A
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Abbasi, Tayebeh
Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
-
Abedini, Fateme
Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
-
Aghazadeh, Hashem
Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
-
Ahmadi, Heidar
Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
-
Ahmadi Alvar, Zahra
Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
-
Akbari, Mohsen
Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
-
Amirshahi, Mir Ahmad
Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
-
Ansari, Azarnoosh
Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
-
Arefi, Amin
Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
-
Azad, Naser
Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
-
Azadeh Del, Afsane
Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
B
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Bahrainizad, Manijeh
Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
-
Bani Hoseinian, Bita
Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
-
Bashokouh Ajirloo, Mohammad
Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
-
Bastam, Hadi
Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
C
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Colabi, Amir Mohammad
Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
D
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Divandari, Ali
Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
E
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Ebrahimi, Abolghasem
Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
-
Ebrahimi, Mehdi
Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
-
Esmaeilpour, Majid
Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
-
Esmaeilpour, Majid
Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
F
-
Fakharyan, Meysam
Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
-
Fallah, Mohammad Reza
Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
-
Feiz, Davood
Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
-
Feiz, Davood
Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
G
-
Gharibnavaz, Nader
Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
-
Ghasemi, Allahyar
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
-
Ghasemi Shams, Masoomeh
Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
-
Ghayourisales, Saedeh
Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
-
Ghiasaabadi Farahani, Maryam
Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
-
Gholipor, Arian
Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
-
Golalizadeh, Fatemeh
Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
-
Goodarzi, Azadeh
Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
H
-
Haghighi, Mohammad
Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
-
Hamidizadeh, Ali
Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
-
Hasangholipour Yasori, Tahmoures
Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
-
Hasanpour Qorughchi, Esmaeil
Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
-
Heidarzadeh Hanzaee, Kambiz
A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
-
Heidarzadeh Hanzaee, Kambiz
Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
-
Hesaraki, Atefeh
Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
-
Hosseinzadeh, Ali
Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
J
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Jafari Zare, Morteza
Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
-
Javadi, Mohammad
Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
-
Javadi, Mohammad
Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
K
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Kargar Shouraki, Mohammad
Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
-
Keimasi, Masoud
Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
-
Khademi Gerashi, Mehdi
Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
-
Khashei, Vahid
Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
-
Khoon Siavash, Mohsen
Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
-
Khounsiavash, Mohsen
A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
-
Kordanaij, Assadollah
Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
M
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Makizadeh, Vahid
Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
-
Mardazad Navi, Payam
Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
-
Masoumi, Fateme
Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
-
Modarresi, Meysam
Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
-
Mohammadi, Seyed Javad
Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
-
Mohammadi, Seyyed Buik
Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
-
Mohammadian, Ayoub
Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
-
Mohammadian, Setare
Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
-
Moosavi Rashedi, Seyed Habib
Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
-
Moshabaki Esfahani, Asghar
Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
-
Mottaghi, Sanam
Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
-
Mousavi, Seyednajmoudin
Brand Greenwashing Formation Model: An Interpretative Structural Approach [Volume 15, Issue 3, 2023, Pages 554-576]
N
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Najafi, Kobra
A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
-
Nazari, Mohsen
Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
-
Nazari, Mohsen
Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
-
Nourbakhsh, Seyed Kamran
Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
R
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Rahchamani, Ahmad
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
-
Rahmani Khorami, Fariba
Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
-
Rajabpour, Ebrahim
Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
-
Ranjbarian, Bahram
Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
-
Rastgar, Abbasali
Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
-
Roushandel Arbatani, Taher
Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
S
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Sadeghi, Mohammad
Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
-
Saeednia, Hamidreza
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
-
Salehi, Faranak
Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
-
Shafiei, Navid
Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
-
Shahhoseini, Mohammadali
Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
-
Shahhoseini, Mohammad Ali
Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
-
Sharaei, Fatemeh
Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
T
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Tahbaz, Mansour
Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
-
Tayaran, Shahrzad
Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
-
Tootian Esfehani, Sedighe
Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
-
Torabi, Mohammad Amin
Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
-
Torkestani, Mohammad Saleh
Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
V
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Vares, Seyed Hamed
Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
Z
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Zare, Mohammad Sadegh
Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
-
Zarepour Nasirabadi, Ebrahim
Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
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