احمدی، پرویز؛ آذر، عادل؛ صمصامی، فردیس (1389). بخش‌بندی بازار دارو با رویکرد شبکههای عصبی (مطالعۀ موردی: بازار دارو در ایران). مدیریت بازرگانی، 2(6)، 20-1.
بحرینیزاد، منیژه؛ اسماعیلپور، مجید؛ کبیری فرد، دنیا (1395). بخش‌بندی بازار گردشگری ساحلی با رویکرد نقشههای خود سازمانده. مدیریت بازرگانی، 8(4)، 770- 745.
حسنقلیپور، طهمورث؛ میری، سید مهدی؛ مروتی شریفآبادی، علی (1386). تقسیم بازار با استفاده از شبکههای عصبی مصنوعی (مطالعۀ موردی: فراورده‌های گوشتی (سوسیس)). پژوهشهای مدیریت در ایران، 11(55)، 80- 59.
سهرابی، بابک؛ رئیسی وانایی، ایمان؛ نیکآیین، نسترن (1395). بخش‌بندی مشتریان صنعت دارو بر اساس مدل RFML. مدیریت بازرگانی، 8(4)، 884-861.
قاضیزاده، مصطفی؛ بشیری، مهدی؛ کریمی، سمیه؛ گوهرپاد، مهدی (1393). خوشهبندی بازار شامپو از دیدگاه مشتریان با استفاده از تکنیک شبکۀ عصبی مصنوعی و شناسایی ویژگیهای هر بخش مبتنی بر روش تاگوچی. تحقیقات بازاریابی نوین، 4(4)، 142- 125.
ملکی مینباش رزگاه، مرتضی؛ زارعی، عظیم؛ حاجیلو، زاهده (1395). شناسایی و اولویتبندی مشتریان کلیدی بر مبنای ارزش دورۀ عمر آنها با استفاده از مدل آر. اف. ام. (مطالعۀ موردی: شرکت مخابرات استان قم). مدیریت بازرگانی، 8(2)، 478-461.
References
Ahmadi, P.,
Azar, A.,
Samsami, F. (2011). Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran).
Journal of business management, 2(6), 1-20. (
in Persian)
Bahrainizadeh, M., Esmaeilpoor, M. & Kabiri fard, D. (2017). Market segmentation of coastal tourists with The self organizing maps approach. Journal of business management, 8(4), 745-770. (in Persian)
Baradaran, V. & Biglari, M. (2015). Customer segmentation in Fast Moving onsumer Goods (FMCG) Industries by using developed RFM model. Journal of business management, 7(1), 23-42. (in Persian)
Behnamian, J. &
Asgari, R. (2016). Bi-objective customer segmentation using data mining technique (A case study in Sima-choob).
Journal of business management, 7(4), 841-864. (
in Persian)
Cavusgil, S. T., Kiyak, T. & Yeniyurt, S. (2004). Complementary approaches to preliminary foreign market opportunity assessment: Country clustering and country ranking. Industrial Marketing Management, 33(7), 607-617.
Cavusgil, S.T. (1997). Measuring the potential of emerging markets: an indexing approach. Business Horizons, 40(1), 87-91.
Ceglowski, J. (2006). Does gravity matter in a service economy? Review of World Economics, 142(2), 307-329.
Dibb, S. & Simkin, L. (2010). Judging the quality of customer segments: segmentation effectiveness. Journal of Strategic Marketing, 18(2), 113-131.
Drummond, G., Ensor, J. & Ashford, R. (2010). Strategic marketing Planing and Control. (Third Edition). Burlington (USA), Routledge.
Falbey, W. (2001). Business Segmentation and Real Estate Development: Measuring the Relationship between Segmentation Bases and Perceived Effectiveness of Segmentation Variables. Wayne Huizenga Graduate School of Business and Entrepreneurship Nova Southeastern University.
Fink, C., Mattoo, A. & Neagu, I. C. (2005). Assessing the impact of communication costs on international trade. Journal of International Economics, 67(2), 428-445.
Frank, R. E., Massey, W. F. & Wind, Y. (1972). Market Segmentation. Englewood Cliffs, New Jersey, Prentice-Hall Inc.
Freund, C. L. & Weinhold, D. (2004). The effect of the Internet on international trade. Journal of International Economics, 62(1), 171-189.
Ha, S.H., Bae, S.M. (2006). Keeping Track of Customer Life Cycle to Build Customer Relationship. In: Li X., Zaïane O.R., Li Z. (eds) Advanced Data Mining and Applications. ADMA 2006. Lecture Notes in Computer Science, vol 4093. 372-379.
Glaister, K. & Thwaites D. (1993). Managerial perception and organizational strategy. Journal of General Management, 18(4), 15-33.
Haining, T., Juanjuan, X. & Bian, Z. (2009). Research on Index System of Dynamic Customer Segmentation Based on the Case Study of China Telecom. 2009 International Conference on Information Management and Engineering, 441-445 3rd-5th April, Kuala Lumpur, Malaysia.
Hasan, M. K., Al Mamun, M. A., & Islam, M. R. (2015). Market Segmentation and Targeting Strategy for Promoting Cox’s Bazar Beach In Bangladesh As A Tourists’ destination. British Journal of Marketing Studies, 3(4), 59-72.
Hofstede, F.T., Steenkamp, Jan-Benedict E.M (2002). International market segmentation: issues and perspectives. International Journal of Research in Marketing, 19)3(, 185- 213.
Hasangholipour, T., Miri, S.M., Morovati Sharif Abadi, A. (2007). Market Segmentation Using Artificial Neural Networks Case Study: Meat Products (Sausage). Journal of management research in Iran, 11(55), 59-80.
Kim J., Wei, S., Ruys, H. (2002). Segmenting the market of West Australian senior tourists using an artificial neural network. Tourism Management, 24(1), 25-34.
Kotler, P. & Keller, K. (2011). Marketing Management, (14th Edition). Prentic Hall, New Jersey, USA.
Lännhult, T. (2008). Can Bulk Products be Segmented? A Case Study of AVFORM™ L50. USA, Florida, Karlstad. D-Level.
Liu, Y. (2007). Multicriterion market segmentation: A unified model, implementation and evaluation. A Dissertation Submitted to the Faculty of the Committee to Business administration, Arizona.
Maleki Minbashrazgah, M., Zarei, A. & Hajiloo, Z. (2016). Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company). Journal of business management, 8(2), 461-478. (in Persian)
Malhotra, N.K., Baalbaki, I.B. (1993). Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization /Customization Debate. International Marketing Review, 10(1), 19-44.
Moeini, H., Ranjbarian, B., Rashidkaboli, M., Azarbayejani, K (2012). Foreign Market Analysis: Iran Pistachio as a Case Study. Middle-East Journal of Scientific Research, 11(8), 1087-1094.
Nachum, L. (1994). The Choice of Variables for Segmentation of the International Market. International Marketing Review, 1(3), 54-67.
Papadopoulos, N. & Martín, O. M. (2011). International market selection and segmentation: perspectives and challenges. International Marketing Review, 28(2), 132-149.
Root, F. R. (1994). Entry Strategies for International Markets, New York; Lexington Bookspp:171. Industrial Market Segmentation. In: The Marketing Challenge for Industrial Companies. Management for Professionals, Springer, Cham.
Sakarya, S., Eckman, M. & Hyllegard, K.H. (2007). Market selection for international expansion. International Marketing Review, 24(2), 208-238.
Saunders, J. (1994). Cluster analysis. Journal of Marketing Management, 10 (1-3), 13-28.
Sheng, Y. S., Mullen, M. R. (2011). A hybrid model for export market opportunity analysis. International Marketing Review, 28(2), 163-182.
Smith W. R. (1956). Product Differentiation and Market Segmentation as Alternative Marketing Strategies.
Osmania Journal of Social Sciences, 21, 3-8.
Sohrabi, B., Raies Vanani, I., & Nik Aein, N. (2017). Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. Journal of business management, 8 (4), 861-884. (in Persian)
Wedel, M. & Kamakura, W. A. (2000). Market Segmentation: Conceptual and Methodological Foundations. International Series in Quantitative Marketing, Pensylvania, USA.
Ye Sheng, S. & Mullen, M. R. (2011). A hybrid model for export market opportunity analysis. International Marketing Review, 28(2), 163-182.
)