Univrsity Of Tehran Press Journal of Business Management 2008-5907 9 3 2017 11 22 Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic 661 688 63847 10.22059/jibm.2017.221676.2373 FA Saeedeh Mansouri Ph.D. Candidate in Industrial Management, University of Tarbiat Modares, Tehran, Iran Adel Azar Prof. in Management, University of Tarbiat Modares, Tehran, Iran Ali Divandari Prof. in Management, Faculty of Management, University of Tehran, Tehran, Iran Rasool Ramezanian Assistant Prof., Faculty of Mathematical Sciences, Ferdowsi University of Mashhad, Mashhad, Iran Journal Article 2016 12 01 Considering the development of services in global economy, redefinition of supply chain management in this context is necessary because the concept of supply chain management cannot be applied to service-oriented businesses. Therefore, this paper aims to identify the banking service supply chain and perform an agent-based simulation using a service dominant logic approach; this is important due to the necessity of developing an applicable model for supply chain management of banking services. This supply chain model is processed through agent-based simulation in Netlogo for 5 banks in privatized and private sectors during 1388-1404, where market share is 32.4%. This model considers the flow of profit and other important parameters related to the customers, the bank, the central bank, and other banks and corporations during the mentioned period. The results of the experiments and analyses in multiple simulation times indicated the variations and changes of the important parameters associated with above-mentioned factors during these years. Considering the development of services in global economy, redefinition of supply chain management in this context is necessary because the concept of supply chain management cannot be applied to service-oriented businesses. Therefore, this paper aims to identify the banking service supply chain and perform an agent-based simulation using a service dominant logic approach; this is important due to the necessity of developing an applicable model for supply chain management of banking services. This supply chain model is processed through agent-based simulation in Netlogo for 5 banks in privatized and private sectors during 1388-1404, where market share is 32.4%. This model considers the flow of profit and other important parameters related to the customers, the bank, the central bank, and other banks and corporations during the mentioned period. The results of the experiments and analyses in multiple simulation times indicated the variations and changes of the important parameters associated with above-mentioned factors during these years. https://jibm.ut.ac.ir/article_63847_7cda231c1501114791ba7d0efa63b79f.pdf