Univrsity Of Tehran Press Journal of Business Management 2008-5907 4 1 2012 03 20 Presenting a Mathematical Model for Measuring Brand Equity Presenting a Mathematical Model for Measuring Brand Equity 105 120 28616 10.22059/jibm.2012.28616 FA Gholam Hosein Nikokar Amir Ekhlassi Pedram Toloie Journal Article 1970 01 01 Brand plays an important role in contacting customers. Even from the customer’s viewpoint, it is a symbol of product quality. Measuring the brand equity in order to determine the brand position is of remarkable significance for companies, in particular Iranian ones. The purpose of this article is to investigate the parameters that influence Brand Equity and provide a Mathematical model for measuring it. In measuring brand equity using these parameters, it is highly essential that measurements be sensitive to environmental conditions. What’s more, such measurements should not be limited to a specific market or product. Previously existing models focused solely on one parameter. In this article, the primary focus was on basic parameters of brand equity. Finally, by providing a balance sheet and a numerical formula, a Mathematical Equation, which has been put into practice in a company, for measuring brand equity is offered. Brand plays an important role in contacting customers. Even from the customer’s viewpoint, it is a symbol of product quality. Measuring the brand equity in order to determine the brand position is of remarkable significance for companies, in particular Iranian ones. The purpose of this article is to investigate the parameters that influence Brand Equity and provide a Mathematical model for measuring it. In measuring brand equity using these parameters, it is highly essential that measurements be sensitive to environmental conditions. What’s more, such measurements should not be limited to a specific market or product. Previously existing models focused solely on one parameter. In this article, the primary focus was on basic parameters of brand equity. Finally, by providing a balance sheet and a numerical formula, a Mathematical Equation, which has been put into practice in a company, for measuring brand equity is offered. https://jibm.ut.ac.ir/article_28616_e5c3a37e090f5dfdde76322c1fc5ac96.pdf