Journal of Business Management

Journal of Business Management

Volume & Issue: Volume 6, Issue 2, Summer 2014, Pages 207-416 
Number of Articles: 10

Retail banking market segmentation based on the expected benefits of Bank Mellat customers

Pages 227-250

10.22059/jibm.2014.51378

Mohammad Rahim Esfidani, Seyed Mohammad Mahmoudi, Masoud Keimasi, Hamzeh Mohammadi, Mohammad Reza Parsafard