Univrsity Of Tehran Press Journal of Business Management 2008-5907 7 3 2015 09 23 Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) 601 620 57006 10.22059/jibm.2015.57006 FA Mohammad Reza Hamidizadeh Professor, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran Mikael Pashaabadi MSc. in Business Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran Mahdi Ataei MSc. in Business Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran Behzad Hayati MSc. in Public Management, Faculty of Humanities, University of Shahed, Tehran, Iran Journal Article 2014 03 18 In the current era, there is a strong need for marketing thought to move toward new marketing perspective. Abundant evidence shows that marketing should be interdisciplinary and cross– functional, hence we have to focus more on human resources, agile and empowered structures, networks and strategic alliances. Research design is descriptive and it is applicable in terms of objective. The research population consists of all employees of private owned educational institutions located in Shiraz city. The reliability of data was determined to be more than 0.7 through questionnaires; a total of 207 were completed and usable questionnaires were collected. Generally, conceptual pattern of research has eight variables, and seven hypotheses. Results show that in spite of value creation, other dimensions have significant effect on organizational agility. In the current era, there is a strong need for marketing thought to move toward new marketing perspective. Abundant evidence shows that marketing should be interdisciplinary and cross– functional, hence we have to focus more on human resources, agile and empowered structures, networks and strategic alliances. Research design is descriptive and it is applicable in terms of objective. The research population consists of all employees of private owned educational institutions located in Shiraz city. The reliability of data was determined to be more than 0.7 through questionnaires; a total of 207 were completed and usable questionnaires were collected. Generally, conceptual pattern of research has eight variables, and seven hypotheses. Results show that in spite of value creation, other dimensions have significant effect on organizational agility. https://jibm.ut.ac.ir/article_57006_7b98a22f7ad575e830f8be048d0dbdfc.pdf