Univrsity Of Tehran Press Journal of Business Management 2008-5907 10 1 2018 04 21 Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing 229 252 65797 10.22059/jibm.2017.208145.2108 FA Mohsen Nazari Associate Prof. in Business Management, University of Tehran, Tehran, Iran 0000-0003-2861-2052 Ali Heidary Assistant Prof. in MBA, Faculty of Management, University of Tehran, Tehran, Iran Manijeh Haghighinasab Associate Prof. in Business Management, Alzahra University, Tehran, Iran Mehdi Samizadeh Ph.D. Student in Business Administration (Marketing), University of Tehran, Tehran, Iran Journal Article 2016 05 28 The main goal of this research is to identify influencing factors on perceived fairness in dynamic pricing and combination of quantitative results of researches conducted in this area with meta-analysis approach. The study population consisted of articles published in scientific journals conducted during 2000 and 2015 in the field of customer perceived fairness in dynamic pricing. For this reason, after the review and refine more than 600 articles related to the field of fairness and dynamic pricing, 21 articles were selected for meta-analysis. After review and summarize of selected articles, a total of 26 variables were identified that studied in the selected studies as a factor affecting the perceived fairness in dynamic pricing. Results showed that the effect sizes of three variables (Age, Brand Class, Type of Use) are not significant and acceptable. But the results related to the effect sizes of other variables are meaningful and acceptable.   The main goal of this research is to identify influencing factors on perceived fairness in dynamic pricing and combination of quantitative results of researches conducted in this area with meta-analysis approach. The study population consisted of articles published in scientific journals conducted during 2000 and 2015 in the field of customer perceived fairness in dynamic pricing. For this reason, after the review and refine more than 600 articles related to the field of fairness and dynamic pricing, 21 articles were selected for meta-analysis. After review and summarize of selected articles, a total of 26 variables were identified that studied in the selected studies as a factor affecting the perceived fairness in dynamic pricing. Results showed that the effect sizes of three variables (Age, Brand Class, Type of Use) are not significant and acceptable. But the results related to the effect sizes of other variables are meaningful and acceptable.   https://jibm.ut.ac.ir/article_65797_7934edeacbb3ca4098761b399b4a5fbd.pdf