Keyword Index

A

  • Advertising Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
  • Affective aspect Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Ambidextrous innovation A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
  • Anti-marketing Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
  • AR app ease of use Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
  • Archetype Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
  • Artificial Intelligence Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
  • Augmented quality Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
  • Augmented Reality Interactivity Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
  • Augmented reality marketing Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]

B

  • B2B Businesses Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
  • Backpack method Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Banking Industry Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
  • Behavioral response Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Best-Worst Method Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
  • Bibliometric Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
  • Bibliometric Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
  • Blue Ocean Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Brand Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
  • Brand image Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
  • Branding A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
  • Brand Personality 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
  • Business exit strategy Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
  • Business model dimension Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • BWM method Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]

C

  • Channel Integration Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
  • Co-destruction of brand value Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
  • Co-destruction of value Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
  • Cognitive aspect Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Commercial Banking Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
  • Competitive Advantage The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Competitive Advantage Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
  • Compulsive shopping Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
  • Consumption Sensitivity The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
  • Corporate social responsibility Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
  • Criminal Behaviors Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
  • Customer engagement Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
  • Customer engagement Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
  • Customer engagement The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
  • Customer experience Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Customer experience Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
  • Customer experience Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
  • Customer experience management Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
  • Customer Journey Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Customer Journey Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
  • Customer relationship management Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
  • Customer relationship management integrated with artificial intelligence Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
  • Customer value co-creation behaviors Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]

D

  • Data Mining Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
  • Deprivation Alleviation Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
  • Digital Environment Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
  • Digital Experience Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
  • Digital Insurance Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
  • Digital Marketing Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
  • Digital platforms Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
  • Digital Transformation Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
  • Discount format Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
  • Discount Management Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
  • Distribution channel Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
  • Double-Entry Mental Accounting The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
  • Dynamic Marketing Capabilities Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
  • Dynamic service innovation capabilities The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]

E

  • Economic Development Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
  • Environmental dynamics The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Ethical issues The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
  • Ethics The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
  • Excellence model Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
  • Experiential Marketing Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]

F

  • Flow The Effect of Viral Promotional Advergames on the Behavioral Reactions [Volume 16, Issue 3, 2024, Pages 721-748]
  • Forgiveness Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
  • Four-action framework Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Fraud and Deception Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]

G

  • Green Consumption Intention The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
  • Grounded theory A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
  • Grounded theory Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • Grounded theory Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
  • Grounded theory Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]

H

  • Hermeneutic–Phenomenological Review Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
  • Hierarchical Linear Modeling (HLM) Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
  • Homophily Attitude Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Hospitality Industry Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]

I

  • Implementation model Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
  • Impulsive buying Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
  • Industry and University Cooperation The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
  • Information Technology The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
  • Innovation A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
  • Instagram Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
  • Insurance Digitalization Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
  • Insurance industry Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
  • Internet purchasing Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
  • Iranian Banking Industry Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • Iranian consumers The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
  • Iran's banking industry A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]

K

  • Keywords co-occurrence analysis 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
  • Knowledge-based Companies Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
  • Knowledge Map 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]

L

  • Lean government Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
  • Lean services Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
  • Localized model A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]

M

  • Macro-environment A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
  • Marketing ethics Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
  • Marketing Mix A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
  • Meta-synthesis Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
  • MIC-MAC Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
  • Multi-Criteria Decision Making Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
  • Multi-grounded theory The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
  • Musician branding Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]

O

  • Omnichannel Marketing Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
  • Online behavioral advertising Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Online Business Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
  • Open business model Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • Open innovation Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • Organizational components Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]

P

  • Parasocial relationship Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Perceived Benefits The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
  • Perceived Sacrifice The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
  • Performance The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Personal branding Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
  • Personality Traits Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
  • Personalized advertising Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Phenomenological Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
  • Playfulness The Effect of Viral Promotional Advergames on the Behavioral Reactions [Volume 16, Issue 3, 2024, Pages 721-748]
  • Privacy The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
  • Product Attractiveness The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
  • Propositions Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
  • Psychological inspiration Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
  • Purchase experience Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
  • Purchase intention Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]

Q

  • Qualitative Content Analysis Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]

R

  • Ranking Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
  • Response strategy Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]

S

  • Science Structure Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
  • Scientometrics and bibliography 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
  • Service innovation Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
  • Social attractiveness Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Social marketing Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
  • Social media Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
  • Social media The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
  • Social Responsibility Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
  • Start-ups A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
  • Strategic Management Accounting Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
  • Structural Equation Modeling (SEM) Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
  • Structural-interpretive modeling (ISM) A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
  • Systematic review Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
  • Systematic review Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]

T

  • Talent onboarding A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
  • Talent selection A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
  • Thematic analysis 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
  • Thematic analysis Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
  • Touchpoints Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Tourist Experience Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Trend Analysis Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
  • Trustworthiness Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Typology Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]

V

  • Value Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
  • Value of Prizes The Effect of Viral Promotional Advergames on the Behavioral Reactions [Volume 16, Issue 3, 2024, Pages 721-748]
  • Value propositions Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
  • Viral Promotional Advergames The Effect of Viral Promotional Advergames on the Behavioral Reactions [Volume 16, Issue 3, 2024, Pages 721-748]