Univrsity Of Tehran PressJournal of Business Management2008-590710120180421Table of ContentTable of Content146680710.22059/jibm.2018.66807FAJournal Article20180710https://jibm.ut.ac.ir/article_66807_0961c0cd78fd6e90e258a0d2ed523e0e.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Typology of Export Behavior of Exporting Firms in Iran Electrical IndustryTypology of Export Behavior of Exporting Firms in Iran Electrical Industry1306578510.22059/jibm.2018.222879.2398FAMohamad RahimEsfidaniAssistant Prof. of Business Management, University of Tehran, Tehran, IranTahmouresHasangholipour YasouriProf. of Business Management, University of Tehran, Tehran, IranMohammad SalehTorkestaniAssistant Professor, Department of Business Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, IranAmirrezaRohaniPh.D. Candidate in Marketing Management, Kish International Campus, University of Tehran, Kish, IranJournal Article20161219Resonance of globalization of the world economy in recent decades has increased importance of Export operations for firms. This trend has been developed the importance of awareness of export behavior. So, purpose of research is recognition, exploration and categorization of Dimensions of export behavior and Then, proposing a typology for export behavior. Previous researches in export behavior are very limited and most of them are one-sided, quantitative and simplistic. This research has been investigated export behavior based on RBV, Network view, international entrepreneurship and global mindset. We have used cross case study method (stake method) and depth interview were conducted with export managers of exporting firms in Iran electrical industry. Based on the results, dimensions of export behavior could be classified at eight categories: Global mindset, Capability of market recognition, Capability of brand imagine, capability of networked value chain, capability of international learning, capability of entrepreneurial managers and exporting approach. Furthermore, based on these dimensions, three patterns of cautious learners, strategist and experimental networker have been recognized among four firms.Resonance of globalization of the world economy in recent decades has increased importance of Export operations for firms. This trend has been developed the importance of awareness of export behavior. So, purpose of research is recognition, exploration and categorization of Dimensions of export behavior and Then, proposing a typology for export behavior. Previous researches in export behavior are very limited and most of them are one-sided, quantitative and simplistic. This research has been investigated export behavior based on RBV, Network view, international entrepreneurship and global mindset. We have used cross case study method (stake method) and depth interview were conducted with export managers of exporting firms in Iran electrical industry. Based on the results, dimensions of export behavior could be classified at eight categories: Global mindset, Capability of market recognition, Capability of brand imagine, capability of networked value chain, capability of international learning, capability of entrepreneurial managers and exporting approach. Furthermore, based on these dimensions, three patterns of cautious learners, strategist and experimental networker have been recognized among four firms.https://jibm.ut.ac.ir/article_65785_c0199e1d21ca9e43bc66d8004fb7c09a.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Developing a Social Marketing for
Insurance CompaniesDeveloping a Social Marketing for
Insurance Companies31486578610.22059/jibm.2018.228575.2510FARezaEsmaeilpourAssociate Prof., Dep. of Management, Gilan University, Rasht, Iran0000-0001-7245-6590MeisamGhasem NezhadPhD. Candidate in Business Policy Marketing, Dep. of Management, University of Gilan, Rasht, IranJournal Article20170226The main issue of study is how increased traffic culture through behavioural interventions can create shared value for insurance companies? Based on, the purpose of this research developing a social marketing model for insurance companies through the experience of traffic Police behavioural interventions to increase traffic culture. Grounded theory was used to denote theoretical constructs derived from qualitative analysis of data. The statistical population of this research according to subject matter area are traffic police experts and insurance experts in Guilan province. Theoretical sampling is used to collect data from participants, based on; theoretical saturation takes placed in 20 interview. The findings show that insurance companies can use persuasion, warning, awareness and coercion strategies in response to higher-risk behaviours of insured persons that consequence of these Strategies is shared value creation.The main issue of study is how increased traffic culture through behavioural interventions can create shared value for insurance companies? Based on, the purpose of this research developing a social marketing model for insurance companies through the experience of traffic Police behavioural interventions to increase traffic culture. Grounded theory was used to denote theoretical constructs derived from qualitative analysis of data. The statistical population of this research according to subject matter area are traffic police experts and insurance experts in Guilan province. Theoretical sampling is used to collect data from participants, based on; theoretical saturation takes placed in 20 interview. The findings show that insurance companies can use persuasion, warning, awareness and coercion strategies in response to higher-risk behaviours of insured persons that consequence of these Strategies is shared value creation.https://jibm.ut.ac.ir/article_65786_473113d0ec0211974903aa170bc2706e.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET)Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET)49726578710.22059/jibm.2017.215675.2242FAKobraBakhshizadeh BorjAssistant Prof. of Business Management, Faculty of Management & Accounting, Allameh Tabatabai University, Tehran, IranAliHaji JafarMA. in Business Management, Faculty of Management & Accounting, Allameh Tabatabai University, Tehran, IranHamedNasiriPhD. Student in Technology Management, Faculty of Management & Accounting, Allameh Tabatabai University, Tehran, IranJournal Article20160913Spreading the usage of internet in Iran has been affected the lifestyle of Iranian society, although it happened with a delay compared to developed countries. One of the most important consequences of this virility can be seen in the emerging electronic businesses. Especially the increasing number of E-Stores are causing the change in the consumer’s behaviors and tastes. Because of that, studying the perceptions of the consumers about this new situation looks important. Therefore with aiming to gain a deep understanding of the customers of E-Stores and online purchasing and with a qualitative and interview-based approach, using ZMET, we tried to investigate and analyze the cognitive constructs of Digikala’s users (As an Iranian successful online store) and elicit the mental maps of them. The results show that besides the service-based attributes of the Electronic Store, the concept of social responsibility is an important factor influencing on emotional and performance consequences and then creating constructs like trust, feeling friendly and national pride, derived from perceived service quality.
Spreading the usage of internet in Iran has been affected the lifestyle of Iranian society, although it happened with a delay compared to developed countries. One of the most important consequences of this virility can be seen in the emerging electronic businesses. Especially the increasing number of E-Stores are causing the change in the consumer’s behaviors and tastes. Because of that, studying the perceptions of the consumers about this new situation looks important. Therefore with aiming to gain a deep understanding of the customers of E-Stores and online purchasing and with a qualitative and interview-based approach, using ZMET, we tried to investigate and analyze the cognitive constructs of Digikala’s users (As an Iranian successful online store) and elicit the mental maps of them. The results show that besides the service-based attributes of the Electronic Store, the concept of social responsibility is an important factor influencing on emotional and performance consequences and then creating constructs like trust, feeling friendly and national pride, derived from perceived service quality.
https://jibm.ut.ac.ir/article_65787_85d37bd6bd2fab1162e6b16eb2387f9f.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market)Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market)73966578810.22059/jibm.2017.222665.2392FAMohammad RezaHamidizadehProf. of Business Management, University of Shahid Beheshti, Tehran, Iran0000-0002-7325-0516BehtashJamalieh BastamiPh.D Candidate of Business Management, Shahid Beheshti University, Tehran, IranJournal Article20161214The main objective of the present study has been paid on segmentation of international petroleum product market of Iran based on panel data econometric approach and a new hybrid approach based on data mining algorithm. For this purpose, in the first step data of 35 gasoline importing countries in the Middle East, Asia and the Pacific between 1995 and 2012 were analyzed and through the seven hypotheses the effect of the identified components on gasoline imports have been examined. The results indicate that the market size, economic development, the structure of the free market, pump gasoline price and income elasticity of demand for gasoline have direct and significant impact on gasoline imports. In a second step, by using the identified construct and data mining algorithm named Classification and Regression Tree, international gasoline market were segmented and sequences of transition of importing gasoline countries to different segments identified. Then, sequences segmented by using data mining algorithm such as K-Means, Kohonen and two step. Analyzing quality of segments in terms of Silhouette index shows the superiority of Kohonen Kohonen, so chosen as a suitable segmentation method of sequence.The main objective of the present study has been paid on segmentation of international petroleum product market of Iran based on panel data econometric approach and a new hybrid approach based on data mining algorithm. For this purpose, in the first step data of 35 gasoline importing countries in the Middle East, Asia and the Pacific between 1995 and 2012 were analyzed and through the seven hypotheses the effect of the identified components on gasoline imports have been examined. The results indicate that the market size, economic development, the structure of the free market, pump gasoline price and income elasticity of demand for gasoline have direct and significant impact on gasoline imports. In a second step, by using the identified construct and data mining algorithm named Classification and Regression Tree, international gasoline market were segmented and sequences of transition of importing gasoline countries to different segments identified. Then, sequences segmented by using data mining algorithm such as K-Means, Kohonen and two step. Analyzing quality of segments in terms of Silhouette index shows the superiority of Kohonen Kohonen, so chosen as a suitable segmentation method of sequence.https://jibm.ut.ac.ir/article_65788_735a91b3df8ae706efbd15ec05cd68f6.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Effective Factors on Social Shopping Intention in Social CommerceEffective Factors on Social Shopping Intention in Social Commerce971206579010.22059/jibm.2018.228507.2508FAMehdiDashtiPh.D. Student in Business Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, IranAliSanayeiProf. of Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, IranJournal Article20170225Social commerce, a recent branch of e-commerce, has emerged as a result of the popularity of social networks. The rise of social commerce lead to design new strategies and business models, that is very important for producers and providers. In such status the study and analysis of consumer behavior is critical. Hence, the aims of this study is to investigate the impact of social networks on consumer shopping behavior. A total of 514 individuals on three popular social networks in Iran (i.e. Facebook, Cloob, and Telegram) were surveyed. Analysis of the results using the PLS-SEM approach revealed that perceived interactive and social commerce constructs have a positive impact on social support, trust and commitment to virtual community. Website or application quality has a positive impact on trust. Also social support affect social shopping intention and trust to virtual community. Trust to virtual community has positive effect on social shopping intention and commitment to virtual community. Finally, commitment to virtual community has a positive effect on intention to social shopping.
Social commerce, a recent branch of e-commerce, has emerged as a result of the popularity of social networks. The rise of social commerce lead to design new strategies and business models, that is very important for producers and providers. In such status the study and analysis of consumer behavior is critical. Hence, the aims of this study is to investigate the impact of social networks on consumer shopping behavior. A total of 514 individuals on three popular social networks in Iran (i.e. Facebook, Cloob, and Telegram) were surveyed. Analysis of the results using the PLS-SEM approach revealed that perceived interactive and social commerce constructs have a positive impact on social support, trust and commitment to virtual community. Website or application quality has a positive impact on trust. Also social support affect social shopping intention and trust to virtual community. Trust to virtual community has positive effect on social shopping intention and commitment to virtual community. Finally, commitment to virtual community has a positive effect on intention to social shopping.
https://jibm.ut.ac.ir/article_65790_65e5555bf02397b101cc56799d70a623.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Effects of Personal and Social Factors on Consumers’ Participation in Virtual CommunitiesEffects of Personal and Social Factors on Consumers’ Participation in Virtual Communities1211446579110.22059/jibm.2018.218674.2322FAZohrehDehdashtiAssociate Prof., Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, IranPedramBehyarPh.D. Student in Business Management, Faculty of Management and Accounting, Allameh Tabataba’i University,Tehran, IranJournal Article20161031Nowadays virtual communities play significant role in different business aspects, which is why competition between virtual communities is growing; as a result studies which are conducted to determine factors affecting consumers’ participation attract specialist’s attention. The aim to write this article is considering personal and social factors which affect consumers’ participation in virtual communities. In this respect, mixed method research (qualitative and quantitative) has been conducted in this study. First semi-structured interview with experts has been analyzed by directed content analysis technical, and then research model was tested by quantitative method. Quantitative research result has shown personal and social factors, especially which were identified exploratory had significant effect on consumers’ participation. Personal exploratory factors were consisting of; personality type, job expert, defects of real space, also identified social factors revealed that subjective norms, group norms and social identity had effect on consumers’ participation in virtual communities.
Nowadays virtual communities play significant role in different business aspects, which is why competition between virtual communities is growing; as a result studies which are conducted to determine factors affecting consumers’ participation attract specialist’s attention. The aim to write this article is considering personal and social factors which affect consumers’ participation in virtual communities. In this respect, mixed method research (qualitative and quantitative) has been conducted in this study. First semi-structured interview with experts has been analyzed by directed content analysis technical, and then research model was tested by quantitative method. Quantitative research result has shown personal and social factors, especially which were identified exploratory had significant effect on consumers’ participation. Personal exploratory factors were consisting of; personality type, job expert, defects of real space, also identified social factors revealed that subjective norms, group norms and social identity had effect on consumers’ participation in virtual communities.
https://jibm.ut.ac.ir/article_65791_16f81c7b5f98f1c9a5276348ffc7102d.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Entrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based BusinessesEntrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based Businesses1451646579210.22059/jibm.2018.248344.2878FAYaserSeifMSc. Student of IT Management, Campus of Farabi, University of Tehran, Qom, IranMohamdrezaMohamadzamaniMSc. Student of Information Technology Management, Faculty of Management and Accounting, Campus of Farabi, University of Tehran, Qom, Iran.YaserShojaePhD student of Industrial Management, Campus of Farabi, University of Tehran, Qom, IranRezaMoghadamAssistant Prof. of Economics, Islamic Azad University, Roudhen Branch, Tehran, IranJournal Article20171219The purpose of this study is to investigate the impact of entrepreneurial marketing on marketing capabilities and market performance of business-driven businesses. The present study is a descriptive-correlational study in terms of head, functional and in terms of research design. The data gathering tool was a questionnaire. The statistical population of this study was marketing managers and marketing experts in a large software company with 128 people in the Tehran city, and the sample size was determined by simple random sampling method to ensure the return of the number of 100 respondents was completed. Finally, 98 questionnaires were collected and entered into the analysis stage. Data analysis was performed using structural equation modeling method using SmartPLS3 software to verifiable factor analysis and test the hypotheses and measure the relationships between variables<strong><em>.</em></strong> The results of this study showed that entrepreneurial marketing has a significant effect on marketing capabilities and market performance of project-based businesses. On the other hand, marketing capabilities also have a significant impact on the market performance of these project-based businesses.The purpose of this study is to investigate the impact of entrepreneurial marketing on marketing capabilities and market performance of business-driven businesses. The present study is a descriptive-correlational study in terms of head, functional and in terms of research design. The data gathering tool was a questionnaire. The statistical population of this study was marketing managers and marketing experts in a large software company with 128 people in the Tehran city, and the sample size was determined by simple random sampling method to ensure the return of the number of 100 respondents was completed. Finally, 98 questionnaires were collected and entered into the analysis stage. Data analysis was performed using structural equation modeling method using SmartPLS3 software to verifiable factor analysis and test the hypotheses and measure the relationships between variables<strong><em>.</em></strong> The results of this study showed that entrepreneurial marketing has a significant effect on marketing capabilities and market performance of project-based businesses. On the other hand, marketing capabilities also have a significant impact on the market performance of these project-based businesses.https://jibm.ut.ac.ir/article_65792_5a51b3fde8a6583fbbfb099c350931b2.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran)The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran)1651866579310.22059/jibm.2017.230348.2542FARahimMohtaramAssistant Prof. of Business Management, Islamic Azad University, Science and Research Branch, Tehran, IranMehrdadMovasaghMSc. Student in Business Management, Islamic Azad University, Science and Research Branch, Tehran, IranJournal Article20170329The current paper examines the impact of export market orientationand marketing mix adaptation on export performance in Tehran's exports companies<strong><em>.</em></strong> The current paper pursues two major goals; first to figure out export market orientation and marketing mix adaptation strategy impact on export performance and second<strong><em>,</em></strong> to study the role of export market orientation in exports due to the contradictory results of previous studies<strong><em>.</em></strong> A sample of 311 export companies was used to test the hypothesis. Data collected was analyzed using Smartpls software and variance-based structural equation model. The results show export companies psychologically adapt their mix marketing plan best to meet the needs of foreign markets in turbulent environments and close competitive markets. Moreover, the results suggest a positive impact of export market orientation and negative impact of Marketing mix adaptation program on export performance<strong><em>.</em></strong> In addition, the export market orientation has dampened the relationship between the two variables, marketing mix adaptation and export performance with a protectionist role in strategic decision-making of export companies. <br /> The current paper examines the impact of export market orientationand marketing mix adaptation on export performance in Tehran's exports companies<strong><em>.</em></strong> The current paper pursues two major goals; first to figure out export market orientation and marketing mix adaptation strategy impact on export performance and second<strong><em>,</em></strong> to study the role of export market orientation in exports due to the contradictory results of previous studies<strong><em>.</em></strong> A sample of 311 export companies was used to test the hypothesis. Data collected was analyzed using Smartpls software and variance-based structural equation model. The results show export companies psychologically adapt their mix marketing plan best to meet the needs of foreign markets in turbulent environments and close competitive markets. Moreover, the results suggest a positive impact of export market orientation and negative impact of Marketing mix adaptation program on export performance<strong><em>.</em></strong> In addition, the export market orientation has dampened the relationship between the two variables, marketing mix adaptation and export performance with a protectionist role in strategic decision-making of export companies. <br /> https://jibm.ut.ac.ir/article_65793_2de90055f4c34a5e9534e9f4d04fce6b.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421An Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country ProductsAn Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country Products1872066579410.22059/jibm.2017.226666.2472FAAbolghasemMiraAssistant Prof. in Business Management, Faculty of Management, University of Tehran, Tehran, IranAmirKhanlariAssistant Prof. in MBA, Faculty of Management, University of Tehran, Tehran, IranYasharDindarMsc. In Business Management, Faculty of Management, University of Tehran, Tehran, IranJournal Article20170201Iran’s revolution in 1979 has shown its Islamic framework from the beginning and always has been endeavoring to keep alive this matter in public minds. Among this, the United States limitless support from Israel became the symbol of US animosity against Iranians Muslim. This research aimed to measure the religious effect on intention to buy American goods through animosity and ethnocentrism variables perspective. Statistical society includes Tehran citizen’s in region 5 and above 18 years old. A sample with 384 people with random sampling and data through library research were collected. For Hypothesis test, Structural Equation modeling specially Path analysis technique with SPSS 17 and Smart PLS soft wares was used. Results had shown that religious have a direct effect on animosity and ethnocentrism and it have indirect effect on intention to buy American goods in Iranian consumers.
Iran’s revolution in 1979 has shown its Islamic framework from the beginning and always has been endeavoring to keep alive this matter in public minds. Among this, the United States limitless support from Israel became the symbol of US animosity against Iranians Muslim. This research aimed to measure the religious effect on intention to buy American goods through animosity and ethnocentrism variables perspective. Statistical society includes Tehran citizen’s in region 5 and above 18 years old. A sample with 384 people with random sampling and data through library research were collected. For Hypothesis test, Structural Equation modeling specially Path analysis technique with SPSS 17 and Smart PLS soft wares was used. Results had shown that religious have a direct effect on animosity and ethnocentrism and it have indirect effect on intention to buy American goods in Iranian consumers.
https://jibm.ut.ac.ir/article_65794_55886e4eb6362bea0b871257ee45c544.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company)Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company)2072286579610.22059/jibm.2017.232326.2586FAMahdiNadafAssistant Prof. of Management, Shahid Chamran University of Ahvaz, Ahvaz, IranAbdolhadiDarzian AzizinullAssistant Prof. of Management, Shahid Chamran University of Ahvaz, Ahvaz, IranSaharTirandazM.Sc. in Business Management, Shahid Chamran University of Ahvaz, Ahvaz, IranJournal Article20170430Brand equity is one of the most valuable assets of many companies in competition and a variety of elements relate to it. In the research direct effect of relationship quality and indirect effects of service personalization and customer gratitude affect on brand equity have been modelled and explained. This study aims to investigate the impact of service personalization and customer gratitude on relationship quality dimensions and its effect on brand equity. The data collected from a sample of 385 students at Shahid Chamran University in Ahvaz, who are using the services of Irancell Company. A questionnaire survey was conducted using random sampling. Reliability of questionnaire has been considered by using SmartPLS software that the finding revealed Cranach’s alpha coefficient and composite reliability of all variables were more than 0.7.With confirmatory factor analysis, the construct validity of the questionnaire has been tested and based on the results, the fitness indicators had an acceptable fit. This study shows both service personalization and customer gratitude affect relationship quality and the variable affects brand equity. Moreover; the mediating role of relationship quality dimensions (indirect effect) were confirmed.Brand equity is one of the most valuable assets of many companies in competition and a variety of elements relate to it. In the research direct effect of relationship quality and indirect effects of service personalization and customer gratitude affect on brand equity have been modelled and explained. This study aims to investigate the impact of service personalization and customer gratitude on relationship quality dimensions and its effect on brand equity. The data collected from a sample of 385 students at Shahid Chamran University in Ahvaz, who are using the services of Irancell Company. A questionnaire survey was conducted using random sampling. Reliability of questionnaire has been considered by using SmartPLS software that the finding revealed Cranach’s alpha coefficient and composite reliability of all variables were more than 0.7.With confirmatory factor analysis, the construct validity of the questionnaire has been tested and based on the results, the fitness indicators had an acceptable fit. This study shows both service personalization and customer gratitude affect relationship quality and the variable affects brand equity. Moreover; the mediating role of relationship quality dimensions (indirect effect) were confirmed.https://jibm.ut.ac.ir/article_65796_866017f3974c1493c15499fce5be411d.pdfUnivrsity Of Tehran PressJournal of Business Management2008-590710120180421Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic PricingMeta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing2292526579710.22059/jibm.2017.208145.2108FAMohsenNazariAssociate Prof. in Business Management, University of Tehran, Tehran, Iran0000-0003-2861-2052AliHeidaryAssistant Prof. in MBA, Faculty of Management, University of Tehran, Tehran, IranManijehHaghighinasabAssociate Prof. in Business Management, Alzahra University, Tehran, IranMehdiSamizadehPh.D. Student in Business Administration (Marketing), University of Tehran, Tehran, IranJournal Article20160528The main goal of this research is to identify influencing factors on perceived fairness in dynamic pricing and combination of quantitative results of researches conducted in this area with meta-analysis approach. The study population consisted of articles published in scientific journals conducted during 2000 and 2015 in the field of customer perceived fairness in dynamic pricing. For this reason, after the review and refine more than 600 articles related to the field of fairness and dynamic pricing, 21 articles were selected for meta-analysis. After review and summarize of selected articles, a total of 26 variables were identified that studied in the selected studies as a factor affecting the perceived fairness in dynamic pricing. Results showed that the effect sizes of three variables (Age, Brand Class, Type of Use) are not significant and acceptable. But the results related to the effect sizes of other variables are meaningful and acceptable.
The main goal of this research is to identify influencing factors on perceived fairness in dynamic pricing and combination of quantitative results of researches conducted in this area with meta-analysis approach. The study population consisted of articles published in scientific journals conducted during 2000 and 2015 in the field of customer perceived fairness in dynamic pricing. For this reason, after the review and refine more than 600 articles related to the field of fairness and dynamic pricing, 21 articles were selected for meta-analysis. After review and summarize of selected articles, a total of 26 variables were identified that studied in the selected studies as a factor affecting the perceived fairness in dynamic pricing. Results showed that the effect sizes of three variables (Age, Brand Class, Type of Use) are not significant and acceptable. But the results related to the effect sizes of other variables are meaningful and acceptable.
https://jibm.ut.ac.ir/article_65797_7934edeacbb3ca4098761b399b4a5fbd.pdf