Univrsity Of Tehran Press Journal of Business Management 2008-5907 2 1 2010 03 21 Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors 21216 FA Seyed Reza Seyedjavadein Hashem Aghazade Mehrdad Estiri Bahareh Osanlou Journal Article 1970 01 01 The study has been done regarding the systematic approach (including: input, process, output and feedback). Initially a list of factors has been recognized through surveying the secondary resources and existing models. Then the factors are summarized and completed. Finally 30 factors are identified as composing factors of enterprises' marketing. These factors have been matched with the systemic approach and accordingly inputs, processes and outputs of enterprises' marketing have been clarified. The questionnaire has been designed based on the classified factors. The research community is the practitioners and experts in marketing. Experts' responses as research findings show that all composing factors of enterprises' marketing in Iran business environment are so important but so weak. Meanwhile the enterprises are in an inappropriate situation on marketing. The study has been done regarding the systematic approach (including: input, process, output and feedback). Initially a list of factors has been recognized through surveying the secondary resources and existing models. Then the factors are summarized and completed. Finally 30 factors are identified as composing factors of enterprises' marketing. These factors have been matched with the systemic approach and accordingly inputs, processes and outputs of enterprises' marketing have been clarified. The questionnaire has been designed based on the classified factors. The research community is the practitioners and experts in marketing. Experts' responses as research findings show that all composing factors of enterprises' marketing in Iran business environment are so important but so weak. Meanwhile the enterprises are in an inappropriate situation on marketing. https://jibm.ut.ac.ir/article_21216_416d71f1426e9e623f7776a28f9a3b32.pdf