Volume & Issue: Articles in Press

Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hosein Hajibabaei


Factors Affecting Personal Branding of Active Musicians with a Data Mining Approach (Case Study: Instagram Social Network)

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.348884.4458

Mohammadmehdi Poursaeed; mohamad ali rahmani kouhbanani; Saeid Dehyadegari


Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2021.330820.4202

shahrad padidar; Mohammad Haghighi; Tahmoures Hasan gholipour


Typology and Ranking of Price Discount Frames: A mixed study

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.334602.4257

Mohsen Nazari; Elham zafarianpoor


Developing a model of digital insurance: a grounded theory approach

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.336731.4284

mohammad adabi; nastaran Hajiheidari; Seyed Hamed Vares


Developing Maturity Model of Business Model Openness in Iranian Banking Industry

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.341652.4350

fahimeh mollaahmadi; mohammadali shahhoseini; Nima mokhtarzadeh; masoud Keymasi


Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness.

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.341757.4351

naghmeh sheibani moghadam; masoud keimasi; Rosa Hendijani; Mohammad Saleh Torkestani


Identifying Organizational Factors and Components Affecting Customer Experience Management Maturity by Using Meta-Synthesis Method

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.349658.4469

Payam Mardazad Navi; Kambiz Heidarzadeh Hanzaee; Seyyed Buik Mohammadi; Mohsen Khoon Siavash


Failure of value co-creation; Co-destruction of brand value in social media

Articles in Press, Accepted Manuscript, Available Online from 29 October 2023

10.22059/jibm.2023.350997.4486

ghazale Taheri; azim zarei; Davood Feiz; Mehdi Dehghani soltani


Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree

Articles in Press, Accepted Manuscript, Available Online from 29 November 2023

10.22059/jibm.2023.357967.4570

Ali Bromideh; Maryam Alefpour; Sima Nazari; mohammad Aghaei


Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry

Articles in Press, Accepted Manuscript, Available Online from 08 January 2024

10.22059/jibm.2023.357211.4559

meysam ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; seyed mahdi sharifi; khabat derafshi


Providing a framework for the competencies of SEO specialists in the digital marketing ecosystem of Internet businesses

Articles in Press, Accepted Manuscript, Available Online from 15 January 2024

10.22059/jibm.2024.366678.4687

saeid zamanpour; aryan gholipour; hashem aghazade; sayyed mohsen allameh


Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses

Articles in Press, Accepted Manuscript, Available Online from 05 February 2024

10.22059/jibm.2023.358107.4564

Ghasem Zarei; Younes Nikkhah


Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review

Articles in Press, Accepted Manuscript, Available Online from 18 February 2024

10.22059/jibm.2023.355734.4544

alireza valipour; Ali Heidari; mohammadali shahhoseini; Asadollah Kordnaiej


Development of a favorable model for competitiveness in the steel industry with the technology transfer approach

Articles in Press, Accepted Manuscript, Available Online from 19 May 2024

10.22059/jibm.2024.375864.4779

Ali Amraei; Safieh Mehrinezhad; Amir Bayat Tork