Univrsity Of Tehran Press Journal of Business Management 2008-5907 4 1 2012 03 20 An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores 55 70 28613 10.22059/jibm.2012.28613 FA Bahram Ranjbarian Majid Rashid Kaboli Ali Sanayei Alireza Hadadian Journal Article 1970 01 01 Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores. This is a descriptive survey study. The statistical population of the research is composed of customers of the three major chain department stores in Tehran. The sample size estimated to be 491. Data gathering instrument was a self administered questionnaire and structural equation modeling (SEM) is used for the data analysis. Findings indicate that in Tehran department stores perceived quality affects perceived value, customer satisfaction, and re-purchase intention. Also perceived value affects customer satisfaction and repurchase intention. Moreover, customer satisfaction affects re-purchase intention. Finally proposed model identifying relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores efficiently. Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores. This is a descriptive survey study. The statistical population of the research is composed of customers of the three major chain department stores in Tehran. The sample size estimated to be 491. Data gathering instrument was a self administered questionnaire and structural equation modeling (SEM) is used for the data analysis. Findings indicate that in Tehran department stores perceived quality affects perceived value, customer satisfaction, and re-purchase intention. Also perceived value affects customer satisfaction and repurchase intention. Moreover, customer satisfaction affects re-purchase intention. Finally proposed model identifying relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores efficiently. https://jibm.ut.ac.ir/article_28613_e06dc0977716fd2bae8bc4653f6c5d8d.pdf