Author Index

A

  • Aghazadeh, Hashem A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Aghazadeh, Hashem A Consumer Search Behavior Model in the Online Space for Experience-based and Search-based Products [Volume 17, Issue 1, 2025, Pages 149-170]
  • Aidi, Mohammad Brand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
  • Alahverdi, Zahra Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Aliyari Boroujeni, Ahmad Predicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
  • Allameh, Sayyed Mohsen A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Amin, Fereshteh Designing a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]
  • Amiri, Mojtaba A Talent Management Model for Knowledge-Based Companies [Volume 17, Issue 4, 2025, Pages 1298-1339]
  • Ansari, Azarnoush Designing a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
  • Ansari, Manouchehr Developing a Cognitive Skills Model for Organizational Leaders and Managers in Decision-Making within the VUCA Environment [Volume 17, Issue 2, 2025, Pages 526-564]
  • Ansari, Manouchehr Presenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
  • Arablooye Moghaddam, Saeed Presenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
  • Arman, Aref Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Azizi, Mahsa Organizational Strategies in Turbulent Environments: A Meta-Synthesis Study [Volume 17, Issue 2, 2025, Pages 454-480]

B

  • Baghani, Elaheh A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
  • Bagheri, Seyed Mohammad A Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
  • Bandegi, Mohammad Sadegh The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
  • Bashekouh Ajirloo, Mohammad Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Bazdar, Saeed Brand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
  • Beirami, Mohammad Hossein Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]

C

  • Chitsaz, Ali Examining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
  • Colabi, Amir Mohammad Identifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis [Volume 17, Issue 2, 2025, Pages 266-300]

D

  • Dadgar, Yadollah The Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]
  • Dasht Bozorg, Mohammad Ali The Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]
  • Davari, Ali The Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
  • Dehghani Ghahnavieh, Adeleh Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Dehyadegari, Saeed Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Divandari, Ali Conceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
  • Doaei, Zohra Sadat The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]

E

  • Ebrahimi, Mehdi Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
  • Ebrahimi Kordlar, Ali Developing a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]
  • Ebrahiminejad, Mehran Designing a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]
  • Elahi, Shaban A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
  • Esmaeilinezhad, Fatemeh Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]

F

  • Fallahnezhad, Mobina A Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
  • Farokhmanesh, Taraneh The Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
  • Faryabi, Mohammad Artificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]
  • Fazli, Safar Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]

G

  • Ghamaripour, Neda The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]
  • Ghanbarpour, Mohammad Bagher A Talent Management Model for Knowledge-Based Companies [Volume 17, Issue 4, 2025, Pages 1298-1339]
  • Ghasemi, Hakem Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
  • Gholipour, Ariyan A Talent Management Model for Knowledge-Based Companies [Volume 17, Issue 4, 2025, Pages 1298-1339]
  • Gholipour, Aryan A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Goli, Fatemeh Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
  • Golriz Khatami, Mohammadreza The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
  • Goodarzi, Abbas Identifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis [Volume 17, Issue 2, 2025, Pages 266-300]

H

  • Hadianfar, Niloufar Predicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
  • Hafezniya, Hanieh Developing a Cognitive Skills Model for Organizational Leaders and Managers in Decision-Making within the VUCA Environment [Volume 17, Issue 2, 2025, Pages 526-564]
  • Haghighi Kaffash, Mahdi Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
  • Haghighi Nasab, Manijeh Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
  • Hajipour, Bahman The Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]
  • Harandi, Ata Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Hasangholipour Yasory, Tahmores Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
  • Hasangholipour Yasouri, Tahmoures Presenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
  • Hassanzadeh, Alireza A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
  • Heidary, Ali Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
  • Hendijani, Rosa The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Heshmati, Saeed Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
  • Hosseini, Abolhasan The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
  • Hosseini, Seyed Reza A Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
  • Hosseini Safa, Salman Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]

J

  • Jafari, Elnaz The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Jafarisiavoshani, Hanie Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
  • Jane, Sara A Study of New Media Consumption Patterns among Iranian Consumers: An Interpretative Phenomenological Approach [Volume 17, Issue 2, 2025, Pages 335-358]
  • Jannatmakan, Hossein The Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]

K

  • Karimi, Asef Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
  • Kazemi Saraskanrood, Zahra A Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
  • Khadivar, Ameneh Predicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
  • Khaleghi, Ali Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
  • Khani Pordanjani, Sajad A Consumer Search Behavior Model in the Online Space for Experience-based and Search-based Products [Volume 17, Issue 1, 2025, Pages 149-170]
  • Khanlari, Amir Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
  • Khashei Varnamkhasti, Vahid Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
  • Khodaei, Farnaz The Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
  • Khodayari, Faranak Providing an inbound marketing model with a meta synthesis approach [Volume 17, Issue 3, 2025, Pages 947-969]
  • Khorshidi, Gholam Hossein Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
  • Khoshnevis, Mozhde A Consumer Search Behavior Model in the Online Space for Experience-based and Search-based Products [Volume 17, Issue 1, 2025, Pages 149-170]

L

  • Labafi, Somayeh Developing a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
  • Landaran Isfahani, Saeed Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Lazar, Farinoosh Providing an inbound marketing model with a meta synthesis approach [Volume 17, Issue 3, 2025, Pages 947-969]

M

  • Manesh, Yaser Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
  • Manteghi, Manuchehr A Talent Management Model for Knowledge-Based Companies [Volume 17, Issue 4, 2025, Pages 1298-1339]
  • Mirahmadi, Seid Mohammad Reza Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Mohammad shafiee, Majid Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Mohammad shafiee, Majid Designing a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
  • Mohebbi, Alireza Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Moradi, Marzieh The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]

N

  • Nankli, Alireza A Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]
  • Naseri Taheri, Zohreh Conceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
  • Nazari, Mohsen The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Norouzi, Vahid Artificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]

P

  • Pourkarimi, Javad Organizational Strategies in Turbulent Environments: A Meta-Synthesis Study [Volume 17, Issue 2, 2025, Pages 454-480]
  • Poursaeed, Mohammad Mehdi Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]

R

  • Rahimian, Saba The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Rajabzadeh Ghatari, Ali A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
  • Rouholamini, Mehdi A Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
  • Roushsndel Arbatani, Taher A Study of New Media Consumption Patterns among Iranian Consumers: An Interpretative Phenomenological Approach [Volume 17, Issue 2, 2025, Pages 335-358]

S

  • Safari, Mohammad The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
  • Sakhdari, Kamal Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
  • Salahi Kojour, Azim Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
  • Salehzadeh, Reza Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
  • Samadi, Abbas Examining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
  • Sanaie, Mohammad Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
  • Sarvandi, Masoumeh A Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]
  • Seifollahi, Naser Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Seyyedamiri, Nader A Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]
  • Shafiee Roodposhti, Maysam Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
  • Shahbazi, Habib Assessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
  • Shahbaz Keshvari, Rozita Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
  • Shahnavazi, Amir Hamzeh Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
  • Sharafi, Vahid Identifying Entrepreneurs' Mental Patterns in Facilitating the Speed of Internationalization [Volume 17, Issue 1, 2025, Pages 171-200]
  • Sharifi, Seyed Mahdi Designing a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]
  • Shekari, Azade Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Shiri, Ardeshir Brand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
  • Shirkhodaie, Meysam A Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
  • Shojaeian, Pari Designing a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
  • Sohrabi, Rouhollah Examining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
  • Soleimani, Rezvan Identifying Entrepreneurs' Mental Patterns in Facilitating the Speed of Internationalization [Volume 17, Issue 1, 2025, Pages 171-200]
  • Soleymanian, Seydeh Mersedeh The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
  • Soleymanzadeh, Omid The Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]

T

  • Tajeddin, Mahdi Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Tajpour, Mehdi The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
  • Tamoradi, Ali The Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]

Y

  • Yazdani, Hamid Reza Providing an inbound marketing model with a meta synthesis approach [Volume 17, Issue 3, 2025, Pages 947-969]
  • Yazdani, Hamid Reza Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]

Z

  • Zamani, Faeze Developing a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
  • Zamanpour, Saeid A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Zarei, Ghasem Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Zarepour Nasirabadi, Ebrahim The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]
  • Ziarani, Farzad A Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]