A
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Abdollahi, Ali
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
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Abolhasani Targhi, Fateme
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
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Adabi Firoozjaei, Ali
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Aghazade, Hashem
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
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Ahadi, Pari
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
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Akhavan Kharazian, Maryam
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
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Alaie, Hossin
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
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Alavimatin, Yagoob
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
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Alipour, Sima
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
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Amin, Fereshteh
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
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Amini, Alireza
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
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Amiri, Saba
Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
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Amirshahi, Mirahmad
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
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Amiry, Mojtaba
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
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Ansari, Azarnoosh
Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
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Asgharinajib, Maryam
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
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Azizi, Iman
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
B
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Bahagir, Asadollah
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
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Bahrainizad, Manijeh
Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
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Barani, Samad
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
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Bodaghi Khajeh Noubar, Hossein
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
D
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Davari, Ali
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
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Divandari, Ali
New horizons of questioning for researchers [Volume 14, Issue 1, 2022, Pages 1-3]
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Divandari, Ali
Editor's note: The researcher's encounter with methodology and theory [Volume 14, Issue 2, 2022, Pages 197-198]
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Divandari, Ali
Interpretive research and help to understand the complexities of management. Business Management [Volume 14, Issue 3, 2022, Pages 377-378]
E
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Ebrahimi, Abolghasem
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
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Esfidani, Mohamadrahim
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
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Esmailpour, Hassan
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
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Esmailpour, Majid
Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
-
Eyvazi Heshmat, Ali Asghar
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
F
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Fallah Lajimi, Hamidreza
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
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Farhangi, Ali Akbar
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
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Faridchehr, Elham
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
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Fartash, Kiarash
Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
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Fayyazi, Marjan
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
G
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Gharib Navaz, Nader
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
H
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Habibi Ashtiani, Alireza
Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
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Haghighikhah, Maryam
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
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Haghighinasab, Manijeh
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
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Hamdi, Karim
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
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Hasangholipor yasory, Tahmores
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
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Hataminasab, Seyyed Hassan
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
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Heidary Dahooie, Jalil
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
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Heshmati, Afshin
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Hosseini, Mirza Hassan
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
-
Hosseini, Seyed Mahmoud
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
-
Hosseinpour, Mehdi
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
K
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Karami, Jahangir
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
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Karimizand, Mehdi
Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
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Keimasi, Masoud
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
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Khajeheian, Datis
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Khani, Sajad
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
-
Khanjanzadeh Kakeroodi, Navid
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
L
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Labafi, Somayeh
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
-
Lotfi, Ali
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
M
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Mahmoudi Maymand, Mohammad
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
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Maleki MinBashRazgah, Morteza
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
-
Mazarei, Sajad
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
-
Mehrjoo, Elham
Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
-
Mirabi, Vahidreza
Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
-
Moghaddam, Alireza
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Mohamadifar, Yousef
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Mohammadian, Ayoub
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Muosavi, Seyed Najmoldin
Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
N
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Naami, Abdullah
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
-
Nabavizadeh, Foroogh
Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
-
Nabizade, Narges
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Naserpour, Mehrdad
Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
-
Nazari, Mohsen
Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
-
Nejat, Soheil
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Norouzi, Hossein
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
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Nosrat Panah, Rasoul
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
P
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Parhizgar, Mohammad Mahdi
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
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Parnian, Parham
Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2023, Pages 675-694]
R
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Ramezani, Mojtaba
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
-
Rastegari, Reza
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
-
Rezaiean, Ali
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
-
Roshandel Arbatani, Taher
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
-
Roshani, Gholamhossein
Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
S
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Sanavifard, Rasoul
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
-
Sanayei, Ali
Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
-
Sepahvand, Reza
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Seyyedamiri, Nader
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
-
Seyyednejad, Diman
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
-
Shah Hosseini, Mohammad Ali
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
-
Shami Zanjani, Mehdi
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
-
Shariatnejad, Ali
Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
-
Sharifi, Mandana
Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
-
Shirkhodaie, Meysam
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
T
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Taghavi, Seyed Mehran
Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
-
Tellohosseini, Farrokh
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
V
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Vares, Seyed Hamed
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Vishlaghi, Mahdieh
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Y
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Yousefian Arani, Vahid
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
Z
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Zaman Fashami, Rahime
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
-
Zamani, Hosein
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
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