Number of Articles: 508
151. Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case)

Volume 8, Issue 3, 2016, Pages 529-548

10.22059/jibm.2016.60626

Abdorahman Ehsan; Mohsen Nazari; Tahmores Hasan Gholipoor; Mansour Samadi


153. The effect of brand community on brand characteristics

Volume 6, Issue 4, Winter 2015, Pages 709-730

10.22059/jibm.2014.51382

Akram Eghbali; Shahnaz Nayebzade; Hasan Dehghan Dehnavi


154. Strategic Alliance Formation from the Institutional Theory Perspective

Volume 9, Issue 4, 2017, Pages 717-738

10.22059/jibm.2017.126495.1688

Mohammad Haghighi; Seyed Hossein Jalali


155. Market segmentation of coastal tourists with The self organizing maps approach

Volume 8, Issue 4, 2016, Pages 745-770

10.22059/jibm.2017.61298

Manijeh Bahrainizadeh; Majid Esmaeilpoor; Donya Kabiri Fard


157. Selecting Media Mix in Advertising Campaigns: The Insurance Industry

Volume 11, Issue 4, 2019, Pages 762-781

10.22059/jibm.2019.259779.3093

Taher Roshandel Arbatani; Tahmours Hasangholipour Yasori; Seyed Vahid Aghili; Ahmad Javadipour


158. Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials

Volume 7, Issue 4, 2015, Pages 823-840

10.22059/jibm.2015.57093

Manouchehr Ansari; Mahdi Sharifi; Nafiseh Ansari


160. Factors Affecting in Succession of International Collaborations

Volume 1, Issue 3, 2009

Hossein Rahmanseresht; Mohammad Bashokouh; Masoumeh Pahlevani Ghomi


161. Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB

Volume 2, Issue 1, Spring 2010

Taher Roshandel Arbatani; Datis Khajeheian; Amir Aazami


162. Impact of Green Marketing Mix on Consumer Decision Making Process

Volume 2, Issue 2, Autumn 2010

M.R Ramezanian; Reza Esmaeilpour; Hedyeh Tondkar


170. A survey of impulse buying behavior in subway’s passengers

Volume 7, Issue 1, 2015, Pages 67-82

10.22059/jibm.2015.50753

Kambiz Heidarzadeh Hanzaee; Nastaran Dehghani Samani


171. A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair)

Volume 3, Issue 3, Autumn 2011, Pages 71-90

Mohammad Haghighi; Ebrahim Gharleghi; Fatemeh Nikbakht


172. Commercialization of Media Entrepreneurs' Digital Innovations

Volume 4, Issue 1, Spring 2012, Pages 71-88

10.22059/jibm.2012.28614

Taher Roshandel Arbatani; Seyyed Mohammad Moghimi; Mohammad Gholi Minavand; Datis Khajeheian


173. A Combinational Framework for Developing Sustainable Vision

Volume 4, Issue 4, Winter 2013, Pages 72-92

10.22059/jibm.2013.54763

Ali Divandari; Amir hossein Davoodian


175. Investment in Brand Reinforcement and Credibility in Advertising

Volume 5, Issue 4, Winter 2014, Pages 79-98

10.22059/jibm.2013.50345

Morteza Maleki; Nasrin Haji hasani