Keyword Index

A

  • Advertising texts Modeling and classification of the Advertising Texts Features with the Focusing on Customer Engagement Behavior; Meta-Synthesis Approach [Volume 15, Issue 3, 2023]
  • Avatar Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Avatar Conceptualization Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Avatar Marketing Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Avatar Theory Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]

B

  • Board of directors Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
  • Brand image Indigenous model of brand image in the manufacturing and service industries of materials and supplies Dairy products required [Volume 15, Issue 3, 2023]
  • Branding Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Branding Provide brand signature model in knowledge-based companies (1) [Volume 15, Issue 3, 2023]
  • Brand Signature Provide brand signature model in knowledge-based companies (1) [Volume 15, Issue 3, 2023]
  • Brand Value Creation Indigenous model of brand image in the manufacturing and service industries of materials and supplies Dairy products required [Volume 15, Issue 3, 2023]
  • Business Model Innovation Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]

C

  • CEO Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
  • Company Features Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Consumer behavior Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
  • Consumer brand engagement Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
  • Consumer engagement Modeling and classification of the Advertising Texts Features with the Focusing on Customer Engagement Behavior; Meta-Synthesis Approach [Volume 15, Issue 3, 2023]
  • Corporate governance Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Corporate Sustainability Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
  • Cosmetic Luxury Products Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Customer features Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Customer’s Emotions Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Customer value co-creation Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]

D

  • Data Foundation Approach Provide brand signature model in knowledge-based companies (1) [Volume 15, Issue 3, 2023]
  • Digital Transformation Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
  • Dynamic capabilities Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]

E

  • E-commerce. social value creation Providing a framework for the Development of Social Commerce [Volume 15, Issue 3, 2023]
  • Employee Sales Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]

F

  • Features Modeling and classification of the Advertising Texts Features with the Focusing on Customer Engagement Behavior; Meta-Synthesis Approach [Volume 15, Issue 3, 2023]
  • Fraud Presenting the formation model of brand greenwashing phenomenon using interpretative structural approach [Volume 15, Issue 3, 2023]
  • Fuzzy DEMATEL Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]

G

  • Green marketing Presenting the formation model of brand greenwashing phenomenon using interpretative structural approach [Volume 15, Issue 3, 2023]
  • Green product Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
  • Greenwashing Presenting the formation model of brand greenwashing phenomenon using interpretative structural approach [Volume 15, Issue 3, 2023]

H

  • Hospitality Industry Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]

I

  • Imposing Factors Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Improve Performance Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
  • Impulsive buying Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Initiative Change Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
  • Internal Branding Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
  • ISO 34000 Standard توسعه فرایندهای منابع انسانی در جهت تحقق استراتژی‌های بازاریابی بر اساس مدل ۳۴۰۰۰ [Volume 15, Issue 3, 2023]

K

M

  • Marketing توسعه فرایندهای منابع انسانی در جهت تحقق استراتژی‌های بازاریابی بر اساس مدل ۳۴۰۰۰ [Volume 15, Issue 3, 2023]
  • Marketing Investigating the Impact of Self-Disclosure and Privacy Concerns, as well as Satisfaction on Peace of Mind in Social Media Marketing (Study case: Digikala Customers) [Volume 15, Issue 3, 2023]
  • Marketing Communications Presenting the formation model of brand greenwashing phenomenon using interpretative structural approach [Volume 15, Issue 3, 2023]
  • Marketing strategies توسعه فرایندهای منابع انسانی در جهت تحقق استراتژی‌های بازاریابی بر اساس مدل ۳۴۰۰۰ [Volume 15, Issue 3, 2023]
  • Meta-synthesis Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
  • Meta-synthesis Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
  • Meta-synthesis Modeling and classification of the Advertising Texts Features with the Focusing on Customer Engagement Behavior; Meta-Synthesis Approach [Volume 15, Issue 3, 2023]
  • Meta-synthesis Providing a framework for the Development of Social Commerce [Volume 15, Issue 3, 2023]
  • Multi-case study Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Multichannel Company Pricing strategy Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Multiple - case studies Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]

O

  • Organization Management Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]

P

  • Product features Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Purchase intention Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]

R

  • Responsible strategy Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]

S

  • Service innovation Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
  • Shared value creation Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Social commerce Providing a framework for the Development of Social Commerce [Volume 15, Issue 3, 2023]
  • Social Responsibility Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Startup Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Strategic Change Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
  • Strategic Renewal Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
  • Strategic Renewal Ecosystem Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
  • Strategy Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]