Univrsity Of Tehran Press Journal of Business Management 2008-5907 4 1 2012 03 20 An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective 1 18 28610 10.22059/jibm.2012.28610 FA Mohammad Bashokouh Ajirlo 0000-0003-0367-3916 Seyed Hamid Khodadad Hoseini Asad Allah Kord Naiej Adel Azar Journal Article Nowday, with technology progress and the emergence of new business models, increased levels of competition and changing demands and expectations of customers, using multi channels of distribution is growing rapidly. Using multiple distribution channels, despite having advantages, have many challenges as Coordination and integration of these channels with high efficiency and eliminate these challenges requires more discussion. This study aimed to identify influential capabilities in coordinating multiple distribution channels from the supplier’s landscape. Statistical population of this study included electronics products suppliers in Tehran. Statistical sample of this study is number 247 Marketing and sales managers. Data analysis using structural equation modeling technique was conducted. Findings suggest is that capabilities such as brand, control and compensation are affecting factors in coordination of multi channels and have positive affect on supplier performance but communication hasn’t meaningful relationship with performance. Nowday, with technology progress and the emergence of new business models, increased levels of competition and changing demands and expectations of customers, using multi channels of distribution is growing rapidly. Using multiple distribution channels, despite having advantages, have many challenges as Coordination and integration of these channels with high efficiency and eliminate these challenges requires more discussion. This study aimed to identify influential capabilities in coordinating multiple distribution channels from the supplier’s landscape. Statistical population of this study included electronics products suppliers in Tehran. Statistical sample of this study is number 247 Marketing and sales managers. Data analysis using structural equation modeling technique was conducted. Findings suggest is that capabilities such as brand, control and compensation are affecting factors in coordination of multi channels and have positive affect on supplier performance but communication hasn’t meaningful relationship with performance. https://jibm.ut.ac.ir/article_28610_43f1556b3de0b4278ac5ead369494cdb.pdf