Keyword Index

A

  • Agility strategic Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Analytic Hierarchy Process Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]

B

  • B2C Businesses A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Bibliometrics Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Brand Reputation Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Brand value Co-Creation Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Business Ecosystem Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
  • Business model design Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]

C

  • Characteristics of Omnichannel Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Competency A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Competitive Advantage Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
  • Competitive Advantage Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Conceptual model Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
  • Consumer behavior The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Co-word analysis Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Customer-brand engagement Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Customer engagement Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]

D

  • Data Mining Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Digital Marketing A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Dynamic capabilities Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
  • Dynamic pricing Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]

E

  • Employee Persuasion Designing a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]

F

  • Foresight Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
  • Framework-based systematic literature review Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]

G

  • Government Failure Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]

I

  • Innovative atmosphere The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
  • Innovative Marketing Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
  • Innovative Marketing Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Instagram Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Internationalization Identifying Entrepreneurs' Mental Patterns in Facilitating the Speed of Internationalization [Volume 17, Issue 1, 2025, Pages 171-200]
  • Internationalization of companies The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]

K

M

  • Market Failure Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
  • Marketing The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
  • Market Structure Assessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
  • Meta-synthesis Organizational Strategies in Turbulent Environments: A Meta-Synthesis Study [Volume 17, Issue 2, 2025, Pages 454-480]
  • Meta-synthesis approach Identifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis [Volume 17, Issue 2, 2025, Pages 266-300]

N

  • News Room Designing a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]
  • Non-market strategy Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]

O

  • Online shopping Identifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis [Volume 17, Issue 2, 2025, Pages 266-300]
  • Open innovation Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Optimal advertising Assessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
  • Organizational Strategies Organizational Strategies in Turbulent Environments: A Meta-Synthesis Study [Volume 17, Issue 2, 2025, Pages 454-480]

P

  • Perceived Fairness Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
  • Price fairness Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
  • Producer surplus Assessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
  • Published Content Attributes Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Purchase strategy The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]

R

  • Regulatory fit The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Regulatory Focus The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Relationship quality Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Retail industry Presenting a Sustainability Audit Model in the Retail Industry [Volume 17, Issue 2, 2025]

S

  • SEO A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Strategic diagram Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Strategy Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
  • Sustainability Accounting Presenting a Sustainability Audit Model in the Retail Industry [Volume 17, Issue 2, 2025]
  • Sustainability Transparency Presenting a Sustainability Audit Model in the Retail Industry [Volume 17, Issue 2, 2025]
  • Systematic review Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]

U

  • Uses and gratification theory A Study of New Media Consumption Patterns among Iranian Consumers: An Interpretative Phenomenological Approach [Volume 17, Issue 2, 2025, Pages 335-358]

V

  • Value co-creation The brand co-innovation model in the sharing economy based on customer involvement and value co-creation [Volume 17, Issue 2, 2025]
  • VUCA environment Developing a Cognitive Skills Model for Organizational Leaders and Managers in Decision-Making within the VUCA Environment [Volume 17, Issue 2, 2025, Pages 526-564]