Keyword Index

A

  • Accelerator Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
  • Agility strategic Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Analytic Hierarchy Process Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Artificial Neural Network Artificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]
  • Artificial Neural Network Predicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]

B

  • B2C Businesses A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Banking crisis management Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
  • Behavioral strategy The Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]
  • Bibliometrics Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Blockchain technology Conceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
  • Brand Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Brand capital The Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]
  • Brand ecology Brand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
  • Brand Reputation Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Brand salience The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]
  • Brand value Co-Creation Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Business Ecosystem Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
  • Business model design Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
  • Business Model Innovation The Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
  • Business survival Designing a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]

C

  • Central Bank of Iran Conceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
  • Characteristics of Omnichannel Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Collaborative Consumption Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
  • Competency A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Competitive Advantage Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
  • Competitive Advantage Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Compulsive Buying The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]
  • Conceptual model Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
  • Consumer behavior Providing an inbound marketing model with a meta synthesis approach [Volume 17, Issue 3, 2025, Pages 947-969]
  • Consumer behavior The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Consumer behavior The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
  • Consumer engagement Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Content moderation Developing a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
  • Content production Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Corporate accelerator Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
  • Corporate bank customers A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
  • Corporate Performance The Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
  • Co-word analysis Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Cryptocurrency Conceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
  • Customer-brand engagement Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Customer Effort Score Artificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]
  • Customer engagement Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Customer experience A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
  • Customer involvement branding A Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]
  • Customer Journey The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]

D

  • Data analysis A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
  • Data Mining Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Data Mining Predicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
  • Design Thinking The Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
  • Digikala A Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
  • Digital Marketing Providing an inbound marketing model with a meta synthesis approach [Volume 17, Issue 3, 2025, Pages 947-969]
  • Digital Marketing A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Digital Tourism The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
  • Digital Transformation The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
  • Dynamic capabilities Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
  • Dynamic capability Designing a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
  • Dynamic pricing Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]

E

  • E-marketing Presenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
  • Employee Persuasion Designing a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]
  • Entrepreneurial ecosystem of Iran Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
  • Excess market entry The Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]
  • Experience goods A Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]

F

  • Firm Size Designing a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
  • Foresight Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
  • Framework-based systematic literature review Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]

G

  • Genre Analysis A Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
  • Government Failure Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
  • Grounded theory A Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]

I

  • Innovation mediation The Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
  • Innovative atmosphere The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
  • Innovative Marketing Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
  • Innovative Marketing Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Instagram Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Insurance industry Brand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
  • Internationalization Identifying Entrepreneurs' Mental Patterns in Facilitating the Speed of Internationalization [Volume 17, Issue 1, 2025, Pages 171-200]
  • Internationalization of companies The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]

M

  • Macroeconomic Shocks Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
  • Market Development Presenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
  • Market Failure Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
  • Marketing The Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
  • Marketing outcomes network marketing A Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
  • Marketing strategies Brand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
  • Market Structure Assessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
  • Meta-synthesis Organizational Strategies in Turbulent Environments: A Meta-Synthesis Study [Volume 17, Issue 2, 2025, Pages 454-480]
  • Meta-synthesis approach Identifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis [Volume 17, Issue 2, 2025, Pages 266-300]
  • Micmac analysis Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Mobile marketing Predicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
  • Most helpful reviews A Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]

N

  • News Room Designing a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]
  • Non-market strategy Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]

O

  • Online Retail A Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
  • Online shopping Identifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis [Volume 17, Issue 2, 2025, Pages 266-300]
  • Open innovation Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
  • Optimal advertising Assessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
  • Optimism The Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]
  • Organizational Strategies Organizational Strategies in Turbulent Environments: A Meta-Synthesis Study [Volume 17, Issue 2, 2025, Pages 454-480]

P

  • Peer-to-Peer Accommodation Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
  • Perceived Fairness Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
  • Platform regulation Developing a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
  • Price fairness Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
  • Private commercial banks Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
  • Producer surplus Assessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
  • Product management A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
  • Product Market Share The Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]
  • Promoter Score Artificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]
  • Published Content Attributes Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
  • Purchase strategy The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]

Q

  • Qualitative Content Analysis A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]

R

  • Reasoned Action Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
  • Regulatory fit The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Regulatory Focus The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
  • Relationship quality Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
  • Retail industry Developing a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]

S

  • Sales crisis in banking Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
  • SEO A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
  • Social innovation Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
  • Social media Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
  • Social media Presenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
  • Social media agility Designing a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
  • Social media platforms Developing a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
  • Social network marketing A Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
  • Startup Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
  • Strategic diagram Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
  • Strategic orientation Examining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
  • Strategic Planning Examining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
  • Strategy Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
  • Structural-interpretive modeling (ISM) Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
  • Sustainability Accounting Developing a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]
  • Sustainability audit Developing a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]
  • Sustainability Transparency Developing a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]
  • Systematic review Causal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]

T

  • Technology Acceptance Predicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
  • Trade Credit The Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]
  • Trash Talking The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]

U

  • Uncertainty Examining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
  • Uses and gratification theory A Study of New Media Consumption Patterns among Iranian Consumers: An Interpretative Phenomenological Approach [Volume 17, Issue 2, 2025, Pages 335-358]

V

  • Value co-creation A Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]
  • VUCA environment Developing a Cognitive Skills Model for Organizational Leaders and Managers in Decision-Making within the VUCA Environment [Volume 17, Issue 2, 2025, Pages 526-564]