Author Index

A

  • Ashrafi, Fatemeh A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]
  • Azizi, Shahriar Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]

B

  • Bashokouh, Mohammad Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]

D

  • Dehyadegari, Saeid Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]

F

  • Farhangi, Aliakbar Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
  • Fashami, Rahime Zaman Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]

G

  • Golabadi, Fatemeh A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]

H

  • Hendijani, Rosa The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]

J

  • Jamshidi, Darioush Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]

K

  • Kalantary, Sahand The Impact of Thinking Style on Promotional Message Effectiveness: An Experimental Eye-Tracking Study [Volume 18, Issue 1, 2026, Pages 24-49]
  • Khajeheian, Datis Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship [Volume 18, Issue 1, 2026, Pages 248-264]
  • Khalilzadeh, Yousef Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
  • Khani Pordanjani, Sajjad The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
  • Khasmafkan-Nezam, Mohammad Hossein The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
  • Khodadad Hoseini, Seyed Hamid Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Khodapanah, Bahman Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]
  • Kord Naeij, Asadollah Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]

M

  • Moghaddamzadeh, Hadi Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship [Volume 18, Issue 1, 2026, Pages 248-264]
  • Moshabaki Esfahani, Asghar Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Mounesan, Nahid An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]
  • Mousavi, Seyed Najmedin Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
  • Movaghar, Morteza A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]

N

  • Naserpour, Mehrdad Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Nasr Isfahani, Ali A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Niakan Lahiji, Nazila Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]

P

  • Poursaeed, MohammadMahdi Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]

R

  • Rad, Fatemeh Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
  • Rahimi, Hossein Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Razmi, Roya Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
  • Roushandel Arbatani, Taher An Effective Public Relations Model for the Banking System in Social Media [Volume 18, Issue 1, 2026, Pages 225-247]

S

  • Sadeqi, Zubair Ahmad Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
  • Shami Zanjani, Mehdi A Model for Digital Leadership Mindset [Volume 18, Issue 1, 2026, Pages 200-224]
  • Shirkhodaei, Meisam A Comprehensive Model of Professional Ethics for Social Media Influencers (Case Study: Influencer Marketing) [Volume 18, Issue 1, 2026, Pages 293-325]

V

  • Vafaei, Vajihe Examining the Impact of Information and Communication Technology Governance Maturity on the Marketing Performance of Insurance Companies in Tehran [Volume 18, Issue 1, 2026, Pages 85-109]

Y

  • Yarahmadi, Leila Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]

Z

  • Zarei, Ghasem Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
  • Zia-addini Dasht-khaki, Alireza Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]