Univrsity Of Tehran Press Journal of Business Management 2008-5907 6 4 2014 12 22 A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province 827 844 50749 10.22059/jibm.2014.50749 FA Ebrahim Abbasi Associate Prof., Faculty of Economic and Social Sciences, Alzahra University, Tehran, Iran Ali Akbar Rajabi Myandareh MSc. in MBA, Payam Noor University of Mazandaran, Sari, Iran Journal Article 2014 04 12 The current study aims to identify the effective factors and barriers to loyalty in electronic banking services in the private banks customers. For this purpose, a survey was done with a questionnaire sampling from 420 customers of private banks in Golestan province, who have used electronic banking services in 2011. The results indicated that seven factors including preference, customer satisfaction, mental image, service quality, trust, switching costs, service attributes, and perceived service value affect the establishment of customers e-loyalty. In addition, four barriers inclduing preference, technicality, security and privacy, financial, economic, cultural and social barriers have had deterrence role in customer's loyalty in electronic banking services. The current study aims to identify the effective factors and barriers to loyalty in electronic banking services in the private banks customers. For this purpose, a survey was done with a questionnaire sampling from 420 customers of private banks in Golestan province, who have used electronic banking services in 2011. The results indicated that seven factors including preference, customer satisfaction, mental image, service quality, trust, switching costs, service attributes, and perceived service value affect the establishment of customers e-loyalty. In addition, four barriers inclduing preference, technicality, security and privacy, financial, economic, cultural and social barriers have had deterrence role in customer's loyalty in electronic banking services. https://jibm.ut.ac.ir/article_50749_de471619f5a825e506baf240e54c5bfe.pdf