press, Accepted Manuscript, Available Online from 29 October 2023

10.22059/jibm.2023.350997.4486

ghazale Taheri; azim zarei; Davood Feiz; Mehdi Dehghani soltani

Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree

Articles in Press, Accepted Manuscript, Available Online from 29 November 2023

10.22059/jibm.2023.357967.4570

Ali Bromideh; Maryam Alefpour; Sima Nazari; mohammad Aghaei

Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method

Articles in Press, Accepted Manuscript, Available Online from 03 December 2023

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi; Seid Mohammad Reza Mirahmadi; Mojtaba Aghajani

Journal of Business Management

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