اسماعیلپور، م.؛ بحرینیزاده، م.؛ زندوی، م. (1394)، بررسی تأثیر منابع شرکتهای تولیدی بر دستیابی به اهداف حضور در نمایشگاه تجاری (مورد مطالعه: پژوهشی در نمایشگاه بینالمللی بوشهر)، 5(3)، 181-161.
باشکوه، م.؛ شکستهبند، م. (1391)، بررسی تأثیر عناصر ارتباطات یکپارچۀ بازاریابی بر قوت برند در صنعت بانکداری (مطالعۀ موردی: بانک ملی استان اردبیل)، مدیریت بازرگانی، 3(4)، 42-21.
حقیقی، م.؛ قارلقی، ا.؛ نیکبخت، ف. (1391). بررسی عوامل مؤثر بر برندسازی سالن‌های نمایشگاه‌های بینالمللی (مورد مطالعه: نمایشگاه بینالمللی تهران)، مدیریت بازرگانی، 4(13)، 90-71.
هومن، ح. (1393). مدلسازی معادلات ساختاری با نرمافزار، تهران: انتشارات سمت.
مدهوشی، م،. رضایی، س،. (1392)، ارزیابی اثربخشی تبلیغات ویروسی با طرح پژوهش تجربی. مدیریت بازرگانی 5(3)،144-125.
References
Bashokoh, M. & Paragraph Breaks, D. (2012). Effect of integrated marketing communication elements on the strength of the brand in the banking industry (Case Study: National Bank of Ardabil province). Business Administration, 3(4), 21- 42. (in Persian)
Blythe, J. (2002). Using trade fairs in key account management. Industrial Marketing Management, 31(7), 627-635.
Brown, B., Mohan, M., Boyd, D. (2017). Top management attention to trade shows and firm performance: A relationship marketing perspective. Journal of Business Research, 81, 40–50.
Buil, I., Chernatony, L. D. & Martínez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115– 122.
Dekimpe, M.G., Francois, P., Gopalakrishna, S., Lilien, G.L. and Bulte, C. (1997). Generalizing about trade show effectiveness: a cross-national comparison. Journal of Marketing, 61(4), 55-64.
Esmailpour, M. & Bahreinizade, M. & Zandavi, M. (2015). Investigating the influence of manufacturing companies on the achievement of the goals of attending the trade show. Novin marketing research journal, 5(3), 161-182. (in Persian)
Fuad, N. (2017). Viral marketing effect on digital knowledge acquisition: WhatsApp as a model. The Journal of National and International Library and Information Issues, 1, 10-29.
Gibbert, M., Golfetto, M., & Zerbini, F. (2006). What do we mean by ‘marketing’ resources and competencies? A comment on Hooley, Greenley, Cadogan and Fahy (2005). Journal of Business Research, 59(1), 148-151.
Gopalakrishna, S., Lilien, G.L. (1995). A Three-Stage Model of Industrial Trade Show Performance. Journal of Marketing, 59(3), 75-83.
Haghighi, M. & Gharleghi, E. & Nikhbakht, F. (2012). A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair). Journal of business management, 4(13), 71-90. (in Persian)
Hanchett, J. (2007). An Evaluation of the performance of trade show: An exploratory study as applied to the aerospace industry. The degree of Doctor of Philophy. Touro University International college of Business Administration.
Hansen, K. (1999). Trade show performance: a conceptual framework and its implications for future research. Academy of Marketing Science Review, 99(8), 1-12.
Hansen, K. (2004). Measuring performance at trade shows: scale development and validation. Journal of Business Research, 57(1), 1-13.
Ho, J., Dempsey, M. (2010). Viral marketing: motivations to forward online content. Journal of Business Research, 63 (2010), 1000–1006.
Hooley, G., Greenley, G., Cadogan, J., & Fahy, J. (2005). The performance impact of marketing resources. Journal of Business Research, 58 (1), 18-27.
Hooman, H. (2014). Structural Equation Modeling with Software Application. Samt publication (in Persian)
Hudson, S., Huang, L., Roth, M.S. & Madden, T.J. (2015). The influence of social media interactions on consumer-brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33, 27-41.
Jin,X,. Weber K,. (2013). Developing and testing a model of exhibition brand preference: The exhibitors’perspective. Tourism Management, 38, 94-104.
Johnsen, R., & Ford, D. (2006). Interaction capability development of smaller supplier’s relationships with larger customers. Industrial Marketing Management, 35(8), 1002-1015.
Kellezi, J. (2014). Trade shows: A strategic marketing tool for global competition. Procedia Economics and Finance, 9, 466 – 471.
Kirchgeorg, M. (2009). Objectives for successfully participating in trade shows. Journal of Business & Industrial Marketing, 25(1), 63 – 72.
Ling- yee, L. (2008). The effects of firm resources on trade show performance: how do trade show marketing processes matter? Journal of Business & Industrial Marketing, 23(1)1, 35-47.
Ling-yee,L, Ogunmokun,G,. (2008). an empirical study of manufacturing flexibility of exporting firms in China: How do strategic and organizational contexts matter? Industrial Marketing Management, 37 (6) 738–751
Lodish, L.M., Curtis, E., Ness, M. &Simpson, M.K. (1988). Salesforce sizing and deployment using a decision calculus model at Syntex Laboratories. Interfaces, 18(1), 5-20.
Madhoshi, M. & Rezaee, S. (2013). Evaluating the effectiveness of viral advertising using experimental design. Journal of business management, 5(3), 125-144. (in Persian)
Massey, C,. Elkin, G,. mallon, M,. page, C,. Ruth, D,. Wilson, M,. (20007). A Framework for Building Management Capability in New Zealand. Journal of Small Business and Enterprise Development, 11(1), 43-63.
Measson, N,. Campbell-Hunt, C,. (2015). How SMEs use trade shows to enter global value chains. Journal of Small Business and Enterprise Development, 22(1), 99 – 126.
Miettinena, T., & Poutvaara, P. (2014). A market for connections. European Journal of Political Economy, 33, 37-52.
Qasemi, A. (2012). Modeling Structural Equations in Social Science Research, Publications Sociologists. (in Persian)
Roosta, A. (1994). International exhibition identity. Journal of tadbir, 47, 38-43. (in Persian)
Smith, T., Gopalakrishna, S., & Smith, P. (2004). The complementary effect of trade shows on personal selling. International Journal of research in Marketing, 21(1), 61-76.
Smith, Tm,. Hama, K,. Smith, Pm,. (2003). The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events. Journal of Business & Industrial Marketing, 18(4/5), 403 – 418.
Stiri, M. & Divandari, A. & Seyed Javadin, R., Khodad Hoseini, H. (2015). Market orientation in Iran banking Industry with an emphasis on HR roles. Journal of business management, 7(2), 295-314. (in Persian)
Ueding, R. (2008). Trade Fairs and Trade Fair Visitors in Germany. International Marketing Review, 24, 126-131.
Wang, Y., Lee, M.J,. & Huh, C,. (2017). Exploring Chinese outbound exhibitors’ motivational factors and characteristics to U.S. exhibition market, Asia Pacific. Journal of Tourism Research, 21(1), 850-862.
Whitfielda, J,. Webber, D,. (2011). Which exhibition attributes create repeat visitation? International Journal of Hospitality Management, 30 (2) 439–447.
Yoon, B., Sojung, K., Jongtae, R. (2012). An evaluation method for designing a new product-service system. Expert Systems with Applications, 39 (3), 3100–3108.
)
