بررسی مدل های ذهنی مدیران در فرایند تفکر استراتژیک

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 دانشیار گروه مدیریت، دانشکدة مدیریت دانشگاه تهران، ، ایران

2 کارشناس ارشد مدیریت دولتی، دانشکدة مدیریت، دانشگاه تهران، ، ایران

3 استاد گروه مدیریت، دانشکدة مدیریت دانشگاه تهران، ، ایران

چکیده

در سالهای اخیر توجه بسیاری از محققان بـرای شـناخت اسـتراتژی بـه جنبـه هـای شناختی و ساختارهای ذهنی مدیران معطوف شده است. این دسـته از محققـان معتقـد هسـتند برای اینکه با نحوة شـکل گیـری و پیـدایش اسـتراتژیهـا آشـنا شـوند، بایـد بـه سـراغ ذهـن استراتژیستها بروند و بهنوعی به رمزگشایی این جعبة سیاه بپردازند. از این رو پژوهش حاضر با هدف «آشنایی با فرایند تفکر استراتژیک مدیران و همچنین بررسی شباهت میان فراینـد تفکـر آنان» انجام گرفته است. روش گردآوری دادهها از طریق مصاحبههـای نیمـه سـاختاریافته و بـه کمک تکنیک استخراج استعارهای زالتمن است کـه بـا 18 مـدیر از دو شـرکت صـنعت لبنیـات مصاحبه هایی انجام شد. روش تحلیل یافته ها طبق دستورالعمل این تکنیک، بر اسـاس رویکـرد نوخاستة نظریة دادهبنیاد است. نتایج بهدستآمده از این پژوهش نشـان مـیدهـد مـدیران یـک شرکت از مدل ذهنی مشترکی در فرایند تفکر استراتژیک استفاده میکنند که این شباهت مـی- تواند به دلیل ارتباطات و تجربة کاری مشترک آنها باشد. به علاوه با مقایسة مدل ذهنی مشترک در دو شرکت، شباهت معناداری در فرایند تفکر آنان پیـدا نشـد، امـا میـان سـاختارهای ذهنـی مدیران دو شرکت شباهتهایی وجود دارد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Investigation of Managers’ Mental Modeling regarding Strategic Thinking

نویسندگان [English]

  • Mohammad AQbooyee Ardakan 1
  • Tahereh Naddafi 2
  • Aryan Gholipour 3
1 Associate Prof. in Management, Faculty of Management, University of , Iran
2 MSc. in Public Administration, Faculty of Management, University of , Iran
3 Prof. in Management, Faculty of Management, University of , Iran
چکیده [English]

In recent years many researchers have focused on cognitive aspects and mental structures of the managers to identify the strategies. They claim that in order to become familiar with how strategies are formulated and developed, they should evaluate the mind of the strategists and somehow decode the black box. Therefore, the present study aimed to understand the managers’ strategic thinking process and to investigate the similarities in their thinking processes. Semi-structured interviews were conducted based on Zaltman metaphor elicitation technique (ZMET) interviews process. Interviews were conducted with 18 managers from two dairy industry companies. The data were analyzed based on Emerging approach of grounded theory. The results of this study demonstrated that the managers of a company are using a shared mental model during strategic thinking. This similarity in their thinking process can be considered to be due to their communications and collaborative work experience. In addition, comparing the common mental model in the two companies, no significant similarity was found in their thinking process. But, there are some similarities between the mental structures of the managers of the two companies.

کلیدواژه‌ها [English]

  • Cognitive Map
  • Consensus map
  • Mental model
  • Strategic thinking

مراجع

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زالتمن، جی. (1386). مشتری‌ها چگونه فکر می­کنند: بینشی اساسی نسبت به ذهن و ضمیر بازار آنچه مشتری­ها نمی­توانند بگویند و آنچه رقبا نمی­دانند. ترجمۀ امیر توفیقی. تهران: انتشارات رسا.
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معزی، م. ا. (1391). استخراج مدل ذهنی مصرف‌کنندگان پوشاک در سطح استان تهران با استفاده از روش ZMET. ﭘﺎﻳﺎﻥ‌ﻧﺎمۀ ﻣﻨﺘﺸﺮﻧﺸﺪۀ ﻛﺎﺭﺷﻨﺎﺳﻲ ﺍﺭﺷﺪ. دانشگاه تهران.
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مدیریت بازرگانی
دوره 10، شماره 2
1397
صفحه 461-486

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