A
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Aali, Samad
Effects of relationship quality on Customer behavioral responses at different stages of the customer relationship life cycle: case study of Tabriz Kheshavarzy Bank [Volume 8, Issue 3, 2016, Pages 503-528]
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Abbasi, Faezeh
Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
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Abdullahi, Dr Yazid Abubakar
The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
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Abedi, Hossein
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
-
Abrishamkar, Mohammad Mahdi
The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
-
Aghazade, Hashem
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Akbari, Mahdi
The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
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Alavialavimoslem, Sayyed Moslem
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
-
Alizade Sani, Mohsen
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
Asgari, Nasser
The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
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Azizi, Shahriar
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
B
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Bahrainizadeh, Manijeh
Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
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Bakhshi, Fariba
The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [Volume 8, Issue 4, 2016, Pages 771-794]
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Bakhshizade, Kobra
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
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Bolur Parsa, Mohamad Reza
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
D
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Davodian, Amirhossein
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
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Dehdashti Shahrokh, Zohreh
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
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Divandari, Ali
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
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Doostar, Mohammad
Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
E
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Ebrahimi, Abbas
Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
-
Ebrahimi, Abolghasem
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
-
Ehsan, Abdorahman
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
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Esfidani, Mohammad Rahim
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
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Esmaeilpoor, Majid
Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
-
Esmaeilpour, Reza
Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
F
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Fakor, Amir Mohammad
The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
G
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Ghaebi, Hameh
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
-
Ghelich Khani, Mohammad Hassan
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
-
Godarzi, Maeyam
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
H
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Haghighi, Mohammad
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
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Haghighi Kaffash, Mahdi
Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
-
Hajiloo, Zahedeh
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
-
Hajinoroozi, Anooshe
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
-
Hamidi kolaei, Arezo
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Hasan Gholipoor, Tahmores
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
-
Hashemian, Mojtaba
"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
-
Heidari, Ali
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Heidari, Ali
Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
-
Heidarzadeh Hanzaee, kambiz
Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
-
Hosseinpor, Mahdi
Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
-
Hossein Rashidi, Taha
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
K
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Kabgani, Mohammadhossein
Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
-
Kabiri Fard, Donya
Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
-
Karami, Masoud
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Khalili Roudi, Morteza
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
M
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Mahdi Zadeh, Mehran
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
-
Mahmoudi, Mahdi
The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
-
Mahpour, Alireza
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Maleki, Mohamad Mehdi
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Maleki Minbashrazgah, Morteza
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
-
Mamdohi, Amir Reza
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Mansourian, Yazdan
Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
-
Memariani, Azizollah
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Minoo, Farzin
An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
-
Mohammadi, Effat
Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
-
Mohammadian, Behzad
Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
-
Moradi Dizgarani, Milad
Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
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Mousavi, Seyyed Najmeddin
The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry [Volume 8, Issue 1, 2016, Pages 229-243]
N
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Nasehifar, Vahid
Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
-
Nazari, Mohsen
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Nazari, Mohsen
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
-
Nejat, Soheil
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
Nik Aein, Nastaran
Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
-
Nikokar, Gholam Hosein
The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
-
Noruzi Nik, Yasaman
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
P
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Pezeshki Najafabadi, Fereshteh
consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
-
Pourmourdinii, Elahe
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
-
Poursalimi, Mojtaba
"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
R
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Rahimnia, Fariborz
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
-
Raiesi, Iman
Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
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Ramezani, Sara
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
-
Rezaiean Akbarzadeh, Saman
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
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Roshandel Arbatani, Taher
Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
S
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Sadabadi, Ali Asghar
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
-
Sadat, Mir Mahmoud
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
-
Sadegh, Fershteh
The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
-
Safari, Hosein
Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
-
Safari, Hossein
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
-
Samadi, Mansour
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
-
Seyed Kalali, Nader
Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
-
Seyyed Javadin, Seyyed Reza
Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
-
Sfar Zadeh, Mahmoud
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Shabandarzadeh, Hamid
Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
-
Shahhoseini, Mohammad Ali
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
-
Sheikh, Reza
Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
-
Shiva, Aida
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Sohrabi, Babak
Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
-
Soltani, Morteza
Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
T
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Tabakhian, Lili
"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
-
Tabatabaee Nasab, Sayyed Mohammad
consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
-
Taherparvar, Nastaran
Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
-
Taleghani, Mohammad
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
-
Teymoori, Hadi
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
Y
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Yoosofpour, Afsaneh
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
Z
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Zarei, Azim
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
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